All A B C D F G H K L M N O P R S T V W
Eugenia Addy

Chief Executive Officer

Visions of Science

Eugenia Addy is the CEO of Visions of Science, a charitable organization with the mission of transforming communities, society, and the planet through equitable access to STEM. In her role, she leads the organization in facilitating community-based youth engagement, strengthening youth support networks, and advocating for broader systems change. She has over 10 years of experience working with youth and developing numerous city-wide engagement programs from several different communities across the Greater Toronto Area. She is an educator, speaker, community organizer and advocate who is passionate about creating meaningful opportunities for youth to achieve their full potential. Eugenia is a board member for the Ontario Science Centre, the Toronto Foundation and the
Telus GTA Community Board. She holds both an honours bachelor degree in Chemistry and Biology and a PhD in Chemistry from the University of Toronto.

Adya Afanou

A graduate of Concordia University and Université du Québec à Montréal (UQAM), Adya has been involved with community groups and associations ever since university. This sparked her interest in philanthropy. Since then, her career as a fundraising, special events, communications and marketing professional, has taken her to work with non-profit organizations from Toronto to Abidjan, notably in the fields of Arts & Culture, Entrepreneurship, Education, Energy, and Social innovation.

A first-generation immigrant and a proud member of the Black Canadian Fundraisers Collective (BCFC), she is pursuing a Certificate in Leadership & Inclusion at Centennial College. She hopes to capitalize on the learnings awoken by the movement for Black and Indigenous lives to support non-profit organizations taking lasting actions on issues of Equity, Diversity, and Inclusion.

Rebecca Alfred

Charity Relations Lead

Trellis Social Enterprise Inc.

Rebecca Alfred (she/her)



Rebecca Alfred, Charity Relationships Lead at Trellis Social Enterprise Inc. supports charities, hospital foundations, non-profits, and other organizations to find new online approaches to raising funds for the causes they care about. Rebecca’s supported hundreds of in-person, virtual, and hybrid events through her time at Trellis. She also holds specialized expertise in creating a seamless donor experience for signature events that allows organizations to raise more funds, engage donors, and save time while they’re doing it. 


With a diverse background including working for tech companies, marketing agencies, accounting firms, research in non-profit sustainability, and developing social programs to meet complex social challenges, Rebecca is able to bring her prior experience to the individuals and organizations she supports through her role at Trellis.  And, when not working, you can find her making the most of the Okanagan lifestyle!  

Nowshad (Shad) Ali, CFRE, CPBA, CPVA, CEQ

President & CEO

On Purpose Leadership Inc.

Nowshad (Shad) Ali, CFRE, is the President and CEO of On Purpose Leadership Inc., a company whose mission is to help people, communities and organizations in the effective pursuit and attainment of purpose without compromise of core values. Shad has several certifications in various human behaviour dynamics sciences and has over 25 years experience working on high performance, leadership, growth and advancement of individuals, teams and organizations.


One of Shad’s core beliefs is that true growth and development comes from an intense understanding of self and commitment to support and develop the capacity of others to realize their dreams and their potential.


Shad has extensive experience working with both corporate and social impact organizations in the areas of Organization Growth and Development; Individual and Team Excellence and Hiring and Retaining Top Talent.  In both professional and volunteer capacities, he has served many of Canada’s top charities and corporations.  Shad has served AFP on the International Research Council, as well as on professional Advancement and Chapter Growth endeavours. He has chaired the AFP Canada Foundation for Philanthropy Research Committee for several years including the launch of the What Canadian Donors Want Study and the Research Grants Program. Shad remains a highly rated AFP Congress speaker and has spoken at several international and National conferences.


Shad continues to serve on the AFP Canada Research Committee, is on the board of the Volunteer Management Professionals of Canada and is a council leader with Canadian Society of Association Executives.

Trish Barbato

President & CEO

Arthritis Society

Trish Barbato brings more than 20 years of experience as a senior executive in the fields of health and senior living. She has built an impressive reputation as a leader skilled at driving organizational change, guiding organizations to innovate, harnessing technology and inspiring people to achieve clear strategic objectives.

Prior to joining the Arthritis Society in 2020, Trish served with senior living provider Revera Inc. for over a decade in a variety of roles, most recently as Senior Vice President, Innovation and Strategic Partnerships. She was previously President & CEO of COTA Health, a rehabilitation, mental health and support services organization.

Volunteerism has played a large role in Trish’s life and career, with more than 30 years dedicated to various causes and organizations including Big Brothers and Big Sisters, where she also served for several years as chair. In 2012, Trish received the Queen's Diamond Jubilee Award for her commitment to this charity.

Trish is a published author and international speaker on topics such as design thinking, innovation and leadership. In her spare time, she is a certified fitness instructor, certified meditation instructor and holds a black belt in Kung Fu kickboxing.

Davinia Batley

Director of Fundraising & Engagement


Davinia Batley (she/her) is based in London, England and is the fundraising lead for Become, the national charity dedicated to supporting care-experienced children & young people. Davinia has 20 years’ experience in fundraising and corporate responsibility and has raised millions for a range of causes primarily within small-medium sized charities. Davinia and her team are working to develop and embed anti-oppressive approaches in their fundraising practice.

Janice Benatar, CFRE

Vice President, Philanthropic Development

UJA Federation of Greater Toronto

Janice Benatar, CFRE was born Harare, Zimbabwe.  She has lived in Zimbabwe, South Africa and Israel, and now makes her home in Toronto.  Her passion for building bridges between people inspired Janice to seek a career in fundraising, where she could engage philanthropists with a focus on tangible, positive change.  

Janice has been working as a fundraiser for over 20 years.  She has been involved in a number of fundraising initiatives, including endowment, planned giving, capital and special campaigns, annual giving and working strategically with professional advisors.

Designations include CFRE (Certified Fund-Raising Executive), LLQP (Life License Qualification Program) and MFA-P (Master Financial Advisor-Philanthropy).  

Janice is Vice President, Philanthropic Development for UJA Federation of Greater Toronto.  Specializing in integrated philanthropy, she engages, educates and motivates philanthropists to consider a variety of meaningful ways to fulfill their strategic philanthropic goals.  

Janelle Benjamin


All Things Equitable

Janelle is a Juris Doctor who has worked in government, in professional regulation, and in the not-for-profit sector since 2006. She is the Founder of All Things Equitable Inc., a new Greater Toronto Area-based Management Consulting Firm, addressing workplace inequities for all historically marginalized groups. It goes beyond diversity and inclusion and offers creative solutions for leadership development and employee engagement and education.

Hala Bissada

President & CEO

Hala Events & Communications Inc.

Hala is an event industry thought leader and an international award-winning event producer with over 20 years of experience.  In 2020, she was named one of Biz Bash Canada’s Top 250 Event Professionals, and in 2017, she was named one of Canada’s Most Fascinating Women in Canadian Events by Canadian Special Events Magazine. She has received several prestigious awards including, Canadian Event Professional of the Year and Alumni Award of Distinction from Ryerson University.  Hala and her team also recently won Best Virtual Event for a Non-Profit at the Canadian Event Industry Awards.


Hala began her career at SickKids Foundation where she developed her passion for events.  Later, as Chief Development Officer for Children’s Aid Foundation, she honed her fundraising skills and became a Certified Fundraising Executive.  Though she loved her 13 years in the not-for-profit sector, she was always drawn back to event planning and started hala inc. in 2004.


Quickly earning a reputation for delivering events that are equally strategic, fabulously creative and flawlessly executed, she always raises the bar.  She is a sought-after speaker at industry conferences and has established educational programs at both Ryerson University and Humber College where she has also taught the curriculum.  Valued for her teaching techniques and experience, she has also been brought in to train internal event teams at various organizations.


Her secret to success?  Surrounding herself with talented, energetic event producers and collaborating with some of the most creative people in the business, in Canada and around the world.


In her spare time, she likes to swim, bike and run, completing an Ironman in 2014 and loves to ride her motorcycle.  She also volunteers her time as a contributing editor to Canadian Special Events Magazine.

Kimberley Blease

Executive Vice President

Blakely Inc.

When it comes to building high-value donor relationships, Kimberley’s energy, enthusiasm and thought leadership is unparalleled. With over 35 years of experience in both the corporate and not-for-profit sectors, Kimberley is a fundraiser and marketer who believes in building high value donor programs from the ground up. She helps not for profit organizations raise the bar on the experience their donors receive and inspiring donors to do more in the process in order to raise more money. She believes in the incredible power of legacy marketing to build real relationships with donors. In her role as EVP at Blakely, Kimberley leads the consultancy business, bringing vision and proven strategy to clients biggest challenges.

Whitney Brown

Digital Director

Public Outreach

Whitney is an experienced digital strategist and fundraiser with a background in political and issue-based campaigning. 

Before joining Public Outreach, Whitney founded Victory Collective, a digital strategy consulting firm that helps progressives—nonprofits, charities, unions, and values-based companies—run winning campaigns.

As Digital Director at Public Outreach, Whitney is responsible for developing multi-channel campaigns that generate new leads for organizations and convert supporters into donors. She works closely with some of Canada’s top charities to develop effective in-house acquisition and fundraising campaigns through targeted social media advertising, optimized landing pages,  personalized emails and engaging digital content.

Whitney also serves as the Chair of Megaphone Magazine, an organization based out of Vancouver’s Downtown Eastside that creates meaningful work for people experiencing poverty and homelessness. She is also a proud member of the LGBTQ2+ community.

Andy Cardosa, RMT


The Performance Health Centre

Registered Massage Therapist

Andy is a graduate of The Canadian College of Massage and Hydrotherapy (CCMH) and has been practicing since 1999. Andy has extensive experience working in a variety of fields within the industry including Rehabilitation Clinics, Health Spa’s, Chiropractic Clinics, Health and Wellness Centres, Cruise Ships, Private Practice, and is now a co-owner of The Performance Health Centre. He is extremely skilled 

Alana Clarke

Director of Development - The Creative School

Ryerson University

Alana Clarke is a higher education advancement professional, with 10+ years of experience at the University of Toronto and Ryerson University. She has a post-graduate in Fundraising Management from Humber College and is the Director of Development at the Faculty of The Creative School at RU. Alana is really into elevating the importance of mid-level giving and holistic approaches to philanthropy.  In her spare time she helps feral cats, enjoys fitness and spending time outside with her golden retriever Belle.

Anne Connelly


Singularity University

Anne Connelly is passionate about harnessing blockchain and cryptocurrencies to transform the lives of people around the world. Anne is Faculty at Singularity University, teaching global leaders how exponential technologies can solve problems that impact over a billion people. Anne previously worked with Doctors Without Borders as a field worker in Central Africa, as a fundraiser in their Canadian and Irish offices, and as a member of the board of directors. As the Director of Fundraising at Dignitas International, Anne set up one of the world’s first bitcoin donation programs. In 2015, she was given the AFP New Fundraising Professional Award. Anne has a Bachelor of Life Sciences from Queen’s University, an MBA from McMaster University, and is certified in Strategic Disruption from Harvard Business School. She was honoured as one of CBC’s 12 Young Leaders Changing Canada and one of the Fifty Most Inspirational Women in Technology in Canada. She has co-authored Bitcoin and the Future of Fundraising and also serves as faculty at Boston University teaching blockchain for social impact at Questrom School of Business.

Sarah Coughlon

Media Director


Sarah Coughlon leads digital advertising strategy to help non-profits acquire, cultivate, and retain valuable donors and advocates. Since joining M+R in 2016, she's worked with organizations including UNHCR Canada, Sesame Workshop, Amnesty International USA, and World Wildlife Fund. Her specialties include building sophisticated acquisition programs from the ground up and developing creative that tells complex stories in simple and compelling ways. As a member of our creative resources team, Sarah also contributes to innovative creative development across all digital channels, whether that means raising email revenue at year-end or captioning the latest TikTok challenge.

Naresh de Silva

Senior Marketing Manager

Pathways to Education Canada

Through a mixture of marketing strategy, knowledge of UX best practices, and a passion for resonant leadership, Naresh helps socially focused brands cultivate a genuine sense of community among their target audiences.  

With 10 years of experience producing engaging content, promoting it through multiple, integrated channels, and optimizing it for each stage of the user journey, Naresh specializes in methodologies that increase qualified leads, donors/customers, and brand champions. 

He is currently Senior Marketing Manager for the national charity, Pathways to Education Canada. Prior to working at Pathways, he led digital marketing efforts at the international NGO Right To Play, and at the GTA-based social enterprise Furniture Bank.

Dr. Larry Feldman

Founder & Co-Owner

The Performance Health Centre

Dr. Larry Feldman, DC


Dr. Feldman is a graduate of the Canadian Memorial Chiropractic College (CMCC) and is the founder and co-owner of The Performance Health Centre. Since graduating in 1999, he has been actively involved in private practice and has worked as medical director for a rehabilitation clinic. He is also a musician and a guitar instructor who has performed regularly at a professional level. Because of his musical background, he has naturally taken a special interest in the injuries that affect musicians. Through research and experience, he has gained insight into the particular problems that affect musicians and has developed successful and effective treatment protocols. Dr. Feldman possesses expertise in the rehabilitation of injuries caused from motor vehicle accidents, having worked extensively in the field. In addition, he is extremely skilled at gait analysis as well as casting and creating custom orthotics to correct problems with gait. Whether you are a musician, an artist or simply a performer in life, Dr. Feldman will help you perform at your best.

Sherri Freedman

Senior VP, Integrated Development

UJA Federation of Greater Toronto

Sherri has had a long, successful career in the nonprofit sector, and has held leadership positions at United Way of Greater Toronto, Mount Sinai Hospital Foundation and The Princess Margaret Cancer Foundation. Currently, Sherri is the Senior Vice-President, Integrated Development at UJA Federation of Greater Toronto.

Over more than 30 years in the sector, Sherri has benefited from working with some of the best people in the sector; she has managed and mentored dozens of fundraisers, partnered with hundreds of volunteers and played a key role in creating and implementing fundraising strategies that have generated hundreds of millions of dollars.  Sherri believes in an authentic, donor-centred approach to fundraising and feels privileged to have helped so many donors achieve their philanthropic goals and improve our society over the years.
Alexis Gaiptman, MBA, CFRE

Executive Director

Humanity & Inclusion Canada

Alexis Gaiptman is the Executive Director of Humanity & Inclusion Canada and has over 15 years of fundraising experience specializing in both legacy and major gifts. Her background is in Political Science, Women's Studies and Community Economic Development. She is driven by her passion for growth, ability to embrace new challenges and desire to better vulnerable communities around the world. Alexis is on the AFP Quebec Board and has recently completed her Executive MBA.

Marina Glogovac

President & CEO


Marina Glogovac is the President & CEO of CanadaHelps, a technology organization and a charitable foundation working to increase giving in Canada through technology. CanadaHelps connects donors and charities, democratizes access to effective fundraising technology, digital know-how and tools for smaller charities.

Marina is passionate about charities and their essential role in Canada, and about building the capacity of the charitable sector to thrive in the digital era/economy. Under her leadership since 2013, CanadaHelps has rapidly accelerated its growth trajectory, more than quadrupling the donations it facilitates for charities and dramatically expanding its offerings for both charities and donors. In 2020, CanadaHelps celebrated its 20th anniversary and its unprecedented reach into the Canadian charitable sector. Nearly three million Canadians have given more than $1.9B through CanadaHelps, more than 24,000 charities are on its platform (most of them small), and it now processes approximately half of all online donations in Canada. It also provides free education to charities.

Marina is an in-demand public speaker and panelist on the topics of digital transformation, social impact, innovation and disruption and democratization of access to technology in the charitable sector.

Prior to joining CanadaHelps, Marina had a 25-year career in leading e-commerce, technology, and media companies, including as Chief Executive Officer at Lavalife Corp., Chief Marketing Officer at Kobo Inc., and Group Publisher for St. Joseph’s Media. She currently serves on the Board of VerticalScope Holdings Inc, and previously served on boards or advisory committees for The Walrus Magazine Foundation, Magazines Canada, Interactive Advertising Bureau Canada, Ontario Media Development Corporation, Bridgepoint Health Foundation, Big Sisters Toronto and the Literary Review of Canada.

Marina holds an M.Ed from OISE specializing in Organizational Learning and Change.

Aneil Gokhale

Director, Philanthropy

Toronto Foundation

Aneil Gokhale is passionate about the intersection of philanthropy and community. Increasingly motivated by equity and social justice, he is deeply focused on ensuring that philanthropic resources are directed where they are needed most.

He is currently Director, Philanthropy at Toronto Foundation where he is responsible for the development and management of the new business portfolio. His role is focused on helping individuals, families, professional advisors, companies and other organizations engage in strategic philanthropy. In 2018, Aneil spearheaded the successful creation and launch of Vision 2020, a new program developed to attract and inspire the next generation of philanthropists. The program successfully engaged 115 millennials and gen-xers in a “Philanthropic MBA cohort” that provided a learning journey and enabled them all to create endowments to support city building philanthropy. Building on the success of the Vision 2020 program, Vision Next launched in January 2020 introducing 100 new visionaries to the next generation of philanthropy.

Aneil has been with Toronto Foundation for 8.5 years and before that, he worked at United Way Toronto for 5 years and in the private sector, with GE Healthcare in Medical Sales for 4 years.

Aneil is the Toronto City Ambassador for NEXUS, a global community founded to bridge communities of wealth and social entrepreneurship. He also serves on the Board of the Give Foundation, a tech startup in the philanthropy ecosystem. He is also a member of the Estate Planning Council in Toronto. Previously, Aneil volunteered with the Canadian Association of Gift Planners (CAGP) GTA Roundtable and National Conference education committee. He has been a mentor with CAGP, Association of Fundraising Professionals (AFP) Inclusive Giving and Toronto Region Immigrant Employment Council (TRIEC).

In his personal life, Aneil is a husband and father of two young children who loves spending quality family time exploring every corner of Toronto and cheering on his beloved Raptors and Blue Jays.

Rochelle Greaves


Story Point Consulting

Rochelle Greaves has worked for over a decade as an analytics professional. She spent the majority of her career working for major financial institutions in Toronto where she used her knowledge to measure key metrics and trends. With a B.A. in Mathematics from York University in Ontario, she has excellent knowledge of statistical packages and analytics tools. Currently, as the co-founder of Story Point Consulting, Rochelle continues to use her skills to provide coaching and training for nonprofit staff and volunteers. Her favourite work includes training people to use data and analytics to direct their fundraising strategies.

Bailey Greenspon

Director of Programs and Global Engagement

Fora: (formerly G(irls)20)

Bailey is a community-oriented, social impact-driven leader in the non-profit sector. She is currently the Director of Programs and Global Engagement at G(irls)20). She has served in progressive leadership roles at G(irls)20 for four years and in 2020 served as the acting co-CEO.

With a background in gender equality and development, Bailey has worked with young leaders around the world and across Canada. She is a global advocate for young women's economic participation and is advancing intersectional, gender-based policies through the G20's Women's Engagement Group as the Canadian delegate, as a former advisor to the Department for Women and Gender Equality's (WAGE) GBA+ Forum, at Canada's G7 Youth Engagement Group. Bailey is inclusive and collaborative, values which underpinned her previous role as Community Animator at the Samara Centre and a stint working in political communications. She is a Founding Advisor to Progress Toronto and for the Institute for Canadian Citizenship's 6 Degrees, and is most likely found cycling through Toronto ravines.

Brady Hambleton

Vice President, Marketing, Engagement & Analytics

Canada's Children's Hospital Foundations

In the 15+ years of experience that he has gained working with some of Canada’s largest not-for-profit organizations, Brady Hambleton has been exposed to nearly every facet of fundraising, including donor services, stewardship, annual giving, major gifts, digital and multi-channel.   Brady is currently Vice President, Marketing, Engagement & Analytics at Canada’s Children’s Hospital Foundations, a newly founded not-for-profit that is building on the successful foundation of the Children’s Miracle Network, while introducing new and exciting integrated marketing and fundraising initiatives to engage Canadians to support 13 of the largest children’s hospitals coast-to-coast.  
He was most recently Director, Direct Marketing at Heart & Stroke, where he oversaw one of Canada’s largest, national multi-channel fundraising programs, raising over $25 million annually through digital, direct mail, tele-marketing, monthly and mid-level donors, with a staff compliment of 12.  His experience at HSF also spanned beyond his core program, where he served as a business unit lead on two significant enterprise-level projects: CRM implementation; and the National Organizational Email Marketing Strategy.  
Brady is a proud data geek, digital junkie, professional development advocate and most importantly, loves every minute of his work in the not-for-profit sector.

Mark Harrison, MBA

President & CEO

The T1 Agency

A lifelong volunteer and entrepreneur, Mark is a passionate believer in purpose, be that brand purpose or encouraging people to be purposeful in everything they do. These beliefs lead Mark to create the award-winning marketing agency, The T1 Agency, and global sponsorship conference, SponsorshipX. 


Most recently, Mark founded The MH3 Group, a group of ventures that span from advertising and sponsorship marketing to integrated communications and education. Each MH3 Group company shares a collective consciousness that focuses on empowering people, promoting social equity, and reimagining a world where entrepreneurial passion and purpose comes to life.

In addition to his many efforts to create impactful, positive change, Mark frequently volunteers as the Chair at the Ontario University Athletics Task Force on Black, Biracial, Indigenous Issues, and volunteered for organizations such as Blacks in Sports Business and the Black Opportunity Fund.

In 2020, Mark published his first book, “What Sponsors Want.” He is also the co-author of “Sport Sponsorship Insights,” to be published September 2021.  

Fai Hassan

Manager, Individual Giving


Fai has been a fundraiser for nearly 15 years and has had the pleasure of working with all kinds of non-profits, including environmental NGOs, health care foundations, political parties and humanitarian aid organizations. She is currently responsible for establishing and growing UNICEF Canada’s digital and integrated acquisition and emergency fundraising strategies.

When she’s not advocating for children’s rights through her work at UNICEF, Fai enjoys camping with friends or hanging out with her friends’ dogs (she returns the dogs - eventually). 

Maryann Kerr

Chief Happiness Officer, Leadership, Governance & Culture Specialist

The Medalist Group

Maryann Kerr is Chief Happiness Officer, CEO and principal consultant with the Medalist Group. Maryann has worked in the social profit sector for 34 years and helped raise over $110M.  She has led at the local, provincial, national and international level and is passionate about her family, feminism, and continuous learning.


As a governance, leadership and culture specialist, Maryann knows that successful organizations create and nurture a climate where everyone understands their role; politics are minimal; engagement is high and turnover low. Environments where employees co-create the roadmap to mission delivery. Compassion, kindness, and a deep commitment to the co-creation of collaborative and productive workplaces are core to her work. 


Maryann has participated on many social profit boards and committees and her first book, published by Civil Sector Press Tarnished: Let’s rethink, reimagine and co-create a new social impact sector  is due to be released in the Fall of 2021.


Maryann earned her master’s in organizational leadership and is currently applying to do her PhD.  If that doesn’t come through, Maryann hopes to take her research idea and turn it into her next book on how to successfully facilitate change in the social impact sector while continuing to serve our missions.

Dan Kershaw

Executive Director

Furniture Bank

Dan Kershaw, Executive Director of the Toronto-based Furniture Bank, is a nationally proclaimed proponent of one’s right that all housing should be furnished before in can be called a home. The charity collects and redistributes home furnishings to thousands of families in need, gifting beds, chairs, and household goods  through their social enterprise work. Under Dan’s leadership, Furniture Bank has re-purposed over 400,000 items of furniture heading for landfill into housing for over 21,300 families in the GTA. This social impact also helps the environment diverting materials representing nearly 26,000 tonnes of CO2e. Working with business on circular economy pilots, Dan has continuously demonstrates that there are significant social and environmental impacts associated with reuse and refurbishment charities like Furniture Bank. He is now scaling the Toronto IT platform to become available nationally, aiming to using their daily learning from Toronto to support a more vibrant and impactful network of independent Canadian furniture banks.

Sam Laprade, CFRE


Gryphon Fundraising

Sam loves to connect people! As a professional fundraiser Sam works closely with generous donors to impact the most vulnerable people in her community and country.  

Over a 30-year period Ms. Laprade has raised money for important charities such as: The Ottawa Hospital Foundation, LNF Canada and the Ottawa Mission Foundation. 

In 2009, Sam joined Gryphon Fundraising. to share the importance of donor database analytics with non-profit professionals worldwide.

In addition to her work with Gryphon Fundraising, in 2017, Sam launched her full-time consultancy to assist with fundraising strategy, stewardship, board relations, coaching and audits. 

Ms. Laprade is an engaging speaker who receives high ratings.  Her speaking engagements include: AFP ICON, CAGP and AFP Congress.

Sam is the creator and host of the radio show ‘An Hour to Give’ on CityNews 101.1 and News 95.7.  Ms. Laprade also writes a monthly column for the OBJ entitled ‘Philanthropy in Ottawa’. 

Anne LeMesurier

Managing Director

The Fundraising Lab

As an expert in database management, fundraising technology and digital giving, Anne is the brains behind the systems, technology and operations side of The Fundraising Lab. She helps organizations achieve optimum information flow, streamlined and simplified processes, and strong digital strategies that spike awareness and measurably increase donor giving at every level.

Aimée Lindenberger

Chief Engagement Officer

Refocus Communications and Fundraising

As Chief Engagement Officer at Refocus, Aimée helps charitable organizations more deeply engage their supporters so they can raise more money and make the world a better place.

With over twenty years of marketing and communications experience, a tender heart and insightful mind, and as one of the first three people in Canada to have obtained a Philanthropic Psychology Certificate from the Institute of Sustainable Philanthropy in the UK, she brings new approaches to charities across Canada, helping them build Donor Engagement and Legacy Giving programs.

Whether working with the largest national organizations, or local one-person shops, she brings her unrelenting curiosity and a drive to make meaningful connections with supporters to every organization she works with. Aimée is Chair of the Greater Vancouver Chapter of the Canadian Association of Gift Planners (CAGP), and serves as a member of the Fraser Valley Committee for the Greater Vancouver Chapter of AFP.

Conny Lo

Associate Director, Development

SickKids Foundation

Conny Lo is a leader, and a community builder. In early 2000, she came to Canada with just a few suitcases and over twenty years she has built her career and today is the Associate Director of Development for SickKids Foundation. Conny joined SickKids Foundation in 2013 after having worked as a Senior Marketing Manager at Scotiabank. She leads the Chinese Strategy Team and is responsible for fundraising and promoting global child health care in Canada and Asia.


Conny has been working for different charities, with ONE believe – “Helping immigrants to integrate with mainstream”. In the face of adversity, she has gone above and beyond to have a tremendous impact on the lives of so many. She founded her own Family Endowment Fund to support the SickKids’ paediatric advanced care team. She is also a community builder and was named the 2021 recipient of RBC’s Top 25 Immigrant Awards and 2021 Community Leadership Awards.

Laurel McCombs

Senior Philanthropy Advisor

The Osborne Group

Laurel McCombs brings more than 20 years of experience in the non-profit sector and a passion for the role philanthropy can play in changing the world to her work as a consultant, partner, and trainer. Laurel works closely with clients on topics including donor engagement, development operations, board fundraising and more. Current and recent clients include Mosaic Medical, the Nonprofit Association of Oregon, Humber River Hospital Foundation, and Cascades Raptor Center. In addition to well-received workshops at national conferences, such as Junior Achievement and JDRF, Laurel has presented at AFP ICON, CASE-NAIS, and several local professional associations. Prior to joining TOG, Laurel worked with Big Brothers Big Sisters of America where she coordinated capacity-building support to agencies across the country.  Laurel has a degree from USC and lives in Portland, OR.

Sue McCoy, MA, CFRE

Director, Major Gifts

Stollery Children's Hospital Foundation

Sue McCoy is currently employed as Director of Major Gifts with the Stollery Children's Hospital Foundation. She oversees a team of highly skilled fundraisers securing over $9 million a year in donations. Prior to the Stollery, Sue worked as a Senior Development Officer in the Faculty of Medicine & Dentistry at the University of Alberta for 5 years.  Before this, Sue worked at KCI as a fundraising consultant. During her 5 years with KCI, Sue worked on a variety of capital campaign projects including the Canadian Museum for Human Rights, the John McGivney Children's Centre in Windsor, Ontario, the Winnipeg Humane Society and the Manzakowski Heart Institute. Sue has worked as a development professional for the Boys & Girls Clubs of Edmonton, the Mennonite Centre, the United Nations, the Edmonton Folk Music Festival and the National Crime Prevention Council. Sue is very active as a volunteer in the community as a current Board member on the AFP Canada Foundation, current President of the Glenora Community League and Past President with the Edmonton AFP Chapter. Sue holds an M.A. in Sociology from Carleton University in Ottawa, a diploma in Fundraising Management from MacEwan University and is a Certified Fundraising Executive. 

Leah McInnes-Eustace, MPhil, ACFRE

President & Head Paddler

Blue Canoe Philanthropy

Leah Eustace, ACFRE, is President and Head Paddler at Blue Canoe Philanthropy, where she specializes in fundraising strategy, case writing and storytelling. She’s also a member of The Case Writers, a small group of writers and designers who work with some of North America’s most impactful nonprofits. Her volunteer work is extensive: she’s a member of the AFP Global Board, sits on the ACFRE Credentialing Board and is a Board Member for PLEO (Parents’ Lifeline of Eastern Ontario). Leah is an AFP Master Trainer, a Stability Leader and holds a Certificate in Philanthropic Psychology (Distinction) through the Institute for Sustainable Philanthropy.


Nicole McVan, MA

Vice President, Philanthropy & Marketing

United Way Greater Toronto

Nicole McVan is a strategic non-profit leader with 20 years of experience in Canada and abroad. Their experience spans many areas including corporate philanthropy, individual and community-based giving, volunteer development, national event management, and alumni giving. 


As a white, able-bodied, transgender & non-binary person, Nicole uses an anti-oppressive lens in building philanthropy and marketing plans to work with and for communities. Nicole regularly speaks and writes on the topic of equity, privilege, and power dynamics for fundraising publications and at conferences and learning events. 

Nicole volunteers their time in the community, including on the Board at Inside Out Film festival - an organization committed to the promotion and exhibition of film made by and about LGBTQ+ people of all ages, races and abilities. They hold a master’s degree in Non-profit Marketing and Fundraising from City University of London and is currently working on a certificate in Community Engagement, Leadership and Development at Ryerson University to build their knowledge of how to work with and for communities for lasting change. 


Nicole is grateful to live and work on the traditional territories of the Mississauga and Haudenosaunee nations and acknowledges their role as a treaty person to reconcile and rebuild the relationship between indigenous peoples and settlers on Turtle Island. 


Riaz Meghji

Human Connections Expert & Bestselling Author

Riaz Meghji is a human connection expert and bestselling author of the book “Every Conversation Counts: The 5 Habits of Human Connection That Build Extraordinary Relationships”. His insights have been featured in Fast Company, Harvard Business Review and Financial Post.

He is also an accomplished broadcaster with 17 years of television hosting experience; he has interviewed experts on current affairs, sports, entertainment, politics, and business.

Riaz has hosted for Citytv’s Breakfast Television, MTV Canada, TEDxVancouver, CTV News, and the Toronto International Film Festival. He is a natural storyteller with a proven ability to conduct engaging, in-depth conversations across various disciplines.

Off camera, Riaz dedicates himself to philanthropy and causes he cares about including Canuck Place Children’s Hospice and Covenant House. He holds a degree in business from Simon Fraser University and studied leadership communication at Harvard Extension School and the Canadian Management Centre.

He lives in Vancouver, B.C., with his wife Lori and son Nico.



Seanna Millar

Vice President, Corporate & Community Partnerships

SickKids Foundation

Seanna Millar is the Senior Vice President, Corporate & Community Partnerships at SickKids Foundation. In her role, Seanna has responsibility for all aspects of corporate, community and event fundraising with a goal to raise more than $50M annually in support of healthier children. Before joining SickKids, Seanna was the Director of Community Investment at Foresters, a financial services company, where she led the development and management of their corporate social responsibility strategy with national partners. Seanna is proud to sit on the Board of Directors of the Association of Fundraising Professionals GTC, Young People’s Theatre and Parachute Canada.


Lisa Morrison, CFRE

SVP, Transformational & Special Philanthropy

UJA Federation of Greater Toronto

Lisa Morrison, CFRE, has had a dynamic and impactful career for almost four decades as a fundraising professional at UJA Federation of Greater Toronto.  While she is currently SVP for Transformational and Special Philanthropy  - overseeing achievement of “mega” fundraising for several major programmatic initiatives- Lisa previously held numerous senior positions at UJA Federation including Director of the Tomorrow (Capital) Campaign and Annual Campaign Director.

Lisa received her B.Sc. in Journalism and Communications from the University of Florida, an MSW, with a concentration in Management and Community Organization, from the University of Maryland and an M.A. in Jewish Studies from the Baltimore Hebrew University.  She was born in Akron, Ohio and has called Toronto her home since 1982. She is married to Dr. Zindel Segal and they have three children.

Tony Myers,CFRE, Ph.D., M.A., LL.B.,

Principal and Senior Counsel

Myers & Associates

Tony is a passionate enthusiast, fundraiser, consultant, strategist, author, speaker and coach who loves to raise money and teach others how.

His life-time of experience in raising money and working with organizations in transition have shaped his expertise as a leader and change-maker.  His skills and experience in strategic planning, board governance and development, major gift fundraising and NGO organizational assessment have placed him in demand as a speaker and consultant around the world.

Ultimately, his work, speaking and training on six continents and his spirited presentations will get you thinking, change your perspective and give you the confidence to pursue life and philanthropic work in a world of abundance. 

Edmonton / Calgary, Canada

Nicole Nakoneshny

Lead, Knowledge & Insights

Ketchum Canada Inc.

In addition to working with clients to develop highly customized strategies and solutions that meet their unique challenges and opportunities, Nicole Nakoneshny serves as Lead, Knowledge and Insights at KCI.  In this role, Nicole curates the knowledge that KCI generates through its various practices and also keeps an eye on the key and emerging trends in fundraising and philanthropy both in Canada and around the world and translates that knowledge and information into insights for charities and fundraisers. Nicole also serves as Editor of KCI’s online publication, KCI Philanthropic Trends and Host of its podcast, The Ask.  An active volunteer, Nicole is a Director with the TD Wealth Private Giving Foundation and is also long-time volunteer with the Canadian National Institute for the Blind, serving as a talking books narrator for more than 20 years.

Paul Nazareth, MFA-P™

VP Education & Development

Canadian Association of Gift Planners

Active in Canada’s philanthropic sector for over 20 years, Paul was previously VP at the charity CanadaHelps. He has been a philanthropic advisor with a national wealth management firm and spent 15 years working with charities from Universities to Churches. Paul is on the board of several charities including the Circle on Indigenous Philanthropy and on the Advisory Council of Carleton University’s Masters in Philanthropy and Nonprofit Leadership program. He serves as faculty for the Master Financial Advisor in Philanthropy (MFA-P) program led by CAGP, Knowledge Bureau and Spire Philanthropy, and

is a frequent instructor for the tax and advisor community through organizations like CPA, Advocis and Estate Planning Councils. He has spoken with AFP Chapters across Canada and co-hosts the Intersection Hub podcast, a space to discuss the many intersections within the social-good sector. Paul writes for a variety of publications and regularly appears on national radio and television to speak about personal generosity in Canada.

Jacob O'Connor

Senior Vice President, Engagement


Jacob is Senior Vice President, Engagement at CanadaHelps where he leads a team focused on supporting thousands of charities raising funds online.

Andrea Orr, MPNL, CFRE

Campaign Director

Art Gallery of Ontario

Andrea has dedicated her career to the charitable sector and has more than 20 years of experience spanning social services, healthcare and the arts.  Through these roles, Andrea has developed significant expertise in donor relations, major gifts and campaigns.  She is currently Campaign Director with the AGO and directly prior to was a member of The Princess Margaret Cancer Foundation team that achieved the Billion Dollar Challenge – the largest healthcare campaign in Canada at the time.

Andrea holds the CFRE designation, a Bachelor of Arts from the University of Ottawa, a Bachelor of Social Work from the University of Manitoba and a Masters of Philanthropy and Nonprofit Leadership from Carleton University.  She is passionate about partnering with donors, program staff and development teams to move forward institutional missions, and is committed to advancing the sector through articulating the unique contribution and needs of charitable organizations.

Robert Osborne


The Osborne Group, Inc.

Robert brings more than 25 years of experience in the non-profit sector.  A well-known international speaker and workshop leader, Robert works with all types of organizations and all sizes. He has conducted well-received workshops and/or keynote addresses for the International Fundraising Congress, the Association of Fundraising Professionals, the Association of Healthcare Philanthropy, the International Fundraising Festival, AFP Congress, the Fundraising Institute of New Zealand, and many others. Robert serves on the Board of the United Hospital Fund in New York. He also serves on the International Advisory Board of the Czech Fundraising Center in Czech Republic, the International Advisory Board of the Impact Hub Belgrade in Serbia, and the Advisory Board of the Impact Hub Metropolitan in New York.

Debbie Owusu-Akyeeah

Canadian Centre for Gender and Sexual Diversity

Debbie is a Black feminist with over 8 years of local and international advocacy experience in a variety of roles ranging from programming and counselling to policy analysis and project management. She is the new Executive Director at the Canadian Centre for Gender and Sexual Diversity (CCGSD). She has had the pleasure of bridging her passion for social justice with international development at
Oxfam Canada and volunteering with feminist organizations like the Ottawa Dyke March, Harmony House Women’s Shelter, and Planned Parenthood Ottawa. When Debbie isn't yelling into a megaphone at protests or organizing events, she's probably on a field somewhere playing rugby. Or baking a cake.

Ligia Peña, CFRE



Ligia Peña, CFRE is President of GlobetrottingFundraiser where she specializes in helping nonprofits build and grow their legacy program. She's also a Ph.D. candidate at the University of Kent, researching national legacy marketing campaigns as a tool to change society’s behaviour towards gifts in wills. As an AFP Master Trainer, she’s trained countless fundraisers around the globe. She's a sought-after and seasoned international presenter who enjoys sharing her knowledge and empowering nonprofits professionals to think about legacies differently by daring to be creative and innovative. 

Isabel Perez-Doherty

Director, Philanthropy

Community Food Centres Canada

Isabel Perez-Doherty (She/Her/Ella) is a thoughtful and strategic leader driven to mobilize resources and energy to achieve equity through solid and long-lasting partnerships.

With over 20 years of experience, Isabel has served in organizations seeking change and to increase access to rights for underserved communities in the food security sector, quality education, women and gender equity, migrations; within the International Development and Social profit sectors in Canada, the UK, Europe, Latin America and the Caribbean.

Isabel holds a BA in Economics and further education in International Development, Business Management and Corporate Social Responsibility and Sustainability. Isabel anchors her development expertise in data, processes and community impact and transformation. She has built from the ground up individual giving, major donors, foundations, and corporate partnerships programs for small and medium-sized organizations set up for change and growth.

Sheetal Persaud

Director, Individual Giving

UN Refugee Agency

As Director, Individual Giving at the UN Refugee Agency, Sheetal is responsible for developing and executing the strategy to raise $14M from individuals across Canada in support of people who have been forced to flee. Sheetal has worked for 15 years leading direct response marketing, digital, communications and advocacy programs for non-profits globally. Before coming to UNHCR, Sheetal served as the Director of Digital Marketing and Communications at the University of Toronto and prior to that consulted for leading non-profit organisations.

Sheetal is committed to making fundraising less racist and more inclusive of the people of concern that UNHCR is mandated to help

Sheetal holds a BA from the University of Oxford and an MBA from the Rotman School of Management at the University of Toronto.

Tanya Phillipps

Senior Manager, Strategic Partnerships & Engagement

Right to Play International

Tanya is a dynamic and inclusive community builder, advocating for youth empowerment since 1998. Her success is rooted in building long-standing collaborative relationships, where ‘the sum is greater than its parts’. A donor-centric leader in corporate partnerships and purpose-driven events, Tanya has worked extensively in the sports and entertainment industry, fundraising locally for the Toronto Raptors Foundation, nationally with Canada Basketball, and globally with Right To Play since 2018. In 2020, she was named one of Biz Bash Canada’s ‘Top 250 Event Professionals’ and ‘Top 10 Charity Event Planners’.  


Tanya thrives in her top fives, at the intersection of philanthropy, youth empowerment, sport, community, and equity. This is also evident in her robust volunteer endeavours. Tanya is a co-founder of The Canadian Black Standard, addressing systemic barriers for Black Canadian womxn in marketing. She serves as a Board of Director with the Jamaal Magloire Foundation and WISE Toronto (Women in Sports & Events), where she is also the Diversity & Inclusion Chair. Tanya is part of the leadership group with Black North Initiative’s Sports & Events Committee and is a mentor with AFP Toronto as well as the Canadian Olympic Committee’s Emerging Leaders Program. In 2020, Tanya spearheaded Right To Play’s DEI & Anti-Racism committee, a staff led group dedicated to creating brave spaces for all employees using the three E’s: empathy, experiences, and education.


John Phin

John Phin brings more than 35 years of experience as a professional fundraiser with diverse experience through many roles and organizations. He is an accomplished consultant, teacher, and expert in the art and science of fundraising. He approaches his work with a well-developed professional curiosity and a determination to make organizations better, stronger, more competitive and collaborative.

John has also owned and managed his own fundraising firm, and for eight years held a lecturer appointment at Mount Royal University teaching fundraising and Fund Development. He has a very mature understanding of what it takes to encourage philanthropic support and a range of skills with which to do it. As a fundraiser, writer, and communications specialist, he has a proven track record of helping organizations raise the funds they need to achieve their mission and vision for their community. He provides the tools they need to change the world.

He is an advocate for the profession, having earned and maintained the CFRE credential for 20 years. He is an active or past member of several professional associations with local, national, and international board and committee experience. He is recruited as a speaker on Fund Development, fundraising techniques, and the role of fundraising in charitable organizations.

Cheyanne Richardson

Resource Development & Communications Associate

Interval House

Cheyanne is a passionate fundraiser, driven in equal measure by delivering big-picture results and exceptional personal experiences for stakeholders. Cheyanne is most inspired when working with individuals and organizations who are passionate about building meaningful, collaborative relationships for positive change.


Cheyanne currently works as the Resource Development and Communications Associate at Interval House in Toronto. As a part of the Resource Development Department, Cheyanne leads various fundraising and communications projects including direct mail, monthly giving, annual donor stewardship, online engagement, and communication campaign management. 


Cheyanne is passionate about contributing her fundraising skills to create positive change and has been working and volunteering with non-profits for over ten years, including the Donor Communications and Stewardship Officer at Nature Canada, and the Community Stewardship Coordinator Rare Charitable Research Reserve, and various volunteer roles with Canadian Cancer Society, Habitat for Humanity and Wilfrid Laurier Alumni Association.  After completing a Bachelor of Arts in Sociology and Philosophy at Wilfrid Laurier University, Cheyanne went on to complete a post-graduate certificate in Fundraising and Resource Development at Georgian College and Volunteer Management Certificate from Conestoga College.

Tanya Rumble, CFRE, MFA-P™

Director of Development, Faculty of Arts

Ryerson University

Tanya is a racialized settler of multi-ethnic origins living in Tkaronto. She is a fundraising leader who has raised millions for some of Canada's largest charities including Heart and Stroke Foundation, the Canadian Cancer Society, McMaster University and now Ryerson University. As a racialized philanthropy professional Tanya is honoured to share her influence and insights with students, emerging professionals and peers in the sector. Tanya regularly writes articles on the topics of inclusion, equity, and access; and power, privilege and fundraising for industry publications and speaks to professional audiences at learning events regularly. 


She graduated with an H.B.A., Political Science from McMaster University, earned a Masters Certificate at NYU in Marketing Communications and has completed numerous professional certificates including Not-For-Profit Governance Essentials (Rotman School of Management, Institute of Corporate Directors) and Truth and Reconciliation Through Right Relations (Banff Centre). Tanya has been a Certified Fundraising Executive (CFRE) since 2017, completed her Master Financial Advisor - Philanthropy (MFA-P™) in April 2020, and most recently was approved to take the certification exam for the Communication Management Professional (CMP) designation through International Association of Business Communicators (IABC). 


Additionally, she is an active leadership volunteer in the philanthropy and non-profit sector: Board Director with the Association of Fundraising Professionals (AFP) Canada, and Board Committee volunteer with AFP Canada-Foundation; executive volunteer with the Canadian Association of Gift Planners; Vice-Chair of the Board and Chair of the HR Committee with FindHelp Information Services - operators of 211 Toronto; and Board Director with Native Child and Family Services of Toronto. In addition to sharing her knowledge, she is committed to lifelong learning -  she is a graduate of the 2017 Association of Fundraising Professionals Inclusion and Philanthropy Fellowship, and 2010 DiverseCity Fellowship. Tanya gratefully acknowledges the traditional territories of the Mississauga and Haudenosaunee nations, whose traditional territory she lives and works with her husband and young son.  

Lisa Russel


Tony Elischer Foundation

With nearly 30 years’ experience in the voluntary sector, Lisa has managed a diverse fundraising portfolio. Her experience has been gained as both a senior fundraising practitioner and a consultant.   Lisa is interested in developing diverse teams and mentoring individuals with a particular focus on future leaders in our sector. Lisa met Tony Elischer in the late 1990’s and he became an informal mentor to her. It was clear that he was committed to investing time in the development of her career, so Lisa is thrilled to be able to continue that legacy as both a mentor and the Director of the Foundation.

Lily Serreau

HR Consultant

BNP Goldie Canada

Lily acts as a consultant for HR Consulting division at BNP Goldie Canada and leads the Executive Search division in Quebec.

BNP GOLDIE Canada is a firm which supports the financial and organizational development of foundations and non-profit organizations (NPOs) in Canada. BNP provide consultancy and support for boards and senior leadership of more than 600 NPOs, providing organizational analysis, executive recruitment, and other HR solutions.

Lily has been supporting the growth of philanthropic causes for more than 10 years. University of Montreal/HEC Montreal Foundation, RFCB Vancouver, YMCA, and The International Bureau of Children’s Rights are some of the organizations or clients she is helping.

Lily is fluently bilingual in French and English, as well she speaks conversational Hebrew and understand German well. Lily resides in Canada, she lived in Europe for 18 years and the Middle East for 4 years. In 2018, she founded a boutique consulting firm OLAM Executive Search, its head office is in Montreal with partners in New York, Paris and Tel Aviv.

Jason Shim, CFRE

Director, Digital Strategy and Transformation

Pathways to Education Canada

How can we harness technology to make a difference in the world? That’s the question Jason loves to explore with organizations. As Director of Digital Strategy and Transformation, Jason has led technology and innovation at Pathways to Education Canada. With experience spanning the nonprofit and academic sectors both as an employee and a consultant, Jason has consistently helped organizations stay ahead of the technology curve. In 2013, he led Pathways to Education Canada to become the first charity in Canada to issue tax receipts for Bitcoin donations. 

Jason serves as an editor at Ledger, a peer-reviewed scholarly journal on cryptocurrency published by the University Library System of the University of Pittsburgh. In addition, Jason also serves on the board of NTEN, an organization dedicated to helping nonprofits fulfill their missions through the skillful and racially equitable use of technology.

Megan Skyvington, CFRE

Director, Philanthropy - Corporate Giving and Partnerships

Women's College Hospital Foundation

Megan Skyvington, CFRE, is a fundraising professional with 10+ years experience in higher education advancement, community building in the arts and, more recently, equity focused healthcare at Women’s College Hospital Foundation where she is the Director of Corporate Giving and Partnerships. Megan is committed to interrogating how fundraising can do better as an industry, both in removing barriers, centering equity and creatively approaching best practices in fund development. Megan leads with thoughtful curiosity, strengths-based mentoring and a focused commitment to excellence. Overlapping her professional practice, Megan is a trained fine artist, an avid book collector, a sub-par gardener and a devoted Mum and Auntie.

Taslim Somani

Director, Digital Strategy

Stephen Thomas Ltd

As Director, Digital Strategy, Taslim leads online initiatives for clients at Stephen Thomas Ltd. Taslim has over 20 years experience in Digital Marketing and Fundraising, including 7 years with ST working with a variety of nonprofit organizations including Médecins Sans Frontières, CUSO International, Kids Help Phone, St Johns Ambulance, Jane Goodall Foundation, Sick Kids Hospital Foundation, Food Banks Canada, Diabetes Canada and more. From online fundraising campaigns and digital advertising, to symbolic giving catalogues and multichannel campaigns that include email, outdoor, television, digital and direct mail channels, Taslim brings a rigorous strategic lens to digital marketing and fundraising initiatives, leading with business objectives to drive results for clients.

Taslim holds an MBA from the Schulich School of Business. She has written on fundraising and marketing for various publications, served on the CMA’s Digital Marketing Council, and is on the Board of Directors at Myseum of Toronto, Toronto's museum of history and culture.

Jennifer Stewart

Chief Development Officer

Arthritis Society

Jennifer has been a professional fundraiser for almost three decades, including 20 years as president and CEO of Providence Healthcare Foundation. She joined the Arthritis Society as Chief Development Officer in Spring 2020 to lead the national development team.

Jennifer grounds her work in a relentless pursuit of excellence, with a deep understanding of the power of uniting people around a common goal. Among her many achievements at Providence, she guided the completion of the $28-million campaign to build the Cardinal Ambrozic Houses of Providence and the $5-million endowment fund that sustains it. 

At the Arthritis Society, she directs a clear and compelling fundraising vision, with a goal to raise $40 million annually through major gifts, events, direct response and planned giving programs to fund the organization’s research, advocacy and information solutions for people with arthritis.

Jennifer holds a Certified Fundraising Executive (CFRE) designation and has an honours BA from Western University.

Shannon Stuart, CFRE

Chief Executive Officer

Ontario Shores Foundation for Mental Health

Shannon Stuart, CFRE is the CEO of the Ontario Shores Foundation for Mental Health in Whitby. Shannon joined the Ontario Shores team in 2019 following 18 years at The Princess Margaret Cancer Foundation where she worked in direct mail, midrange giving, and major gifts.  During her more than twenty years in health care fundraising, she’s raised over $202 million for cancer and mental health programs and research. Passionate about building authentic relationships with both donors and her team, Shannon is a dynamic presenter dedicated to telling compelling stories (with an appropriate dash of humour thrown in for good measure).

Anjum Sultana

National Director of Public Policy & Strategic Communications

YWCA Canada

Anjum Sultana (She/Her) is an award-winning public affairs strategist and published health equity researcher with expertise in gender equity, public health, and civic engagement.

Anjum is the National Director of Public Policy & Strategic Communications at YWCA Canada, the country's largest and oldest gender equity organization. In her role, Anjum has authored several policy reports, including A Feminist Economic Recovery Plan for Canada: Making the Economy Work for Everyone and Preventing a Lockdown Generation: A Plan to Support Canada's youth in post-pandemic recovery.

Outside of work, Anjum is an avid volunteer in the community and gives back by being a mentor to young people, as a member of non-profit boards, and as an advisor on policy committees. Currently, Anjum spends time as an advisor to the University Of Toronto Munk School Of Global Affairs and Public Policy's Public Good Initiative, which supports non-profits and charities in their public policy, advocacy and strategic communications goals. 

Anjum holds a Masters of Public Health from the Dalla Lana School of Public Health at the University of Toronto and a Certificate in Sustainable Business Strategy from Harvard Business School. 

Lindsay Sweeney-Hockin, CFRE

Director of Development

North York Women’s Shelter

Lindsay Sweeney-Hockin is a wife to Megg, a Mom to two wild pups, and a fundraiser who likes to do things a little differently. With a background in theatre, Lindsay started their fundraising career 13 years ago, working and volunteering for small organizations focused on 2LGBTQ+ community development and support. Through the years, Lindsay has worked at fundraising shops of all sizes, from health and wellness, to suicide prevention, to shops more focused on housing, shelter, and violence prevention.

Currently, Lindsay is the Director of Development for North York Women’s Shelter, a new kind of intersectional feminist anti-violence centre pushing back against gender-based violence in Toronto. Lindsay is committed to having complicated conversations within the fundraising sector, and is currently working on building two exciting projects at NYWS: 1) an advocacy-first donor acquisition program, and 2) a framework for trauma-informed fundraising.

Roxanne Tackie


Story Point Consulting

Roxanne Tackie holds a B.Comm (Honours) degree from the University of Manitoba and has over 10 years experience in the non-profit sector. As a former Executive Director, Roxanne’s role as a nonprofit professional has included identifying prospects, developing and implementing stewardship plans, and reporting on the impact of donations.

Roxanne currently provides coaching and training for nonprofit staff and volunteers that lack formal instruction in fundraising. The best part of her work is learning about the diverse organizations within the nonprofit sector, and using her skills to help people develop genuine and long-term relationships with their donors. In addition, Roxanne is passionate about social justice and equity. She is a member of the AFP Manitoba Inclusion, Diversity, Ethics and Access Committee, and a board member of the Congress of Black Women of Manitoba.

Ashley Thompson

Managing Director

Blackbaud Institute

Ashley Thompson is the managing director for the Blackbaud Institute. She is responsible for driving Blackbaud’s extensive research, thought leadership, and best practice content. Through this role, she builds thoughtful strategies and solutions for the philanthropic sector. She also manages internal and external relationships for the Institute, including convening the Blackbaud Institute Advisory Board. Ashley is active in the Austin community, participating in numerous groups as a volunteer, active board member, and collaborative partner. She is a regular contributor to sgENGAGE and is a member of the NonprofitPRO Editorial Advisory Board.

Neha Trivedi

Manager, Direct & Digital Marketing

SickKids Foundation

Neha is passionately committed to building and nurturing meaningful connections between donors and the causes they support. She is currently the Manager of Direct and Digital Marketing at SickKids Foundation and firmly believes in developing strategies that allow people to make a difference in the world in the way they care about. When resources have been constrained, Neha has successfully applied small changes to effect better and stronger results over time at the organizations she’s worked at.

She holds an MBA from Schulich School of Business and the certified fundraising executive designation. She is a dedicated community volunteer and serves as a director on the Board of Breakaway Addictions Services.

Beyond work, Neha loves spending time with her family, especially her six-year-old son.

Edgar Villanueva


Decolonizing Wealth Project and Liberated Capital

Edgar Villanueva is an award-winning author, activist and expert on issues of race, wealth, and philanthropy. Villanueva is the Principal of Decolonizing Wealth Project and Liberated Capital and author of the bestselling book Decolonizing Wealth (2018, 2021). He advises a range of organizations including national and global philanthropies, Fortune 500 companies, and entertainment on social impact strategies to advance racial equity from within and through their investment strategies. Villanueva holds a BSPH and MHA from the Gillings Global School of Public Health at The University of North Carolina at Chapel Hill. He is an enrolled member of the Lumbee Tribe and resides in New York City.

Holly Wagg, MA, CFRE

Partner & CEO

Good Works

Holly Wagg, CFRE is a Partner and CEO and Chief Fundraising Architect at Good Works. She’s the co-author of You Can’t Take It With You: The Art and Science of Legacy Fundraising (the 2nd edition of Iceberg Philanthropy), the go-to book on planned giving that shows fundraisers how very ordinary donors make extraordinary gifts to charity in their wills. Through her legacy, digital, and direct mail fundraising, Holly has had the privilege to work with clients like WWF Canada, Kids Help Phone, Nature Conservancy of Canada, CARE Canada, Ontario SPCA, SOS Children’s Villages Canada, and the Ottawa Hospital Foundation.

Holly co-founded the Ten Oaks Project in 2004, for which she was honoured with a lifetime achievement award in the queer community before she cracked 30. She’s a widowed, and re-married, mother of six (two adopted, one bio and three step children) who does an abundance of yoga, CrossFit, hiking, and eats of all the ice cream to stay grounded.

Mo Waja

Fundraising Strategist & Digital Integration Specialist


Mo Waja is a professional speaker, marketer, author, podcast host and producer, and is a Fundraising Strategist and Digital Integration Specialist at Blakely. As a marketer, Mo has worked with personal, non-profit, and for-profit brands in the charitable, software, and financial sectors, amongst others, developing successful storytelling and integrated communications strategies. As a speaker, Mo has spent tens of thousands of hours coaching business professionals, nonprofits, post-secondary students, and campaign advocates in the art of professional speaking and communication, and has delivered sessions on topics ranging from fundraising and marketing ethics to digital storytelling strategy, to social media and e-philanthropy, to personal and professional branding.

Erica Webster, MPNL

Copywriter & Communications Consultant

Erica Webster

Erica Webster (she/her) is a copywriter and communications consultant who specializes in working with non-profits to translate their mission into a cohesive and compelling call to action. She believes the best writing is “heartspun”: great stories told with both passion and purpose. From world-leading hospitals to grassroots organizations, Erica’s words have raised millions of dollars to help non-profits change the world for the better.


With more than a decade of experience in communications and development, including six years in the social housing sector, Erica holds a Master of Philanthropy and Nonprofit Leadership along with a Bachelor of Arts in Women’s and Gender Studies from Carleton University. She also earned her Diploma in Public Relations (Honours) from Algonquin College, sparking her love of a good communications strategy.


Erica is the Vice-President of the Ten Oaks Project, a charitable and volunteer-driven organization that engages and connects children and youth from 2SLGBTQ+ identities, families, and communities. She lives with her wife and their two rambunctious kids in Ottawa, on the unceded, unsurrendered Territory of the Anishinabe Algonquin Nation. In her generally non-existent free time, you can find Erica nerding out over home decor and abandoning craft projects despite her best intentions.

Heather Wilson

Executive Director

Child and Nature Alliance for Canada

Heather is a white settler queer woman with a passion for outdoor play, nature, and social justice. As a student Heather moved from the UK (where they grew up) to the land now known as Canada.
Heather is grateful to be a guest on the unceded and unsurrendered traditional Lands of the Algonquin Anishinaabe people in Ottawa where their Jamaican-British-Canadian family lives, works, roams, and plays.

Heather has over 20 years experience in the charitable sector with extensive experience in building direct giving, digital engagement, and monthly giving programs. After a two-year hiatus in Jamaica with their family Heather returned to Canada in 2017 to work with non profit organizations to develop sustainable social enterprise models. Now the Executive Director of the Child & Nature Alliance of Canada, Heather follows the lead nature provides empowering others to thrive.

Heather enjoys drinking coffee direct from their family farm in Jamaica’s Blue Mountains, hiking with their partner, playing tennis with their son, and dragging their very stubborn westie, Miffy, for walks.