Date: Friday, July 17, 2020
Time: 8:00-9:00 AM ET
Cost: FREE!
Location: Over zoom! RSVPs will receive the link and instructions on how to connect by e-mail closer to the date.

Remember when an in-person donor meeting was the best part of your job?!

The global pandemic has had a very real impact on our ability to meet face-to-face with our donors, whether to move a gift strategy along or celebrate and steward our fantastic donors. Even as restrictions for in-person interactions loosen, things will not be ‘back-to-normal’ for some time. So, how do we adapt? Will these be short term changes or will we need to evolve permanently how we engage our donors?

What will it be like? No one knows for sure, but we can do some good thinking and share real time examples of how we’ve replaced in-person meetings with donors together over our morning coffee!

Join Simone Hicken and Marilyn Brown, CFRE as they share their unique experiences, lessons learned, and examples of how they are rethinking pre-pandemic in-person donor engagement and fundraising practices to adapt to our new reality.

Marilyn Brown, CFRE

Vice President, Philanthropy

ROM Governors

Approaching her 20th year in the charitable sector, Marilyn is continually inspired by the donors she works with to achieve tremendous impact through their philanthropy in support of important projects and causes. She has led high-performing integrated fundraising teams and comprehensive campaigns for Kids Help Phone, Canadian Cancer Society and Mount Sinai Hospital Foundation. She began her career in fundraising at the University of Toronto based in her alma mater, the Faculty of Music during the “Great Minds Campaign”. Marilyn has served on the Board of the AFP Greater Toronto Chapter with a focus on Membership, and has served on the Boards of Toronto Summer Music and Women’s Musical Club of Toronto.

Simone Hicken

Vice President, Resource Development

Trans Canada Trail

Closing in on thirty years in the non-profit sector, Simone Hicken is currently Vice President, Resource Development with Trans Canada Trail – part of an amazing team responsible for the creation of the world’s longest network of recreational, multi-use trails spanning over 27,000km and connecting 15,000 communities, and reputed to be the greatest modern day nation building project ever!  

Simone is driven to succeed at fundraising by the passionate dedication of the volunteers in the organizations that she has served. Prior to joining Trans Canada Trail, Simone held senior fundraising positions at the David Suzuki Foundation, St. Joseph’s Healthcare, McMaster University, the University of British Columbia and the BC Wildlife Federation. Simone has a BA from the University of Toronto in International Relations, Public Policy and Administration. She has served on a number of boards and been engaged in many volunteer activities throughout her life, ranging from coaching U12 girls soccer and managing Pee Wee rep hockey teams to assisting in the preservation of the Haida language. 

When she is not in the service of others, including her lovely family, she is eating  – most recently in the process of earning her Professional Fromager Certificate from George Brown College.  She hopes one day to display her charcuterie talents at a future AFP Toronto Conference.