Posted On: 2017-08-10
Closing On: 2017-08-25
Location: Pickering, ON
Employment Type: Full-Time
Level: Senior

Job Description

PICKERING, ON - Be part of the largest Wish Granting organization in Canada! Enjoy a job that is personally rewarding, and help children enjoy their most heartfelt wish. Children’s Wish Foundation of Canada now has a regular fulltime opportunity for a National Manager, Marketing and Communications at their National Office, located in Pickering, ON.

Working in collaboration with the National Director, Development and Marketing, this position provides leadership to the planning, development and implementation of marketing and communications initiatives. Responsible for positioning brand strategy, strategic communications and tactical implementation, emphasis will be on integration of digital, interactive and social media. The National Manager will play a leadership role in providing support and guidance to chapters to ensure consistent guidelines are in place for messaging and materials that promote a positive and compelling identity in the minds of CWF stakeholders.

If you are interested in being part of a growing organization that has a profound impact on the communities across the country, the position of National Manager, Marketing and Communications may be right for you.


Primary Responsibilities:

  • Work with the National Director, Development and Marketing as a key contributor to the strategic planning process;

  • Develop, execute and evaluate the annual marketing strategy, plan and budget in alignment with organizational goals and directions;

  • Act as the primary brand owner and define strategies to promote and build national brand equity;

  • Provide proactive thinking and ideas on how to build CWF brand presence in established and new markets; in particular building branding awareness and best practices in digital markets (web);

  • Manage and optimize digital communications, including social media, website content and development, and e-mail communicationsto enhance awareness and drive donor support at the national and Chapter level;

  • Coordinate and measure media/PR relations activity and cultivate relationships with the media;

  • Manage design, copywriting, and production of print communications including the annual report, fundraising collateral, and wish program materials;

  • Establish and monitor metrics to evaluate impact of marketing and communications activities across all channels;

  • Develop tools, training and resources to support staff and volunteers, acting as the in-house communications and marketing expert;

  • Mine existing and new market research to help develop insights and provide direction to the organization;

  • Identify challenges/emerging issues facing the organization and work with the Senior Management team to identify internal/external communications opportunities and define appropriate strategies. Act as primary spokesperson for CWF;

  • Liaise with creative and project teams, negotiating and managing contracts and outcomes.

  • Build positive relationships with the Provincial Directors to ensure open, two-way communications, promoting collaboration and understanding;

  • Develop brand ambassadors within the organization (leadership volunteers and staff) who will act as spokespeople in delivering consistent and compelling messages.




  • Post-secondary degree in Marketing, Communications, Journalism or related field.

Experience and Training

  • 5-7 years of experience in-house, with an agency and/or non-profit/charitable organization, including five years in a leadership role.

  • Demonstrated experience directing comprehensive nation-wide strategic communications and marketing programs.

  • Ability to navigate with ease from strategic thinking/long-term planning to execution expertise in digital marketing, including social media, website design and content, and e-communications.

  • Knowledge of brand management/building with a sound basis in marketing strategy using research, data and analysis.

  • Understanding of the fundraising process and demonstrated ability to support national revenue generation initiatives with multiple stakeholders.

  • Keen understanding of the media climate, bloggers and other key influencers in the not for profit space.

  • Bilingual (French and English) is an asset.

If you are excited about this opportunity, submit your resume to, WITH SALARY EXPECTATIONS, no later than August 25, 2017. Please ensure your subject line reads National Manager – Marketing & Communications, Posting #AF002)”. While we look forward to receiving applications from qualified candidates, only those identified through the pre-screening process will be contacted for an interview.  No phone calls, please. Children’s Wish Foundation of Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Children’s Wish Foundation of Canada is an Equal Opportunity employer.


About the Children’s Wish Foundation of Canada

Children’s Wish Foundation of Canada is the largest and only all-Canadian wish granting charity dedicated to granting wishes to Canadian children between the ages of 3 and 17 who are diagnosed with a life-threatening illness. For more than 30 years, Children’s Wish has worked tirelessly to grant heartfelt wishes to nearly 25,000 children and their families – that’s three wishes each and every day, all year long!

Children’s Wish has chapter offices and professional staff in every province, and each wish family is assigned a dedicated Wish Coordinator who is able to personally and carefully structure each heartfelt wish experience to meet the particular needs of the child and their family. Travel wishes include all siblings 21 years and under living in the same household, and families travel worry-free thanks to exclusive Blue Cross insurance.

Our newly expanded reach, which includes children diagnosed with a serious neurological or genetic illness, means continued strong wish referral support through our medical community. Wish referrals continue to increase year over year, and we are proud to maintain our 'no waiting list' policy, thanks to our generous donors.

Now more than ever, we are encouraging Canadians to donate and support Children’s Wish Foundation of Canada. Help us grant the next single-most heartfelt wish. Visit for more information and to donate.