Posted On: 2017-10-10
Closing On: 2017-10-17
Location: Toronto, ON
Employment Type: Full-Time

Job Description

Save the Children Canada is a member of Save the Children International, a federation that works in more than 120 countries worldwide delivering programs focused on health and nutrition, education, child protection, child poverty, humanitarian response, and child rights governance. As the world's leading independent organization for children, Save the Children’s vision is a world in which every child attains the right to survival, protection, development, and participation.              

Position Title:

Direct Marketing Manager

Status (FT/PT/Contract):



Resource Development

Job Level Classification:


Reporting to:

Senior Manager, Direct Marketing

Bargaining Unit (Y/N):



Toronto, ON, Canada

People Manager (Y*/N):




*Number of Reports:



Primary Job Purpose

This position plays a lead role in executing the strategy to grow and acquire new high quality monthly donors and new single gift donations.  The Direct Marketing Manager works with the Senior Manager, Direct Marketing, to operationalize, manage, and analyze the effectiveness of all donor acquisition programs and marketing initiatives to achieve revenue targets.


Duties and Responsibilities

Strategy Planning, Program Management and Implementation

  • Work collaboratively with the Senior Manager, Direct Marketing, to develop strategic plans to reach growth targets in monthly donor and single gift acquisition revenue
  • Manage all acquisition programs and operations across all channels: door-to-door, street fundraising, DRTV, digital (social media/website/email), and direct mail
  • Lead all acquisition projects from end-to-end, including business case development, strategic development, project planning, operational design, testing, implementation and reporting
  • Identify process improvements to enhance acquisition program operations and efficiencies
  • Proactively recommend new opportunities to test and enhance acquisition programs

Vendor / Stakeholder Management

External acquisition vendors

  • Be the project lead to develop new vendor/agency contracts and work closely with stakeholders to gain alignment and approval
  • Manage vendors to the responsibilities and metrics of success outlined in the contract and statement of work
  • Lead the on-boarding process and training for all new vendors
  • Lead weekly vendor status calls and quarterly vendor review meetings to review ongoing program performance, close potential gaps, and identify growth opportunities
  • Identify opportunities to improve cost efficiency and quality of vendor services
  • Perform annual audits / review of vendors

Internal Stakeholders and Partners

  • Work closely with all internal stakeholders (Donor Services/Communications/Finance teams) to ensure alignment, gain input, and streamline processes to optimize acquisition programs

Budget and Investment Management

  • Manage the acquisition budget, including the annual planning process, and monitor investment performance for every channel and program
  • Identify opportunities to optimize investment and recommend budget allocations to maximize performance across the acquisition portfolio

Reporting and Program Analysis

  • Plan, execute, and measure all acquisition programs based on ROI and defined KPIs
  • Provide regular updates regarding acquisition program performance details, insights and recommendations

Qualifications and Experience

  • University degree in related discipline such as marketing, fundraising, sales
  • Minimum of 3 years’ experience in direct response marketing, preferably donor acquisition
  • Non-profit related work experience preferred
  • Experience in Face to Face and DRTV program management an asset
  • Knowledge and/or experience with child rights programming in areas of Health, Education, Child Protection, and Livelihoods an asset 
  • Written and oral French proficiency is an asset


Competencies, Skills and Behaviours

  • Excellent written and verbal communications skills
  • Strong interpersonal and influencing skills to develop strong working relationships with internal and external stakeholders
  • Proven and effective project management skills and proficiency in workflow planning
  • Ability to multi-task and flexibility to manage and adjust priorities and timelines
  • Strong analytical and problem solving skills
  • Must be a team player, with an ability to work independently
  • Make sound decisions that are responsible and in adherence to organizational policies
  • Ability to work some evening and weekends as required
  • Proficiency with Microsoft applications (Excel, Word, PowerPoint, Outlook), experience using CRM systems; experience using Raiser’s Edge is an asset


Other Requirements

  • Demonstrates strong commitment to Save the Children’s Mission, Vision and Values
  • Must adhere to Save the Children’s Child Safeguarding policy and protocols
  • Police Vulnerable Sector Check screening





  • Holds oneself accountable for making decisions, managing resources efficiently, achieving and role modelling Save the Children values
  • Holds the team and partners accountable to deliver on their responsibilities - giving them the freedom to deliver in the best way they see fit, providing the necessary development to improve performance and applying appropriate consequences when results are not achieved



  • Sets ambitious and challenging goals for themselves, takes responsibility for their own personal development and encourages others to do the same
  • Widely shares their personal vision for Save the Children, engages and motivates others
  • Future orientated, thinks strategically



  • Builds and maintains effective relationships, with their team, colleagues, members and external partners and supporters
  • Values diversity, sees it as a source of competitive strength
  • Approachable, good listener, easy to talk to



  • Develops and encourages new and innovative solutions
  • Willing to take disciplined risks



  • Honest, encourages openness and transparency

If you are interested in this position, please e-mail a letter of application and a resume by Tuesday, October 17th 2017, to with Subject heading “Direct Marketing Manager”. We thank all applicants for their interest, however, only those selected for an interview will be contacted.