Posted On: 2017-10-10
Closing On: 2017-11-07
Location: Vancouver, BC
Employment Type: Full-Time
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Job Description

The Opportunity

The Canadian Red Cross is seeking a Director, Major Gifts and Campaigns, Western Canada to lead all of the region’s major gift activities as we work toward formal campaign initiatives.  Reporting to the lead Director, Major Gifts and Campaigns based in Atlantic Canada, the Director will direct a dedicated and growing team of four major gift staff in BC, Alberta, and Saskatchewan.  As the most senior fundraiser in the province, the Director will also function as the provincial fundraising lead. 

The Director will grow philanthropic commitments from major donors at the $10,000 and greater level and will develop and manage campaign plans in Western Canada.  As one of only two Directors in Canada and a senior member of the Philanthropy team, the Director will work collaboratively with a group of professionals representing all facets of fundraising (direct marketing, major gifts, planned giving, corporate, community events) and the mission leadership to achieve the Society’s goals in support of our mission.


The Canadian Red Cross

The Canadian Red Cross is the leading humanitarian organization in Canada through which people voluntarily demonstrate their caring for others in need.  Our work is made possible through the support of donors and various partners along with a vast network of volunteers and staff.

The Canadian Red Cross is also part of the largest humanitarian network in the world which includes 190 national Red Cross and Red Crescent Societies, the International Federation of Red Cross and Red Crescent Societies, and the International Committee of the Red Cross.  This international movement is dedicated to improving the lives of the most vulnerable throughout the world.

The Canadian Red Cross offers a variety of programs and services to fulfill its mandate.  Some of these are offered on a fee for service basis, while others rely on funding through the form of grants and contributions.  Fundraising comprises an important part of our revenues and in most years, depending on scales of emergencies, is in excess of $100 Million.

Programs and Services

The Canadian Red Cross offers its services both in Canada and internationally and these are organized into two broad categories: Emergencies and Disasters; and Community Health and Wellness.

The following is a brief description of our key programs and services that fall under the above categories:

  • Emergencies and Disasters in Canada and Worldwide: Responds to the needs of communities devastated by disasters, conflict and health emergencies.  Provides emergency preparedness and training to mitigate the impact of disasters.
  • Community Health Services in Canada: Supports Canadians to stay in their homes through access to local health services.
  • Worldwide Health: Aims to reduce infant and maternal mortality rates through basic health intervention and training at the community level.
  • First Aid & CPR: Provides training courses at home and in the workplace.
  • Swimming and Water Safety: Provides swimming lessons for all ages, leadership development training for instructors, and promotes safety in and around water.
  • Violence, Bullying and Abuse Prevention: Provides training, awareness and education programs to prevent bullying, support healthier relationships, and build safer communities.
  • International Humanitarian Law: Educates and disseminates the principles of international humanitarian law with government, academia, and youth.
  • Finding Family-Restoring Family Links: Helps people in Canada re-establish contact with immediate family members after separation due to armed conflict, natural disaster, migration, and other humanitarian crises.
  • Migrant and Refugee Services: Helps newcomers to Canada find resources, and administer the detention monitoring program.

Canadian Red Cross Programs and Services in BC and Yukon include:

  • Health Equipment Loan Program: Lends a variety of health equipment to people, enabling individuals to remain at home longer, safely leave the hospital sooner, or spend their final days in familiar surroundings.
  • Community Outreach: Aboriginal outreach services to 66 First Nations communities across BC
  • Injury Prevention: First Aid, Swimming and Water Safety programs.
  • Violence and Abuse Prevention: The BC and Yukon RespectED team provides extensive bullying prevention and leadership training to youth facilitators, empowering them to be leaders in their schools and communities.  Canadian Red Cross BC and Yukon is proud to be a recipient funds raised through Pink Shirt Day to support Bullying and Harassment Prevention Programs. 

Over 2300 volunteers in BC and Yukon are crucial to the success of our programs and services, working side-by-side with staff in a variety of roles.  Our extensive volunteer program incorporates position-specific training and extensive support to ensure a positive and fulfilling experience.


The Ideal Candidate

The new Director will be a seasoned fund development leader with a proven track record of success working with major gift fundraising and individual giving, having personally closed gifts and grown overall major gift program revenues.  As an accomplished and ambitious builder, the new Director’s experience will also include the development of comprehensive program strategies and accompanying tactics.

Authentic and trustworthy, the successful candidate will be an engaging and solid relationship builder.  The successful candidate will bring a focused approach to donor engagement, leaving donors feeling valued and that they have had a significant impact.

The Director’s adaptable and flexible nature will allow them to thrive in an evolving complex national organization, effectively negotiating priorities and managing interests across the region.  A politically-savvy professional who deals well with ambiguity, the new incumbent will be creative and nimble in prioritizing key work.  Solutions–focused and action-oriented, the new incumbent will be proactive in anticipating opportunities and challenges alike. 

As a confident leader, the successful candidate will lead by example and rally the team around common goals.  Perseverant yet patient, the new Director will be adept at bringing out the best in others through a combination of motivation and structure.  Grounded and possessing a lively sense of humour, the new incumbent will be collegial and supportive of their peers. 


Key Responsibilities and Accountabilities

Strategic Planning and Execution

  • Develop, implement, and evaluate short- and long-term business plans for the Major Gift team in Western Canada within the framework of a nationwide philanthropy strategy.
  • Ensure that objectives, projects and critical paths for major gift fundraising initiatives are being met and makes adjustments as needed.
  • Assist with the development of annual revenue and expense budgets for Major Gift and Campaign streams by providing an analysis and forecasts; maintains close control of expenditures throughout the year.
  • Provide strategic leadership to identify, develop, and articulate program and funding needs.
  • Ensure the delivery of an exemplary, donor-centric major gift program in collaboration with the other Directors.

Major Gifts Fundraising

  • Maintain a portfolio of individual and family foundation donors and personally conduct cultivation visits, solicitations calls, and stewardship activities.
  • Develop detailed cultivation, solicitation, and stewardship strategies and execute plans for each major donor prospect.
  • Strategically involve and support senior leadership and executives, as well as senior volunteer solicitors in the cultivation, solicitation, and stewardship of major donors.
  • Play a key role in working with colleagues, program staff, and volunteers to identify major donor prospects.
  • Provide leadership to the Major Gift team in the recruitment of volunteer champions to support major gift fundraising initiatives.
  • In collaboration with the Director and Prospect Research team, oversee Major Gift team prospect review/clearance and pipeline strategy meetings.
  • In consultation with the Chief Development Officer and Director, Major Gifts and Campaigns, oversee the preparation of customized funding proposals and gift agreements to meet the donor’s wishes in alignment with the Society’s mission and Areas of Excellence.
  • Organize and participate in donor domestic and overseas visits to the Society’s programming as required.
  • Provide fundraising support as required to emergency appeals.

Plan, Manage, and Implement Major Gift Campaigns

  • Execute comprehensive Campaign strategic plans with annual, measurable goals in collaboration with the philanthropy leadership team.
  • Provide strategic direction for cases for support and other campaign materials.
  • Ensure robust campaign activity tracking; monitor and report on Campaign progress.
  • Support the Senior Director in recruitment, direction, training and support for all Campaign fundraising activities.

Management of People and Operations

  • Provide leadership to direct reports through coaching, mentoring, training and development opportunities, and performance management.
  • Facilitate and enhance a high-functioning professional team.
  • Play an active role in preparing the Society for fundraising during emergencies in Canada and around the world.
  • As a senior leader of the Philanthropy team, contribute to a One Red Cross approach to fundraising.
  • Contribute to a healthy and safe working environment.
  • Integrate volunteer resources within scope of responsibilities.
  • Participate in disaster planning, preparation and response as needed.


  • Exceptional strengths in major gift solicitation and demonstrated success in closing gifts.
  • Strong understanding of the nuance and collaboration required to thrive in a complex, matrixed national (and international) service-delivery and fundraising organization.
  • Ability to build strong relationships with prospective and current donors from across Canada, board members and other senior volunteers as well as senior leadership team members. 
  • Excellent interpersonal and communication skills, including proficiency in public speaking and presentations. 
  • Strong analytical skills, with proven experience in developing and analyzing business cases and opportunities.
  • Strong business acumen, with experience in statistical and performance analysis; proactive approach with strong critical thinking and problem solving skills.
  • Ability to work effectively in a fast-paced global environment, with multiple conflicting demands, ambiguity and changing circumstances, and demonstrated positive experience working in a cross-cultural environment.
  • Comfortable in a volunteer-led organization and delivering to a volunteer-led accountability structure, with a willingness to commit to the Principles of the Red Cross Movement.
  • University degree in a relevant field or an equivalent combination of education and experience.
  • Ability to travel as needed, including across western Canada and Toronto.


For More Information

KCI (Ketchum Canada Inc.) has been retained to conduct this search on behalf of the Canadian Red Cross.  For more information about this unique and exciting opportunity, please contact Christoph Clodius, Vice President, Search Practice, at or via telephone at 778-331-8865.

Candidates are asked to submit a resume and covering letter to the above email address.  All inquiries and applications will be held in strict confidence.

Please note that we strongly encourage immediate enquiries as candidates will be evaluated on an ongoing basis.

Please note that expressions of interest are requested no later than November 7, 2017.

More information about the Canadian Red Cross is available at