Originally published on AFP Global’s President’s Perspective blog.

As we enter another week of fundraising in the COVID-19 era, we again find that the landscape is changing.

We continue to adjust to the challenges brought about by the coronavirus and the resulting impact on the economy. Now though, other events have taken center stage: the anguish and anger over the deaths of George Floyd and Breonna Taylor—a black man killed by police officers in Minneapolis and a black woman killed by police officers in Louisville, Ky.—and the resulting protests and violence that continue to unfold in cities across the United States and around the world.

I have often said that fundraisers are the voice of those who are not heard. And that point has never been more important than now.

Part of the job of the charitable sector centers on service provision, whether it’s in partnership with the government, or helping out in service areas where the government cannot provide them or has failed to do so.

But we, especially as fundraisers, also play a critical role in creating connections and bringing people together—uniting communities to work on a cause. We provide a safe haven for different perspectives and unheard voices. We work to ensure that the principles we espouse so much in our society—such as diversity, fairness, compassion and justice, to name a few—become a reality.

Even if our causes appear to be unrelated to these issues, we must understand that people will want and need to talk about them. We need to provide a platform so they can express themselves, and we need to be sure to listen, understand and help find solutions to bring about change.

This is the fabric of our world—and frankly, always has been. This is what people are experiencing and living. This is the world in which we raise funds and provide services. If we don’t meet people in that world—and have empathy and seek to create change—then we are doing them, and our causes, a disservice. And we are not living up to the principles and values that undergird our work every day.

At AFP, we understand that the profession and world in which we work are not yet equitable, and that is why we’ve made inclusion, diversity, equity and access (IDEA) such a priority. That is why we support the project, Our Right to Heal, which highlights the challenges that black women face every day. That is why we are holding an online panel discussion in the near future to talk about institutional racism, social justice, fundraising and other issues raised by recent events.

Whatever our cause—and AFP members represent thousands of different missions—we can all agree that stamping out institutional racism must be a priority for all of us.

I have termed fundraising the impact profession, and you can see our impact most clearly in the programs and services our organizations provide. But our work is so much deeper and more powerful than just that. You’ve probably all experienced this sense of impact as you’ve talked with donors during the COVID-19 crisis and hearing their need to reconnect and feel part of the broader world. Now, it is even more critical we have these conversations with our supporters and stand up for our values and what is right.

I invite you to share your thoughts with me. Please feel free to email me at Mike.Geiger@afpglobalorg.