Posted On: 2018-01-22
Closing On: 2018-02-16
Location: Toronto, ON
Effective: Immediately
Employment Type: Full-Time
Level: Management

Job Description

Founded in 1918, CNIB is one of Canada’s oldest and most respected charities. For 99 years, the organization has been Canada’s primary source of support for people who are blind or partially sighted, providing crucial vision loss rehabilitation services to thousands of Canadians each day.

With a dedicated team of approximately 700 staff members and thousands of volunteers across the country, CNIB is proud to be there, every step of the way, for people who are blind or partially sighted and their families, from the crucial early childhood years through adulthood and into the autumn of life. We also work diligently to increase public understanding of vision health, and to advocate proudly for an inclusive society where no citizen is left behind, regardless of vision loss.

CNIB has ambitious goals for the future. Through our new strategic plan, CNIB is working to ensure that every Canadian who is blind or partially sighted has access to the full range of services they need to increase their independence and have more control over their own lives.

For more information, please visit or call 1-800-563-2642.

Date: January 22, 2018

Job Title: Manager, Monthly Giving

Term: Full-Time

Location: Toronto, ON


CNIB is looking for an experienced, savvy direct marketing professional to help grow and diversify the monthly giving program. This will include the launch of a dedicated, sponsorship-style monthly giving program to support the new CNIB Guide Dog Program.

The Manager, Monthly Giving is responsible for strategy development and supervision of the monthly giving program, delivering successful campaigns to acquire and retain monthly donors through such channels as face-to-face canvassing, digital marketing and telemarketing.

Reporting to the Senior Director, Direct Marketing & Philanthropy Operations, the Manager, Monthly Giving will align channel strategies with CNIB’s philanthropy strategy to meet overall growth and profitability objectives.

Essential Duties entail (but not limited to):

General Responsibilities:

  • Oversee the implementation of CNIB’s monthly giving program, using multiple direct marketing channels to acquire and retain recurring donors. Channels used include telemarketing, face-to-face canvassing and digital.

  • Lead the development and launch of a new sponsorship-style monthly giving program. This will include working with internal stakeholders to build and maintain a content library, ongoing management of donor data specific to this program, and implementing online and offline stewardship communications.

  • Proactively identify opportunities to test new acquisition methods and channels.

  • Work with team members, internal stakeholders and outside vendors to ensure campaigns timelines are met and that all marketing is integrated within the broader philanthropy strategy, brand guidelines and organizational messaging.

  • Contribute to the development of budgets and ensure that each program is meeting predetermined goals and functioning efficiently.

  • Analyze campaign performance on an ongoing basis to measure the effectiveness of all activity, adjusting strategies and tactical implementation as needed.

  • Work with the operations team and external vendors to ensure all gifts are received, processed and stewarded in a timely manner.

  • Maintain a working knowledge of relevant industry trends, as well as current affairs and issues impacting CNIB and stakeholders.

  • Any other duties as deemed necessary by Director.

Qualifications: (Education, Training, Experience):

Knowledge and Skill Requirements:

  • Excellent written and verbal communication skills; comfortable conversing with a variety of people in different situations.

  • Comfortable working in a high-pressure, fast-paced environment.

  • Able to work independently with minimal guidance, while also function effectively within in a team environment.

  • Detail-driven; able to juggle multiple priorities and meet deadlines.

  • Data-savvy and able to leverage analytical insights to inform strategy.

  • Proficiency in standard Microsoft Office applications is required. Working knowledge of a CRM software such as Raiser’s Edge or Salesforce is strongly preferred.

  • Able to maintain positive, productive relationships with vendors and staff.

Experience and Education:

  • Five+ years experience in direct marketing fundraising. Experience in managing monthly giving programs is required.

  • Experience working with multiple channels of distribution, including mail, digital, telemarketing and face-to-face fundraising.

  • Track record of success in conceptualizing and implementing innovative direct marketing strategies and campaigns.

  • University graduate in marketing, communications or other related field.

  • Ability to speak French an asset.

Work Requirement:

  • Willingness to travel and work flexible hours if required.

  • Desire to be a passionate advocate for CNIB and those we serve.

Closing Date for Applications: February 16, 2018

Please Send the Application To: and quote the job title in the subject line

Please send cover letter and resume, and mention how you learned of this position.

CNIB strives to establish and maintain an inclusive workplace and believes that the diversity of our workforce is an invaluable asset. CNIB is committed to following recruitment and selection practices based on merit, transparency, accessibility and inclusion ensuring that all candidates are given a fair opportunity for employment with CNIB.

To help ensure that this commitment is met, CNIB is committed to working with all candidates that require an accommodation. If you require an accommodation, please state in your cover letter what accommodation you require and CNIB will work with you to meet your needs at every stage of the recruitment and selection process.

We thank all applicants for their interest in CNIB, however, only those selected for an interview will be contacted.