Posted On: 2017-09-15
Closing On: 2017-10-15
Location: Toronto, ON
Effective: 2017-09-15
Employment Type: Full-Time
Level: Intermediate
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Job Description

Founded in 1918, CNIB is one of Canada’s oldest and most respected charities. For 99 years, the organization has been Canada’s primary source of support for people who are blind or partially sighted, providing crucial vision loss rehabilitation services to thousands of Canadians each day.

With a dedicated team of approximately 700 staff members and thousands of volunteers across the country, CNIB is proud to be there, every step of the way, for people who are blind or partially sighted and their families, from the crucial early childhood years through adulthood and into the autumn of life. We also work diligently to increase public understanding of vision health, and to advocate proudly for an inclusive society where no citizen is left behind, regardless of vision loss.

CNIB has ambitious goals for the future. Through our new strategic plan, CNIB is working to ensure that every Canadian who is blind or partially sighted has access to the full range of services they need to increase their independence and have more control over their own lives.

For more information, please visit or call 1-800-563-2642.

Date: September 15, 2017

Job Title: Specialist, Direct Response Marketing

Term: Full Time

Location: Toronto, ON


This position is responsible for day-to-day coordination and execution of direct marketing activities for CNIB. These activities include, but are not limited to, direct mail, telemarketing, digital initiatives, face-to-face acquisition and other direct response activities.

Essential Duties entail (but not limited to):

  • Acts as project lead on direct response campaigns, working with the in-house production team to ensure each campaign meets its targeted deadline

  • Proofs/verifies that creative and copy adheres to the appropriate levels of approvals, budget and contains the correct specifications. Ensures that campaign creative is on strategy and on brief

  • Works closely with designated internal and external resources staff in preparing criteria for data extractions and ensuring timely execution of all data-related processes. Contributes to segmentation recommendations

  • Distributes campaign briefings, including creative samples, to internal departments; regularly updates internal portal and is a resource for campaign information at CNIB

  • Monitors campaign and program performance on a regular basis

  • Contributes to planning process and ensures that campaign activity reflects strategic objectives

  • Processes expenses and campaign reports in a timely manner. Performs other specific administration functions as required

Qualifications (Education, Training, Experience):

Knowledge and Skill Requirements:

  • Demonstrated oral and written communication skills

  • Excellent planning, analytical and organization skills, with a proven ability to meet tight deadlines and to handle multiple projects

  • Experienced in Microsoft Office software and Windows environment

  • Demonstrated knowledge and understanding of donor database management systems, preferably Raisers Edge

Experience and Education:

  • Bachelor’s Degree in Marketing, Business or related field or relevant experience

  • Minimum of two years' experience in direct marketing or relevant fundraising experience. Experience in direct mail a strong asset

Closing Date for Applications:  October 15, 2017

Please Send the Application To: and quote the job title in the subject line

Please send cover letter and resume, and mention how you learned of this position.

CNIB strives to establish and maintain an inclusive workplace and believes that the diversity of our workforce is an invaluable asset. CNIB is committed to following recruitment and selection practices based on merit, transparency, accessibility and inclusion ensuring that all candidates are given a fair opportunity for employment with CNIB.

To help ensure that this commitment is met, CNIB is committed to working with all candidates that require an accommodation. If you require an accommodation, please state in your cover letter what accommodation you require and CNIB will work with you to meet your needs at every stage of the recruitment and selection process.

We thank all applicants for their interest in CNIB, however, only those selected for an interview will be contacted.