Date: Thursday, June 25, 2020
Time: 3:00-4:30 PM ET
Cost: AFP Members - $35 + HST, Non-Members - $50 + HST
Location: Online (details to be sent upon registration)

Earn 1.5 CFRE credits!

Do you shy away from media interviews? Are you using acquired media in your communications plan? Did you send out a news release about your urgent needs during the crisis?

Acquired media is a valuable tool for non-profit leaders. Whether it is a TV, radio or print media opportunity, an interview is an easy, valuable and credible way to share your story with donors and potential donors.

Since March 16, Sam Laprade, CFRE has interviewed over 700 people about the impact of COVID-19. As a radio host and fundraising professional, she has been on both sides of this scenario. The lion’s share of the interviews she has conducted have been with non-profit leaders in Canada - sharing inspiring stories of organizations making a difference in the lives of vulnerable people during a crisis. What surprised her the most you're wondering? The number of non-profit leaders who were not prepared for these media opportunities.

This all-new virtual workshop will provide you with the information you need to be media ready!

What are your 5 W’s and H? What are your key messages? Do you have a hook? What is your call to action? How do you prepare for the call? What are things to avoid? How do you acquire media opportunities? How to make the most of the interview on your social media? Sam will touch on all of these things and more to get you prepared and feeling confident for your next interview opportunity.

Learning Outcomes:

  • How to acquire media opportunities
  • Tips for media interviews
  • How to extend the life of the interview for your audiences
  • How to properly articulate your message to the right audience - whether that includes the media, your professional network, or next potential donor

AFP members outside of the Greater Toronto Chapter - Please e-mail us at to access the member rate.

Sam Laprade, CFRE


Gryphon Fundraising

Sam loves to connect people! As a professional fundraiser Sam works closely with generous donors to impact some of the most vulnerable people in her community and country. Sam’s extensive experience, for close to three decades, in fundraising, media and municipal politics has created an impressive network of community and business leaders. Over a 30-year period she has raised money for important charities in her community such as: The Ottawa Hospital Foundation, the Ottawa Humane Society and the Ottawa Mission Foundation. In 2009, Sam started as Director, Gryphon Fundraising.

Ms. Laprade shares the importance of donor database analytics with fundraising professionals worldwide.In addition to her work with Gryphon Fundraising, in October 2017, Sam launched her full-time consultancy to assist non-profits with fundraising strategy, stewardship, board relations, coaching and audits.

Ms. Laprade is an engaging speaker who receives high ratings. Her speaking engagements include: AFP International Conference, the Canadian Association of Gift Planners, the Association of Donor Relations Professionals and AFP Congress (Canada).  Sam was the keynote speaker at the Closing Plenary for AFP Congress 2018. In June 2020, Sam will be the keynote speaker at the National Conference for the Fundraising Institute of New Zealand.

Sam is the creator and host of “An Hour to Give” on 1310 News, Ottawa and News 95.7, Halifax. This show highlights non-profit organizations and philanthropy.