Association of Fundraising Professionals
Fundraising day home

The Most Powerful Tool in Your Kit: Your Case for Support

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2:30 pm – 4:30 pm (3-3)

The Most Powerful Tool in Your Kit: Your Case for Support

Presenter: Tracey Bailey, CFRE, Vice President, KCI (Ketchum Canada Inc.)

Learning Outcomes

  • Learn about the building blocks of your case and how to put them together
  • Learn how to get the right information from people
  • Learn who is involved and when and how they are involved in case development
  • Learn how to write for the donor
  • Learn how to evaluate the effectiveness of your case and get it approved

American author and presenter Ted Bayley, ACFRE, says your case for support
“should have whatever stuff is needed to warm the heart and stir the mind.” In this
session a case study approach will be employed to demonstrate how one organization
moved from a blank page to an articulate, compelling case that is motivating and
empowering its board members, staff and volunteers.