Posted On: 2017-11-03
Closing On: 2017-11-27
Location: Kingston, ON
Employment Type: Full-Time
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Job Description

The Opportunity

The United Way Kingston, Frontenac, Lennox and Addington is seeking a Director, Resource Development to provide strategic leadership and oversight for the continued development and implementation of a year-round multifaceted fundraising program that builds strong relationships with donors and workplaces.

The Director, Resource Development will execute a strategic fundraising plan to grow giving through our primary fundraising channels consisting of Workplace Campaigns, Leadership Gifts, Major Gifts, Transformational Gifts and Planned Giving.  This is a newly adapted position at United Way KFLA, reporting to the CEO.

The Director, Resource Development will lead a team of four fundraising professionals who support workplace campaigns, the Leadership and Major Giving program, as well as the establishment of a Planned Giving program.  The new incumbent will support and work closely with the CEO and senior volunteer members of the Leadership and Major Gifts Committee who are engaged in major philanthropy efforts, as well as our Campaign Cabinet comprised of business, government, labour, academia, and community sector volunteers who drive workplace fundraising campaigns.

As a member of the United Way KFLA Leadership Team, the Director Resource Development will participate in organizational planning, product development, as well as communications and marketing strategies to maximize donations, loyalty and long-term relationships with donors, stakeholders and community members.


About United Way Kingston, Frontenac, Lennox and Addington

Since 1941, United Way KFLA has worked to build and strengthen our community by bringing people and resources together to facilitate change.  We see a future where people are self-sufficient in a community where individuals live with hope, dignity and a sense of belonging.

United Way KFLA works to strengthen lives by bringing together business, labour, individuals, government, and funders – to raise funds in support of a network of social service and health agencies. Seventy-six years ago, our first campaign raised $23,500.  Today, the United Way of Kingston, Frontenac, Lennox & Addington raises $3.7 million annually and supports 72 programs delivered by 45 agencies.  In 2016, these programs helped 55,347 people.

Additionally our United Way works with community stakeholders to address root causes of social issues and focuses on long term outcomes.  Moving forward, we are focusing our work and investments in three priority areas that are essential for our region to thrive:  


(1) Helping Kids Be All They Can Be

Our goal is to ensure children and youth are valued and supported, with opportunities and resources to help them reach their fullest potential.

We help by investing in:

  • School food programs that let kids focus on learning, not hunger.
  • Homework programs, one to one tutoring, stay-in-school incentives to engage kids in school.
  • Intervention and mentoring programs to build self-esteem and overcome negative behaviours.
  • Programs to support children and youth with mental health issues.


(2) Building Strong and Healthy Communities

Our goal is to help people access programs that overcome barriers, build resilience, reduce isolation and help them be part of a caring, inclusive community.

We help by investing in:

  • Assistance for navigating complex support systems.
  • Education and support to improve mental health and emotional wellbeing.
  • Counseling to develop and maintain healthy relationships and connections.


(3) Moving People from Poverty to Possibility

Our goal is to help people by reducing the impact of poverty and improving access to shelter and affordable housing.

We help by investing in:

  • Housing stability for youth, with access to emergency shelter, transitional and safe, affordable housing, with support and resources to turn their lives around.  
  • Access to shelter and support for people to access permanent, safe, affordable housing.
  • Food security for individuals and families to have with access to affordable, nutritious food.

Youth Out Loud is an example of a critical collaborative initiative that United Way of KFLA has worked on in developing and implementing an action plan to end youth homelessness in Kingston, Frontenac, Lennox & Addington.  The plan was developed in close collaboration with youth and a steering committee, as part of a national pilot project, “Mobilizing Local Capacity to End Youth Homelessness in Canada.”

Of course, volunteer leadership is at the heart of all that we do:

  • A volunteer Board of Directors governs all United Way decision-making.  The Board oversees how donor money is distributed, shapes the strategic vision and plan, and monitors organizational performance.
  • The Campaign Cabinet and Leadership and Major Gifts Committee are the driving force behind the annual campaign.  These leaders encourage colleagues, peers, and their organizations to participate in our fundraising efforts.  Gifts from Leaders of the Way (donors who give $1,200+) are a critical part of our campaign.  Leadership giving has increased annually over the last 10 years and has grown from $500,000 in 2007 to $1.4 million in 2016. This is a 180% increase over that time.
  • The Retiree Task Force has worked on strategies to engage retirees from workplaces, as well as retirees who have relocated to Kingston and may not be affiliated with a local workplace.
  • Additionally there may be volunteer committees for affinity groups, events and initiatives.
  • More than 2,500 volunteers across the region who share a common set of values and a common goal: to make a real and meaningful difference in our community. 

In an effort to further build volunteer leadership capacity in our community; our United Way KFLA strengthens the voluntary sector by providing training and workshops to local volunteers and boards of directors as part of our volunteer Leadership Development Services.  In addition, our Volunteer Center helps to assure volunteers a fulfilling volunteer experience and our United Way Next Gen initiative! focuses on developing a community of younger stakeholders.  Most recently, United Way KFLA has worked closely with an Advisory Committee to design a Not for Profit Leadership Program, delivered through a partnership with St. Lawrence College.  The first cohort of 15 leaders graduated in 2016.


Our Values

  • Operates with integrity, transparency and accountability to the highest ethical standards to ensure public trust.
  • Provides leadership in driving social change, partnerships and collaborative innovation.
  • Respects community wisdom by considering diverse viewpoints.
  • Harnesses and engages the talents and resources in our community to enhance a philanthropic culture.
  • Promotes volunteerism through creating awareness and engagement.

Additional Information


The Ideal Candidate

The Director, Resource Development will possess a broad base of fundraising experience, including a solid understanding of individual giving at all levels, as well as knowledge of planned giving and annual campaigns.  With an eye to growth, and building on our progress and success to date, the ideal candidate will aspire to take our fundraising programs and results to new levels of accomplishment. 

A big picture thinker with a strategic mindset and a genuine passion for community, the new incumbent will have the proven ability to translate our programs, impact and vision into compelling donor conversations at both the community level and with high end donors.  Confident, agile and creative, the successful candidate will be adaptable and flexible, thriving in a variety of stakeholder environments with a broad constituency of donors, business, labour and government leaders, social services agencies, foundations, youth, established and emerging diverse communities.

An exceptional relationship-builder by nature, the Director will possess strong emotional intelligence and will manage up, across and down with poise and trustworthiness.  The ideal candidate will be a collaborative and accessible leader and team player, with demonstrated success in effectively coaching, guiding, motivating and managing both staff and volunteers in a fast-paced environment.  The new incumbent will be a particularly skilled enabler of volunteers, and will meaningfully engage and leverage senior volunteers and senior management to maximize their passion, time, and connections most effectively. 

The Director, Resource Development will be a results-driven individual with high energy, enthusiasm, and with a demonstrated ability to work effectively under pressure, as well as the ability and willingness to be hands-on and get the work done.

The successful candidate will be a strong communicator who represents the United Way thoughtfully, intelligently, and professionally, with a high degree of accountability and unquestioned ethics.  Respectful of others and appreciative of the value they bring to the table, the ideal candidate will be an excellent listener who seeks out different perspectives as a means to finding better solutions.  The Director will embody the vision and mission of United Way and become an ambassador of the organization and its priorities, committed to its values and to creating opportunities for a better life for everyone in our region.


Key Responsibilities

The Director, Resource Development will focus on the following key responsibilities:

Strategy development & planning

  • Develop annual work plans and critical path for the Resource Development department, with strategic counsel from the CEO and Senior Leadership Team.
  • Regularly analyze data to recommend new or enhanced strategies to increase donor recruitment, retention, engagement and revenue growth.
  • Work with the Resource Development team to develop annual workplace campaign plans and strategies for revenue growth, based on environmental scans and data analysis.
  • Work on strategy and plans to engage affinity groups and diverse demographics (i.e. Women in Leadership, Next Generation, Retirees and Youth.)
  • In consultation with the CEO, develop and implement annual Leadership Giving and Major Gift fundraising program goals and strategies, managing targets, tactics and timelines to maximize individual giving potential for identified donors.

Donor Relations, Campaign & Volunteer Management

  • Provide oversight and guidance to workplace campaign staff as they implement strategies to increase revenue through events, workplace giving as well as leadership giving and major giving in the workplaces.
  • Provide direction and support to the volunteer Campaign Cabinet as well as Leadership and Major Gift Committee members in their roles and responsibilities. Assist the CEO in providing guidance and support to Campaign Chair and other senior volunteers
  • Work with Resource Development team members on volunteer training, peer best practices, engagement and awareness opportunities, growing campaign donor engagement and loyalty.
  • Participate in major corporate and individual donor relationship development to strengthen long-term relationships and drive increased donations.  This includes personal cultivation and solicitation visits, participation in workplace and other donor events.
  • Provide support for targeted events and opportunities to engage and grow relationships with affinity groups including, but not limited to, Women in Leadership, Leadership Reception, Emerging Leaders, Seeing is Believing Agency tour, Fare for Friends, Touchdown Breakfast, Planned Giving events.
  • Working closely with the volunteer members of the Leadership and Major Gift Committee, Board members and the CEO, identify, research, strategically engage, cultivate and solicit donors of high net worth with the potential to make Leadership gifts ($1,200+), Major gifts ($5,000k+) and Transformational gifts, while managing and prioritizing the current donor pool through effective stewardship to keep donors invested in United Way.
  • Further establish a Planned Giving program to steward and grow revenue received through planned gifts. Research, identify, cultivate and solicit new Planned Giving prospects while managing, recognizing and stewarding our current Planned Giving Legacy Society members.
  • Identify opportunities and solicit, steward and support applications for grants, foundation and corporate gifts.
  • Actively contribute to prospecting through data mining, identification, research and qualification of new or existing high end donor prospects.
  • Work with the CEO and Community Investment team to identify projects and opportunities to engage donors in roles to support United Way and further cultivate relationship building and giving.
  • Working with our Donor Relations Specialist and volunteers, ensure processes and implementation for tracking, monitoring, follow up, stewardship and recognition of Major donors and identified Leaders.
  • In collaboration with Resource Development staff, make recommendations to help continue to build a strong direct mail and community giving program.  Assure that high potential direct mail donors and prospects are advanced to Leadership, Major and Planned Giving prospect pools.
  • Provide guidance and oversight for United Way KFLA campaign events such as Days of Caring, Seeing is Believing Tours, Campaign Kickoff and Campaign Touchdown.
  • Liaise with the Vice-President Operations and Communications Specialist to ensure timely implementation and coordination of marketing communication plans.

Team leadership

  • Provide leadership, guidance, mentorship and support to Resource Development team members, working with them to address challenges, meet deadlines and ensure goals, objectives and timelines are achieved.
  • Implement our United Way Talent Management Strategy, including evaluation of performance of direct reports, personal and professional development, mid-year and annual performance reviews.


Qualifications and Competencies

  • A proven and successful track record of related experience in fundraising, business development, sponsorship, sales and/or marketing.  
  • Demonstrated ability to identify and develop donor relationships and clear evidence of ability to obtain support through intermediate, major gifts and planned gifts.
  • Experience in team leadership.  Proven ability to attract, coach, motivate and lead a small team of professionals to achieve common goals and objectives.
  • Demonstrated ability to effectively manage and support senior volunteers for fundraising.
  • Experience in a fast paced complex setting, ideally with a non-profit agency.
  • Post-Secondary graduate from a recognized institution with degree/diploma preferably in Business Administration, Fundraising, Marketing or equivalent education and experience.
  • CFRE designation or working towards this designation will be considered an asset.

Knowledge, Skills and Abilities:

  • Superior interpersonal skills in working collaboratively with multiple stakeholders and building strong relationships internally and externally.
  • Analytical, comfortable with data and numbers.
  • Demonstrated knowledge of MS Office Suite programs.
  • High degree of comfort with donor database and/or CRM tools.
  • Strong written, verbal, interpersonal and communication skills.
  • Excellent organizational and time management skills.
  • Maturity, judgment, and discretion in dealing with confidential, sensitive matters.
  • Ability to prioritize conflicting demands and work within tight deadlines.
  • Ability to work independently and with supervision.
  • Willingness to work flexible hours to meet deadlines.
  • Possess a vehicle and valid driver’s license.


Application Process

KCI (Ketchum Canada Inc.) has been retained to conduct this search on behalf of the United Way Kingston, Frontenac, Lennox and Addington.  For more information about this opportunity, interested candidates are invited to contact Sylvie Battisti, Executive Search Consultant by email at

To view the full Executive Brief, please visit:

Resume and letter of interest are requested to be submitted to the email address listed above by November 27, 2017.  All inquiries and applications will be held in strict confidence.