By Donna Moores
Content marketing has evolved drastically over the years and a new trend of the future has made its entrance in the arena – podcasting. Podcasting is now working its way towards becoming an essential part of the marketing mix and if you are looking for ways to improve your business’ reach and visibility, it is certainly a method worth exploring.
Although beneficial in numerous ways, podcasting is not as simple as it sounds. While some would prefer to prepare podcasts solo, others choose to benefit from the professional services of specialists such as Handmadewriting for expert editing to ensure the best quality of the podcast’s content.
But how can podcasting truly add value to your business? Let’s see what the six main reasons for considering podcasting in 2019 are!
- Story Telling Engages Customers Better
One of the most difficult tasks of a marketer is to engage customers in a non-intrusive way. According to research, 57% of consumers end up avoiding a brand if it bombards users with marketing content across channels. Podcasting tackles this problem effectively by providing an alternative to communicating with users in a more delicate manner.
Storytelling is among the most vital elements of consumer engagement and should not be underestimated in digital marketing. Podcasting offers a clever way of engaging with consumers by creating valuable stories.
- Mobile Friendly
The immense popularity of smartphones in the era we live in opens a door of opportunities for podcasts as part of content marketing and smartphones certainly drive podcast usage. The most convenient way of listening to a podcast is from a mobile device while consumers are stuck in traffic, working out in the gym or enjoying a walk in the park. In other words, podcasting sets the scene for targeting consumers at times when they are in their natural behaviors, relaxing or spending time off social media.
- Easy and Cost-Effective
When comparing podcasting to other marketing methods we can see that its turnaround time is quicker, the investments required are smaller and it is relatively easy to create. Of course, marketers will need some level of preparation in terms of necessary devices and technology for higher quality recordings but the investment is nothing compared to TV or radio advertising in the old days. Once you have recorded the discussion and have provided interesting information about your company’s products or services, you have set the perfect theme music and edited, you are ready to review the final podcast product in an instance.
- Shows a Brand’s Personality
One of the most attractive things about a good brand is its individuality. It is often to portray a brand successfully via written content. Adding a voice makes a huge difference when it comes to connecting to the consumer and showing a true reflecting of a company’s core principals, values, beliefs, and even behavior. Podcasting offers the best way of showing your audience your company’s tone of voice, humor, or knowledge.
- More Visibility
Making podcasts available to the public is extremely affordable and marketers can reach more people at a glance. If you publish a podcast on iTunes or Stitcher, the platforms will make your company’s content visible to a large audience for free. There are other platforms similar to search engines specifically designed for podcasts where you can be active as well.
- Closer Bond with Customers
Including podcasting in your content marketing strategy is likely to help your business grow solid and closer relationships with customers or listeners. Hearing a person’s voice and recognizing his way of communicating with others brings another level of transparency and legitimacy into the mind of the consumer, making them feel more comfortable with a brand and suggesting that more reliability can be given to the podcaster.
With the evolution of technology and the innovation of the digital world, marketing is becoming more and more exciting. Podcasting has entered the world of content marketing and if you are looking to boost your business’s reach and create better bonds with consumers, it is time to give it a go.
Check out AFP Toronto’s Speaker Discovery Series (SDS) podcasts here.
About the Author
Donna Moores is a successful content writer and CMO at Writemyessaytoday.us. Due to her outstanding marketing experience within the biggest industries, Donna helps other businesses with content writing and proofreading. One of her current projects is an American website called WritingsGuru , which provides readers with useful tips on how to develop writing skills. You may reach out to Donna on Twitter or LinkedIn.