Association of Fundraising Professionals
Fundraising day home

Talk the Talk of the Corporate Marketer

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9:00 am - 10:30 am (1-1)

Talk the Talk of the Corporate Marketer

Presenter: Lorraine Patterson, Vice President, Client Services & Operations,
Wakeham & Associates Marketing, Inc.

Learning Outcomes

  • The difference between a philanthropic “give” and a corporate
    marketing “sponsorship”
  • How to package and pitch your property as a “marketing vehicle”
  • The importance of the science of “valuation” to ensure the value of the sponsorship measures against other marketing opportunities

Not-for-profits can create and pitch sponsorship opportunities that are not about a
cheque from the donations department of a corporation, but can offer real, tangible,
marketing opportunities.