Demystifying List Trades: How to Cost-Effectively Find New Donors
Date: Tuesday, July 28, 2020
Time: 1:00-2:00 PM ET
Location: Online (registrants will be sent a link to connect closer to the date)
Cost: AFP Members – FREE, Non-Members – $35 + HST
Earn 1 CFRE credit!
Learn the overall strategy behind ‘list trading' – a practice that both protects personal data and allows non-profit mailers to cost-effectively find new donors. Acquisition is expensive because media is expensive and response is often unsustainably low; but that doesn’t have to be the case for direct mail. We just need to think big, share intelligence and learn how to work together.
Learning Outcomes:
- Gain a better understanding of data privacy best practices in direct mail.
- Learn how to leverage direct mail media to improve revenue without compromising privacy.
- Learn how to improve your donor relations messaging related to direct mail media.
- Understand how direct mail fits into the big picture of data privacy, integrated marketing, and media buying.
Sponsored by
AFP members outside of the Greater Toronto Chapter – Please e-mail us at afpadmin@afptoronto.org to access the member rate.
