Posted On: 2017-07-04
Closing On: 2017-07-28
Location: Toronto, ON
Effective: asap
Employment Type: Full-Time
Level: Management
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Job Description

Right To Play is a global organization committed to improving the lives of children and youth affected by conflict, disease and poverty. Established in 2000, Right To Play has pioneered a unique play-based approach to learning and development which focuses on quality education, life skills, health, gender equality, child protection and building peaceful communities. With programming in over 20 countries, Right To Play transforms the lives of more than one million children each week using play and sports, both inside and outside of the classroom. In addition to our work with children, Right To Play advocates with parents, local communities, and governments to advance the fundamental rights of all children.

Right To Play is headquartered in Toronto, Canada and has operations in North America, Europe, the Middle East, Africa and Asia.

Visit us at



The Right To Play (RTP) Canadian National Office (CNO) is a busy hub, generating revenue of $9M annually for Right To Play programs, and providing crucial support in advancing our vision of a healthy and safe world through the power of play. Reporting to the National Director, the Director, Communications and Marketing, Canada is the strategic leader of the Right To Play brand in Canada.

The Director will be responsible to lead the development and implementation of a cohesive, comprehensive and accurate Right To Play brand in Canada, inclusive of all domestic program activities, revenue streams and awareness initiatives. A knowledgeable champion of Right To Play Canada’s marketing and communications priorities and opportunities, and a voice for industry best practices, the Director will lead the Canada Communications team through the development, implementation and assessment of a national communications strategy—a process undertaken in collaboration with other CNO departments, the Canada Programs team, and relevant global stakeholders.

With a track record of success in evolving environments, the Director will also be responsible for leading the Right To Play Canada Communications team and broader CNO through the process of a global brand refresh and large-scale website re-design driven by Right To Play headquarters, ensuring the ongoing delivery of communications priorities in Canada throughout. This includes continuing to navigate communications deliverables for major relationships, such as Global Affairs Canada and corporate partners, and providing accurate, compelling, up-to-date messaging for the execution of signature events, such as the annual Tribute Dinner. Further, the Director will provide leadership and guidance in the planning and execution of all media outreach and PR initiatives, maintain oversight of Right To Play Canada’s digital properties, and manage the Communications team through the production of all Right To Play external content and materials in Canada.

Working closely with the CNO and Canada Programs stakeholders, the Director, Communications and Marketing, Canada will set annual budgets and objectives, establish and implement strategies to reach those objectives, and monitor progress. The Director will be responsible for evaluating the lifecycle of these initiatives in an effort to keep the programs relevant for constituents and productive for the organization.

In addition to leading the strategy for the team, the Director, Communications and Marketing, Canada will supervise two direct reports, ensuring that their growth and development support the overall goals of the team, and will work to empower all CNO and Canada Programs staff and stakeholders as best-in-class ambassadors of Right To Play.



Job Responsibility #1: National Communications Strategy and Brand Positioning (25% of Time): The Director, Communications and Marketing, Canada is the strategic leader of the Right To Play

brand in Canada, responsible to shape and drive a comprehensive national brand identity, and will

lead the development of Right To Play Canada’s annual Strategic and Business Plans for communications and marketing:

  • Provide leadership and drive efficient internal collaboration to develop, implement and manage an inclusive, integrated annual plan that will serve as the roadmap for the year’s marketing and communications priorities;
  • Lead the evolution of Right To Play’s brand in Canada to effectively integrate domestic and international program objectives, and awareness and fundraising priorities into a singular, comprehensive national brand identity;
  • Lead on the development and execution of Canada-focused communications for high-level partnerships, such as Global Affairs Canada;
  • Lead the collaborative development of an annual communications budget to fulfill the objectives of Canada fundraising and programs teams. Work with CNO finance to manage communications budgets across projects;
  • Provide advice and council to senior management, executives and all outward-facing teams on messaging and communications best practices to ensure a clear and consistent brand across all external initiatives in Canada;
  • Work in close collaboration with Global Marketing and Communications to support the objectives of Right To Play as a global brand.


Job Responsibility #2: Awareness, Fundraising and Stewardship Communications (25% of Time):

Experienced in diverse communications methods, the Director will oversee the development and execution of all communications and marketing materials produced in Canada for external audiences:

  • Lead the development of innovative, impactful multimedia products, including annual donor report, original stories, video and social media content to support the engagement of various donor pools;
  • Collaborate closely with the Community Engagement team to develop and execute mass market initiatives, such as national schools engagement, digital fundraising appeals, and Athlete Ambassador stewardship;
  • Provide resource management, leadership and guidance to support communications and marketing for signature events (e.g. Tribute Dinner);
  • Oversee management of partner communications, event and marketing initiatives (e.g. government, community organizations, corporate and sports partners);
  • Effectively manage external vendor relationships to negotiate highly productive contracts and mutually beneficial pro-bono opportunities to increase awareness- and fund-raising capacity.


Job Responsibility #3: Digital Marketing and Online Properties (20% of Time):

Provide leadership and oversight in the ongoing strategic management of the full landscape of digital properties, including:

  • Lead the development of a comprehensive digital strategy that integrates all program priorities with fundraising and awareness outreach;
  • Leadership  in  the  decision-making  process  for  digital  vendor  selection  and  the development of new online resources, properties, profiles;
  • Set and pursue manageable digital goals as they pertain to audience growth, engagement, lead generation and revenue opportunities (in collaboration with Community Engagement and HQ teams);
  • Develop, manage and implement processes for collecting, analyzing and reporting digital analytics to inform digital objectives and guide ongoing assessment of priorities and investment.


Job Responsibility #4: Media and Public Relations (15% of Time):

Experienced in media relations with a strong network of contacts in Canada, the Director will provide leadership and oversight of all of Right To Play’s media and PR activities in Canada:

  • Lead proactive media outreach, manage requests, facilitate interviews, and lead the development of media-focused materials (e.g. press releases, advisories, media briefing kits);
  • Advise Right To Play leadership and Athlete Ambassadors on Canada brand messaging to inform local and national profile opportunities (e.g. media, speeches, public engagement events), through curated key messaging, speech writing, media briefings;
  • Lead issues management and crisis communications, identifying reputational risks and developing key strategies to guide organizational response;
  • Cultivate traditional and non-traditional media networks and PR agency relationships that work to benefit the Right To Play brand in Canada;
  • Lead development of protocols for identifying Right To Play spokespeople in Canada and oversight to annual media and messaging training.


Job Responsibility #5: Internal Management and Communications (10% of Time):

A key player on the CNO’s Senior Management team, the Director is responsible to provide leadership, guidance, coaching and support to the Communications team in the execution of daily projects, ongoing priorities, and annual strategic objectives:

  • Manage and lead Communications team through high-demand projects with evolving deliverables and short timelines. Support team members at all levels in assessing and prioritizing project outcomes;
  • Create a positive high performing team environment that fosters personal growth, team collaboration, open dialogue, planning and exceptional execution within Communications;
  • Contribute to regular CNO Senior Team meetings and annual strategic planning for Right
  • To Play Canada;
  • Ensure key members of the Right To Play global and national leadership teams are informed of and engaged in key brand and messaging developments, media opportunities and PR exercises where necessary;
  • Identify and develop processes and protocols for information sharing.


Job Responsibility #6: Perform Other Duties as Assigned (5% of Time):



  • Degree from a relevant university program
  • Post graduate degree or accreditation preferred


  • 10 or more years of progressive communications and marketing experience and/or related media or agency experience
  • Extensive experience in non-profit and fundraising communications
  • Experience managing digital assets, including website(s) and social media
  • Experience collaborating with government partners to achieve shared communications goals
  • Proven experience managing a dynamic, evolving national and/or global brand across a large geography
  •  Proven leadership qualities in effectively managing and motivating a highly effective team



  • Extensive experience working with Microsoft Office applications
  • Working knowledge of design and editing software (e.g. Adobe Suite)
  • Working knowledge of website and social media platforms
  • Superior grammar and copy editing skills
  • Public speaking and presentation



  • Exceptional,  versatile  interpersonal  skills,  with  the  ability  to  relate  to  a  wide  variety  of stakeholders, effectively managing relationships and expectations
  • Proven ability to analyze, distill and communicate complex programs and ideas for consumption by various audiences
  • Proven ability to set priorities, complete work with minimal supervision and adapt to meet varying deadlines
  • A hands-on team player
  • Strong strategic planning and critical thinking skills, with an ability to apply analytical foresight to emerging issues and opportunities
  • Maintain a high degree of motivation and superior work ethic
  • Ambitious, proactive, results and deadline oriented
  • Excellent written and verbal communications skills, well-honed and easily interchanged for a variety of audiences
  • Impeccable attention to detail



  • Fluency in written and spoken English



  • Bachelor’s degree required; advanced degree preferred
  • Experience within a multi-national non-profit preferred
  • Experience with fundraising for internationally based programs preferred
  • Fluency in written and spoken French


Compensation: We offer a competitive salary and benefits package

Employment Start Date:  Immediately

Contract Duration:  Indefinite Term



If you are interested in applying for this position, please send your resume and cover letter to: and  kindly  include  “Director,  Communications  and  Marketing, Canada” and your name in the subject line. Please indicate your salary expectations in the cover letter.

Right To Play is a child-centered organization. Our recruitment and selection procedures reflect our commitment to the safety and protection of children in our programs. The successful candidate will be required to provide a satisfactory police record check as a condition of employment.

All applicants are notified that, where needed, accommodation for disabilities will be provided on request. This includes accommodation for attending interviews and assessment tests. Please note that Right To Play does not assist with relocation.


To learn more about who we are and what we do, please visit our website at