Date: November 3, 2021
Time: 2:00 PM - 3:30 PM ET
Viewing Platform: Zoom (registrants will be sent login details closer to the date)
Cost: Members: $15.00+HST; Non-Members: $25.00+HST

In an unpredictable world, on thing we can rely on is data. Through the pandemic, Blakely turned its attention to continuing to bolster our connection and understanding of what donors need and want from charities. In a multi-pronged approach, we began talking to donors and non-donors about giving and connecting these attitudes to actions to see what has actually resulted from an engagement and giving perspective.

Join Kimberley and Rachel as they share Blakely’s latest research wave and make the connection to giving as we move forward into 2022. Using a combination of data from donor affinity surveys across a spectrum of charitable organizations, survey data gathered through our Donor Attitudes surveys, real charity examples of outcomes and the deep benchmarking analysis we do in the sector, we will be sharing a unique understanding and more importantly, the application of what donors want, what they need to do more and how you can build strategy that translates into action.

No more dusty reports, confusing metrics or analysis paralysis – join us for your shortcut to raise more in a smart, strategic way.

Kimberley Blease

Executive Vice President

Blakely Inc.

When it comes to building high-value donor relationships, Kimberley’s energy, enthusiasm and thought leadership is unparalleled. With over 35 years of experience in both the corporate and not-for-profit sectors, Kimberley is a fundraiser and marketer who believes in building high value donor programs from the ground up. She helps not for profit organizations raise the bar on the experience their donors receive and inspiring donors to do more in the process in order to raise more money. She believes in the incredible power of legacy marketing to build real relationships with donors. In her role as EVP at Blakely, Kimberley leads the consultancy business, bringing vision and proven strategy to clients biggest challenges.

Rachel Hunnybun, MInstF

Fundraising Consultant


Rachel is a fundraising professional with over a decade of experience specialising in individual giving and supporter experience. She has worked at a variety of charities in the UK covering international development, medical causes and hospital charities. She is currently working well as a consultant strategist with US, Canadian and European charities on projects that raise income from individuals, improve supporter experience and donor retention. She was a commissioner for the Commission on Donor Experience in the UK, is an active regional committee member of IOF and is a regular speaker at conferences in the UK, Europe and North America on the subjects of supporter experience and implementing change