Date: Wednesday, October 30, 2019

Time: 12:00pm - 1:30pm

Location: At your desk! Webinar sign-in details to follow upon registration.

Cost: Free for AFP Members, $35.00 for Non-Members

This webinar is designed to help you chart the growth of your organization through data-based decisions. Learn from experts on what’s worked and apply these lessons to your fundraising strategy. Based on data analysis of thousands of not-for-profit organizations using DonorPerfect fundraising software, gain insights into giving trends over time, donor behaviour, and the activities that generate fundraising success.

Insights explored in this webinar are all based on concrete data:

  • Entire donor history for over 77 million donors to specific organizations
  • Over 224 million transactions
  • DonorPerfect analyzed a 1% sample (2.24 million gift transactions) - an entire donor history for 427,000 total donors

This session will cover topics of interest to everyone in the field including:

  • Demographic analysis of giving
  • Donor behaviour
  • Pyramid of gifts
  • Reactivating lapsed donors
  • Online vs. offline giving

Key Learnings:

  • Giving trends over time
  • Donor behaviour
  • The strategies that generate the most fundraising success

Please log-in to register & to access member pricing.


Questions? Please e-mail Inderbir Malhotra at or contact us at 416-941-9212.

Sponsored by:

Jon Biedermann

VP Product

Donor Perfect

Jon Biedermann, VP of DonorPerfect, has served the nonprofit community for over 22 years. In 2006, he helped form the Fundraising Effectiveness Project and in 2012 spearheaded the formation of the Growth in Giving Initiative with the Association of Fundraising Professional (AFP) and the Urban Institute. Jon currently sits on the boards of several youth-oriented charities and serves as a board member for both the The Giving Institute and The Giving USA Foundation.