Association of Fundraising Professionals
Fundraising day home

Donor Relationship Management: Why is it Important?

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11:00 am - 12:30 pm (1-2)

Donor Relationship Management: Why Is It Important?

Presenter: Suzette Strong Randall, MA, CFRE, Vice President,
Community & Donor Relations & Chief Privacy Officer, Sunnybrook Foundation

Learning Outcomes

  • Learn how to increase donor loyalty
  • Strengthen donor commitment
  • Increase revenue

Everything we do requires time, but time is a limited resource. Understanding why
donor relationship management is one of the critical success factors to fundraising.
This workshop aims to provide useful examples of simple things you can do to better
understand how effective donor relationship management will help maximize your
return on investment, regardless of whether you are part of a large shop or operate a
one person office.