Cost: AFP Members - $550 + HST, Non-Members - $650 + HST (includes course manual)

This all-new virtual course offers a complete overview of the development function, featuring the most current information and techniques. The course will provide an overview of skills, techniques, and program components for individuals with 0 to 4 years of fundraising experience.

The AFP Fundamentals of Fundraising Course is composed of seven modules that have been designed by experienced fundraising professionals to meet the real-world needs and challenges nonprofit organizations face every day. This program includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable.

Weekly sessions on Tuesday evenings from 5:30 - 7:30pm ET.

Course Outline:

Module 1: Overview of Fundraising

Module 2: Developing an Integrated Fundraising Program

Module 3: Marketing for Ongoing Success

Module 4: Building & Sustaining Relationships

Module 5: Securing the Gift

Module 6: Volunteers – Partners in Fundraising

Module 7: Management & Accountability


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Questions? Member from another Chapter? Please contact Matthew Ford at

Elisa Williams Schroen, CFRE

FDC Foundation

After graduating from the Fundraising & Volunteer Management post-graduate program at Humber College in 2004, Elisa became part of the Leadership Giving team at the Princess Margaret Hospital Foundation, where she raised $2 million annually in small gifts towards cancer research. In 2008, Elisa obtained her CFRE designation. From 2008 - 2017, she has managed stewardship operations for the University of Toronto’s Faculty of Medicine, where she implemented the first comprehensive donor recognition program for the Faculty of Medicine.

In 2017 Elisa joined a small but mighty team at a private family foundation and now experiences philanthropy from the ‘other side’.

Jennifer Williams, CFRE

Director, Campaign and Development

Branksome Hall

Jennifer Williams is a seasoned fundraiser with more than a decade of experience in Education and Healthcare fundraising.  As the Director, Campaign and Development at Branksome Hall, Jen plays an integral role in all aspects of development and campaign planning.  Prior to her work with Branksome, Jen worked with the University of Toronto (Lawrence S. Bloomberg Faculty of Nursing and the Faculty of Medicine) and Toronto General and Western Hospital Foundation achieving major and planned gift targets.  A strong leader, collaborator and problem-solver, Jen provides insightful relationship management, helping to build a stronger philanthropic environment at .