Posted On: 2017-03-07
Closing On: 2017-04-07
Location: Toronto, ON
Employment Type: Full-Time
Level: Management

Job Description

Position: Manager, Program Development – Peer-to-Peer Fundraising
Reports to: Director, Community Fundraising
Department: Community Engagement
Location: Toronto, ON
Status: Full-time; Permanent


Heart & Stroke Canvass is a national community-based campaign with a long and successful history. Nearly 90,000 volunteers join the campaign every year in support of Heart Month and Stroke Month. Across the country, an army of volunteers share important health information and raise nearly $10 million to fund breakthrough research.

Heart & Stroke is currently seeking to enhance the Canvass program while building on its long history of success. The Manager, Peer-to-Peer Fundraising plays a key role in forming an exciting new direction for the program. In this role, the Manager, Peer-to-Peer Fundraising is responsible for planning and execution of the campaign, working closely with Community Engagement teams across the country.

Key Accountabilities:

Strategic Planning

  • Develop innovative and highly integrated strategic plans for the Heart & Stroke Canvass which include the following elements:
    • Volunteer recruitment and retention
    • Volunteer experience and Fundraising
    • Leader, Captain and Canvasser segment strategies
    • Contingency Planning
    • Heart Month and Stroke Month
    • New opportunities for innovation and growth
  • Work with the Director Community Fundraising and Regional Directors on annual and long term plans
  • Recommend strategies and action plans based on program evaluation and key insights
  • Leverage internal and industry best practices to improve the program


  • Develop integrated communications and tools to support field teams, consistent with brand standards and key messaging
  • Lead program to ensure timelines are maintained
  • Ensure central program support is well coordinated, effective and meet staff and volunteer needs

Research, Metrics and Data Management

  • Conduct research studies, business analyses, reporting and testing
  • Identify market trends, competitive set etc.
  • Draw conclusions and recommend action plans using data and key metrics to support findings

Cross Functional Support

  • Provide Community teams with clear direction on goals and priorities; ensure optimal deployment of resources to achieve business goals.
  • Work closely with the Community Engagement team to ensure program strategies are aligned with field structure, practices and training
  • Lead training sessions to support optimal performance standards and program consistency
  • Work with internal and external suppliers to ensure program deliverables
  • Manage program communications strategy for effective integration into the larger Foundation communication plan
  • Attend regular field calls and participation in community activities

Operational Effectiveness

  • Develop standard operating procedures and ensure consistency in application
  • Identify cost-saving measures within the program
  • Optimization of tele-recruiting and other acquisition channels
  • Working with Community Engagement Teams, ensure seamless execution of process and adherence to standards
  • Work with IT to develop technological tools to support canvassers and Area Offices as necessary


  • Responsible for meeting program revenue and expense targets, working collaboratively with Regional Leads
  • Work with Director, Community Fundraising, Regional Directors and Finance to establish gross/net revenue targets and manage program expenses
  • Update quarterly budget outlooks and monitor spending

Human Resources Management

  • Lead a direct report to ensure high standards of delivery, competence and Foundation values are maintained
  • Ensure staff is well supported in fulfilling their accountabilities and developing their skills

Reporting Relationships – 1 Direct Report

  • Associate Manager

Lateral / Reporting Relationships:

  • Regional Directors
  • Program Manager, Online Community Fundraising
  • Manager, Business Analysis & Systems
  • Business Solutions / IT
  • Marketing and Communication
  • Senior Financial Analyst

Other Requirements:

  • Minimum 5 years fundraising, sales, marketing and/or operations experience with a proven track record of achieving revenue goals
  • Experience leading a small team
  • Experience collaborating on national campaigns
  • Excellent communication skills (written and verbal)
  • Strong influencing and presentation skills
  • Ability to drive strategy and execution
  • Strong analytical skills
  • University Degree
  • PC Knowledge: Microsoft Office, database applications
  • Minimal Travel required

Please forward your cover letter and resume to:

We thank all applicants for their interest in this position, however, we will only be contacting those selected for interviews.

Candidates from diverse groups are encouraged to apply. This job opportunity may remain posted until the position is filled.

We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require an accommodation due to disability to participate in the recruitment and selection process, please advise us and we will work with you to meet your needs.