DIGITAL CONTENT CREATOR
Toronto General & Western Hospital Foundation (TGWHF) raises funds for research, education and the enhancement of patient care at Toronto General Hospital and Toronto Western Hospital, their respective research arms, the Krembil Research Institute and Toronto General Hospital Research Institute, and the Michener Institute of Education at UHN. The hospitals and institutes are part of University Health Network (UHN), which also includes Princess Margaret Cancer Centre and the Toronto Rehab Institute. UHN is a major landmark in Canada’s healthcare system and a teaching hospital of the University of Toronto. Building on the strengths of this remarkable hospital network, the organization brings together the talent and resources that make it an international leader in health care.
ABOUT THE ROLE
TGWHF is currently seeking a Digital Content Creator to help develop and increase donor engagement on digital channels. With a focus on online storytelling, this new role will develop digital content and assets to directly support our fundraising efforts. Working closely with the Community Giving and Marketing Communications teams, this role is important to the growth of the Foundation’s digital strategy and will support building our voice in the online space.
The Digital Content Creator reports to Director, Marketing & Communications.
DUTIES AND RESPONSIBILITIES
Digital Storytelling and Content Development
In alignment with Marketing & Communications and Community Giving strategies, create original multimedia content, including video, animations, infographics and other assets, to be viewed across various channels and devices; channels include social media, email, digital advertising, and the Foundation website.
Interact with the fundraising campaigns and programs to identify, gather and research ideas and translate into engaging content; responsible for managing content creation from outset to completion, including creative briefs, writing, shooting, editing and sound mixing.
Capture original video, audio and photos; edit long-form content into audience- and channel-appropriate content and select from existing excerpts, videos, photos and other items, editing as appropriate, to help engage our online community.
Support content creation for our eNewsletter as required.
Maintain asset archive to ensure content is accessible to team members across the organization.
- Collaborate with fundraising and marketing teams (in-house and external suppliers) for special projects as required.
Social Media Marketing
Provide input and support execution of social media content calendar, including integration with Community Giving initiatives, various ‘days’ and other UHN activities.
Help expand the growth of social channels (Facebook Twitter, LinkedIn) to increase followers and expand reach.
Monitor, respond, and engage with followers to create a conversation online, sharing original content, cross promoting content from other UHN social channels, and/or relevant news.
- Support ongoing analysis of performance and optimization and monitor trends in social media marketing, tools and applications.
- Post-secondary degree or diploma in journalism, communications, digital marketing, social media or relevant experience; non-profit experience an asset
1-3 years of experience in a marketing or social media content role
Excellent proven written and verbal communications skills and storytelling specifically for digital channels
Experience in video production and graphic design (Adobe Photoshop, Illustrator, etc.), including editing and sound mixing
Familiarity with script writing and storyboarding
Self-starter with strong organizational and admin skills
Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects and priorities
Ability to work independently as well as collaboratively
Busy service- and results-oriented environment
Regular daily hours of work at either Toronto Western Hospital or Toronto General Hospital; includes an open-concept shared workspace
- Collaborative environment with a shared goal of achieving fundraising success
Interested candidates should forward their resume and cover letter, by email, noting the position title in the subject line, to:
Development Assistant, Marketing Communications & Community Giving
University Health Network thanks all applicants; however, only those selected for an interview will be contacted. UHN has a diverse workforce and is an equal-opportunity employer.