Date: September 23, 2021
Time: 11:00 AM - 12:00 PM ET
Viewing Platform: Zoom (registrants will be sent login details closer to the date)
Cost: Members: $15.00+HST; Non-Members: $25.00+HST

More than ever before, this past year has accelerated the pace of digital innovation in every sector. The subscription economy, digital currencies and direct-to-consumer brands (BTC) have turned into mainstays of everyday life. So what are the trends you need to be aware of as we begin to see a light at the end of the pandemic tunnel? Join my session for some of the most important developments and trends in digital marketing & advertising, social media, search, multichannel and e-commerce that you need to know now, and that will supercharge your nonprofit's online fundraising initiatives for the 2021 holiday season, and beyond.

Taslim Somani

Director, Digital Strategy

Stephen Thomas Ltd

As Director, Digital Strategy, Taslim leads online initiatives for clients at Stephen Thomas Ltd. Taslim has over 20 years experience in Digital Marketing and Fundraising, including 7 years with ST working with a variety of nonprofit organizations including Médecins Sans Frontières, CUSO International, Kids Help Phone, St Johns Ambulance, Jane Goodall Foundation, Sick Kids Hospital Foundation, Food Banks Canada, Diabetes Canada and more. From online fundraising campaigns and digital advertising, to symbolic giving catalogues and multichannel campaigns that include email, outdoor, television, digital and direct mail channels, Taslim brings a rigorous strategic lens to digital marketing and fundraising initiatives, leading with business objectives to drive results for clients.

Taslim holds an MBA from the Schulich School of Business. She has written on fundraising and marketing for various publications, served on the CMA’s Digital Marketing Council, and is on the Board of Directors at Myseum of Toronto, Toronto's museum of history and culture.