Countdown to Fundraising Day 2017: Interview with Blakely Inc.’s Maeve Strathy
In preparation for Fundraising Day 2017, AFP Greater Toronto Chapter sat down with Maeve Strathy, Fundraising Strategist at Blakely Inc. and an incredible member of the Fundraising Day 2017 Management Team to get the latest on what we can look forward to on June 8th! Special thanks to Blakely Inc. for hosting this year’s Pre-Fundraising Day networking event held on May 11, 2017- this exclusive invitation can be unlocked by registering for Fundraising Day – REGISTER TODAY!
AFP GTA: Fundraising Day 2017 is only a few weeks away! What are you looking forward to most on the big day?
Maeve: I am most excited for “The Application of #DonorLove” panel discussion, featuring Jacqueline Bell, Brady Hambleton, John Lepp, and Kesheyl van Schilt, moderated by Claire Kerr.
This is a topic I’m passionate about – loving your donors is critical but do some donors not want to be loved? And when we have to raise money to keep the lights on, is it wrong to use response-driven tactics vs. donor- love ones?
These are the right people to lead the discussion, and I can’t wait to absorb as much information as I can.
AFP GTA: Tell us about the planning process for the program. What are some of the key considerations the Management Committee had in mind when piecing together the sessions?
Maeve: The planning process for Fundraising Day was all about what delegates want and need to know. What kind of sessions have they responded to before, and how can we deliver more of that great content (without repeating ourselves)? And what about what’s happening in the marketplace? How can we get ahead of trends and make sure fundraisers are informed and ready to take on the next challenges – and opportunities – that are around the corner.
We also wanted to make sure all fundraisers were represented, whether you’re in major gifts, annual, events, legacy, marketing and communications, small shop, big organization… the list goes on! After all the work, we’re confident there will be something valuable for everyone.
AFP GTA: Thinking of this year’s theme, “Every Idea is a Universe” – tell us about the last time you had a “EUREKA!” moment.
Maeve: In our agency, my role is responsible for briefing the creative team when they’re developing creative for a client’s fundraising campaign – whether it’s direct mail, DRTV, a digital campaign, or all of the above. I have to come to them with the fundraising insights and what we’re aiming to motivate the donor to do, and give them what they need to develop art and copy that will inspire the donor and achieve the results we’re aiming for. For a while, the briefing process felt like spoon-feeding – can’t I just brain dump on the creative team and they’ll go away and know what to do? After getting creative that didn’t meet my expectations a few times, I had a “EUREKA!” moment. Sure, the brief can be time-consuming and take a lot of thought, but the better I brief, the more likely I am to get what I want, what the client wants, and – at the end of the day – what the donor wants. It seems a simple experience, but it’s been a game changer.
AFP GTA: Finally, if you were to give a Fundraising Day participant one piece of advice on how to maximize their experience there, what would it be?
Maeve: Don’t get overwhelmed by all the awesome ideas and strategies you hear about and don’t get discouraged trying to imagine implementing them at your organization. Focus on leaving the day with 1-3 (maximum!) ideas you can start to work at implementing. It’s about quality over quantity!
Maeve Strathy is a passionate fundraising professional, focused on inspiring donors to make an impact on the causes they love through philanthropy. Maeve works at Blakely Inc. as a Fundraising Strategist where she provides and executes on strategy for integrated direct response campaigns.
In her spare time, she likes to work out, watch TV and movies, read, cook, and write for her fundraising and philanthropy-focused blog, whatgivesphilanthropy.com.