Thursday evenings
Thursday, March 21 - Thursday, May 9, 2019

5:30PM - 8:30PM

Lawrence S. Bloomberg Faculty of Nursing, University of Toronto
155 College Street, Room 124 A&B
Toronto, ON, M5T 1P8 (MAP)

AFP Members: $450 +HST
Non-Members: $550 +HST

The AFP Fundamentals of Fundraising Course is composed of seven modules that have been designed by experienced fundraising professionals to meet the real-world needs and challenges nonprofit organizations face every day. This program includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable. This intensive program offers a complete overview of the development function, featuring the most current information and techniques. The course will provide an overview of skills, techniques, and program components for individuals with 0 to 4 years of fundraising experience.

  • Module 1 (Overview of Fundraising)
  • Module 2 (Developing an Integrated Fundraising Program)
  • Module 3 (Marketing for Ongoing Success)
  • Module 4 (Building & Sustaining Relationships)
  • Module 5 (Securing the Gift)
  • Module 6 (Volunteers - Partners in Fundraising)
  • Module 7 (Management & Accountability)
  • Week 8 - Wrap-up, discussion, Q & A

The full program qualifies for 16 points towards CFRE education requirements.

Jennifer L. Williams, CFRE, PHR, DMT


The J.L. Solution

Jennifer Williams is a seasoned fundraiser with more than a decade of experience in Education and Healthcare fundraising.  As the Director, Campaign and Development at Branksome Hall, Jen plays an integral role in all aspects of development and campaign planning.  Prior to her work with Branksome, Jen worked with the University of Toronto (Lawrence S. Bloomberg Faculty of Nursing and the Faculty of Medicine) and Toronto General and Western Hospital Foundation achieving major and planned gift targets.  A strong leader, collaborator and problem-solver, Jen provides insightful relationship management, helping to build a stronger philanthropic environment at .