AFP and The Globe and Mail are partnering on a special supplement about charitable giving and fundraising that will be released on Nov. 15, National Philanthropy Day. 

The supplement, entitled National Philanthropy Day, will reach 1.3 million daily readers. The Globe and Mail is a favorite publication of Canadian senior executives, read by 71 percent of all executives and 76 percent of presidents, CEOs and chairpersons. Weekday readers to The Globe and Mail gave more than $100 million last year. 

The deadline for reserving ad space is Sept. 24. 

National Philanthropy Day will cover a variety of issues related to giving and fundraising, including ethics, efficiency, volunteering and donor engagement, to name just a few.  

"There’s no better way for charities to reach out to new donors, and solidify their marketing and branding message, than through this supplement," said Paulette V. Maehara, CFRE, CAE, president and CEO of AFP. "We’re excited to be partnering again with The Globe and Mail as their supplement does a terrific job of covering philanthropy and fundraising and its importance to all Canadians." 

The supplement will include a limited number of one-eighth, quarter-, half- and full-page advertizing positions. The Globe and Mail will also reprint additional copies of the report and provide an online PDF version of the supplement. The special section also will appear online at www.globeandmail.com for seven days and thereafter will be archived for 90 days.

The sell sheet has additional information about the supplement. Interested members can contact Richard Deacon, National Philanthropy Day project manager, at (604) 631-6636 or rdeacon@globeandmail.com.