July 28th, 2020 / 1:00 pm - 2:00 pm

Demystifying List Trades: How to Cost-Effectively Find New Donors

Speaker(s): Scott Jeffries

Date: Tuesday, July 28, 2020
Time: 1:00-2:00 PM ET
Location: Online (registrants will be sent a link to connect closer to the date)
Cost: AFP Members – FREE, Non-Members – $35 + HST

Earn 1 CFRE credit!

Learn the overall strategy behind ‘list trading' – a practice that both protects personal data and allows non-profit mailers to cost-effectively find new donors. Acquisition is expensive because media is expensive and response is often unsustainably low; but that doesn’t have to be the case for direct mail. We just need to think big, share intelligence and learn how to work together.




Learning Outcomes:



  • Gain a better understanding of data privacy best practices in direct mail.
  • Learn how to leverage direct mail media to improve revenue without compromising privacy.
  • Learn how to improve your donor relations messaging related to direct mail media.
  • Understand how direct mail fits into the big picture of data privacy, integrated marketing, and media buying.




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AFP members outside of the Greater Toronto Chapter – Please e-mail us at to access the member rate.