Date: Thursday, November 7, 2019

Time: 8:00am - 8:30am - Registration & Breakfast

8:30am - 10:00am - Workshop

Location: Training Centres of Canada, 330 Bay St #610, Toronto, ON M5H 2S8

Cost: $35.00 for AFP Members - $45.00 for Non-Members

Nothing does more heavy lifting in the area of engagement, retention, loyalty and upgrade into major support than content. It’s the single most powerful asset we have…so why do we sometimes find it difficult to deliver the content that our supporters really want?

We are living in a world where an abundance of available channels and communication frequency make it difficult to get– or keep – attention. We can’t rely on quantity of communication anymore, we have to pay more attention to the quality of our communications to keep our donors engaged. It’s all about the experience that your supporters get from you.

One of the most important insights in growing your donor base is this: if you want people to stay and do more with your organization, YOU have to do more. And one of the ways you can accomplish this is by creating authentic content that adds value to the lives of your supporter, supports who you are and what you do, and really gives them a reason to care.

Content can make the difference to people renewing and people staying on the journey, upgrading and giving in the first place – and it can anchor integration and donor journey’s that deliver legacy support long-term.

So what does amazing content really look like, what is working and worth investing in and how do you build this important resource?

In this session you will learn what people really want from you. We will look at some great examples from charities across the world across multiple channels and at key donor journey touchpoints and we will show you how to engage your organisation to help you collect and deliver value rich content.

Learning Outcomes:

  • Explore what supporters today really need from charity communications to have a great experience
  • Understand what makes great content across multiple channels in key donor touchpoint areas
  • Learn how to mobilise your organisation to collect and help you to share great content

Please log-in to register & to access member pricing.

Kimberley Blease

Executive Vice President

Blakely Inc.

When it comes to building high-value donor relationships, Kimberley’s energy, enthusiasm and original thinking is unparalleled. With over 30 years of experience in both the corporate and not-for-profit sectors, Kimberley is a fundraiser and marketer who believes in building high value donor programs from the ground up. She helps not for profit organizations raise the bar on the experience their donors receive and inspiring donors to do more in the process and raise more money by building real relationships with donors. In her role as EVP at Blakely Inc. she brings vision and proven strategy to the clients she works with and to the teams she leads. Kimberley challenges her fundraising colleagues to think and act differently to achieve more.

Rachel Hunnybun, MInstF

Fundraising Consultant


Rachel is a fundraising professional with over a decade of experience specialising in individual giving and supporter experience. She has worked at a variety of charities in the UK covering international development, medical causes and hospital charities. She is currently working well as a consultant strategist with US, Canadian and European charities on projects that raise income from individuals, improve supporter experience and donor retention. She was a commissioner for the Commission on Donor Experience in the UK, is an active regional committee member of IOF and is a regular speaker at conferences in the UK, Europe and North America on the subjects of supporter experience and implementing change