Association of Fundraising Professionals
Fundraising day home

Writing with Intention: The Fundraiser's Quest

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9:00 am - 10:30 am (3-1)

Writing With Intention: The Fundraiser’s Quest

Presenter: Elaine Stirling, Instructor, University of Toronto,
School of Continuing Studies

Learning Outcomes

  • Receive techniques that sharpen one’s focus and shorten writing time
  • Learn how to access documents for clarity, intention and reader appreciation

Engaging your readers. You’ve heard the phrase, but what does it mean? And how do
you do it? The short answer: by clarifying your intent before writing a single word.
How will you know you’ve succeeded? Readers will respond exactly as you’d hoped,
maybe even better. Join author and communication coach Elaine Stirling in a dynamic
writing workshop specially intended for fundraising professionals.