Date: October 27, 2020
Time: 1:00 - 2:00pm ET

Albert Einstein said: “In the midst of every crisis, lies great opportunity.” COVID-19 has changed the way we live our lives and do our work, and there have been so many negative impacts of the pandemic. But we think there’s reason to be inspired, too, and we want to share that with you.

Join Rachel Hunnybun, Maeve Strathy, and Oliver Hibbs of Blakely + Alain McKinlay Tilgner from Ottawa Food Bank to discuss innovation during the pandemic, specifically as it relates to your donor experience and digital channels.

In this session you’ll learn:

  1. What Canadians have felt throughout the pandemic about charitable giving
  2. Why now is a great time to innovate – and why digital-first strategy is the best investment
  3. How the pandemic has changed people’s motivations and behaviours, and what to consider when developing your donor experience
  4. How Ottawa Food Bank has seen significant success in their integrated campaigning since the COVID-19 response began
  5. Where you need to start investing (depending on where your organization is at)

Oliver Hibbs

Director, Digital & Strategy Integration

Blakely Inc.

Oliver is a fundraising strategist with over 20 years of direct response fundraising experience at leading non-profits in Canada. He has proven success in growing programs, optimizing efficiency, and delivering net revenues. With over a decade of experience at Nature Conservancy of Canada, Oliver was responsible for bringing digital fundraising and marketing into the fold, a channel NCC relies on heavily today. Channel integration has been the key driver at NCC; in addition to building and growing the digital business, Oliver successfully managed direct mail, telemarketing, DRTV, and stewardship activities. Oliver is excited to bring his strong focus on analytics and sustainable modelling to Blakely’s clients’ digital programs.

Rachel Hunnybun

Fundraising Consultant


Rachel works with Canadian agency Blakely helping charities in North America build strategic donor journeys and best in class donor experience. She has worked at a senior level in Individual Giving at a number of charities in the UK, was a commissioner on the Commission for Donor Experience and often can be found speaking at National and International fundraising conferences.

Alain McKinlay Tilgner

Ottawa Food Bank

From an early age, Alain McKinlay Tilgner, CFRE, was told “IALAC” – I am lovable and capable. With that voice, Alain has tackled everything thrown her way. From many years as a woman in an infantry unit to sharing the joys of the outdoors with youth in both the Girl Guides of Canada and Scouts Canada, she has proven that optimism helps in the ups and downs of life. With over 25 years experience in non-profit organizations she has worked as a volunteer youth leader, trainer, volunteer manager, database administrator, writer and editor.  She now focusses on grant writing, direct mail and cross-channel messaging at the Ottawa Food Bank. Now it is her time to say ‘you are lovable and capable’ of helping others.

Maeve Strathy

Senior Fundraising Strategist

Blakely Inc.

Maeve Strathy is an enthusiastic and driven Senior Strategist at Blakely Inc. Every day, she works with her clients on meeting and exceeding their fundraising goals, through smart strategic thinking translated into action. She is also inspired by the team she leads, and is passionate about helping them deliver their best, while having the best time doing it.

Prior to Blakely, Maeve spent nearly a decade in educational fundraising, gaining experience primarily in telemarketing and one-on-one solicitation at the mid- and major gift level. In her previous role at Wilfrid Laurier University, Maeve grew the mid-level program by 70%. Outside of her day-to-day work, Maeve is committed to serving fundraisers and the non-profit sector through mentorship, volunteering, and speaking and presenting in Canada and internationally.