Association of Fundraising Professionals
Fundraising day home

How to Engage New Donors

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2:30 pm - 4:30 pm (2-3)

How To Engage New Donors – Annual Giving & Special Events

Presenters: Debbie McGarry, CFRE, Regional Director, AHP Canada and
Lisa Joynt, Manager, Events, University of Toronto

Learning Outcomes

  • Understanding and application of the elements of engagement
  • Define and measure ROI
  • Define and apply stewardship strategies

Annual Giving and special event donors provide revenue and, more importantly,
they are future major and planned giving prospects. In this session, we will explore
distinctive ways to engage donors, friends and colleagues through annual giving
programs and special events to encourage long-term involvement and support.