Date: Tuesday, September 22, 2020
Time: 1:00-2:00 PM ET
Location: Online (details to be sent upon registration)

The COVID-19 pandemic has created a seismic shift in how we approach fundraising. Over-reliance on traditional fundraising channels (such as face-to-face or in-person programs) became a significant barrier, gaps in outreach needed to be (very quickly) filled, and lack of diversification in channel mix became an immediate problem. Perhaps most challenging, the human connection that is critical to building relationships with our donors was suddenly gone. Over the last 6-months, fundraising has evolved and adapted to the new normal. The question is, what's next? What key approaches, strategies, and tactics can we carry forward to make the future of fundraising more successful — especially in a world where the human-to-human connection may not look the same for some time?

Join Mo Waja, speaker, marketer, podcast host and producer, and fundraiser at Blakely and Maeve Strathy, Senior Strategist at Blakely, for a discussion on how build stronger, better diversified fundraising by taking advantage of new channel opportunities — particularly in the digital space — and reimagining our use of current fundraising channels.

Eligible for 1 CFRE Credit.

Sponsored by:

AFP members outside of the Greater Toronto Chapter - Please e-mail us at to access the member rate.

Maeve Strathy

Senior Fundraising Strategist

Blakely Inc.

Maeve Strathy is an enthusiastic and driven Senior Strategist at Blakely Inc. Every day, she works with her clients on meeting and exceeding their fundraising goals, through smart strategic thinking translated into action. She is also inspired by the team she leads, and is passionate about helping them deliver their best, while having the best time doing it.

Prior to Blakely, Maeve spent nearly a decade in educational fundraising, gaining experience primarily in telemarketing and one-on-one solicitation at the mid- and major gift level. In her previous role at Wilfrid Laurier University, Maeve grew the mid-level program by 70%. Outside of her day-to-day work, Maeve is committed to serving fundraisers and the non-profit sector through mentorship, volunteering, and speaking and presenting in Canada and internationally.


Mo Waja

Marketing Storytelling Expert, Speaker, Author, Account Manager at Blakely

Blakely Inc.

Mo Waja is a professional speaker, marketer, author, podcast host and producer, and is a fundraiser at Blakely. As a marketer, Mo has worked with personal, not-for-profit, and for-profit brands in the charitable, software, and financial sectors, amongst others, developing successful storytelling strategies. As a speaker, Mo has spent tens of thousands of hours coaching business professionals, nonprofits, post-secondary students, and campaign advocates in the art of professional speaking and communication, and has delivered sessions on topics ranging from marketing ethics, to digital storytelling strategy, to social media and e-philanthropy, to personal and professional branding.