The Arthritis Society has been setting lives in motion for almost 70 years. Dedicated to a vision of living well while creating a future without arthritis, The Society is Canada’s principal health charity providing education programs and support to the over 4.6 million Canadians living with arthritis. Since its founding in 1948, The Society has been the largest non‐government funder of arthritis research in Canada, investing over $195 million in projects that have led to breakthroughs in the diagnosis, treatment and care of people with arthritis. The Arthritis Society is accredited under Imagine Canada’s Standards Program.
Director of Direct Marketing (Direct Response)
National Office | Location: Toronto
Reporting to the Chief Development Officer, the Director of Direct Marketing is responsible for achieving and surpassing the revenue targets for The Arthritis Society’s direct response program, including direct mail, tele-fundraising and online fundraising campaigns across Canada.
Key responsibilities of this role will include providing strategic direction to internal and external stakeholders in order to execute the annual direct marketing campaign plan and oversee efficient management of the program; monitoring and evaluating performance on campaigns in order to deliver and exceed results; and identifying process and performance gaps and formulating solutions in conjunction with program stakeholders. The position has one direct report.
Required Skills and Experience:
The successful candidate will hold a bachelor’s degree in business, marketing or a related field and possess at least eight (8) years of experience gained from progressive responsibility in direct marketing (direct mail, tele-fundraising and online fundraising) roles. Exceptional organizational/project management skills are key, with the ability to establish priorities and manage multiple deadlines a must. Working knowledge of the non-profit landscape is essential. The ideal candidate will possess strong analytic skills and working knowledge of databases (Raiser’s Edge) and database marketing, with a demonstrated ability to build and manage a budget & expenses and evaluate & analyze results. Excellent relationship management and communication skills are essential, with the successful candidate required to interact regularly with a wide range of stakeholders including vendors, agencies and colleagues at all levels nationwide. Working knowledge of French is an asset.
We are seeking talented individuals who embrace our core values. If you are interested in and qualified for this exciting leadership opportunity, please submit a covering letter and resume in the strictest of confidence to email@example.com by August 16, 2017.