Session Description

How can you as a fundraiser make meaningful changes to show your donors the love that they deserve when you are already feeling maxed out? Or when you’re not sure what to do next? Or when resources are feeling low? Or when you face resistance at every corner?

Tiny Tweaks!

True change doesn’t happen in a flash. It’s a series of small changes or ‘tweaks’ that, when done well, over time lead to becoming better, bigger and stronger. You don’t have to always rebuild the machine – sometimes you just need to change a few bolts. Your donors deserve it and will thank you for it…and it doesn’t have to be overwhelming!

In this session, we’ll explore the practice of gradually and steadily creating a better donor experience through making Tiny Tweaks rather than always looking for sweeping changes.

Learning Outcomes:

  • Explore the concept of Tiny Tweaks and how they can lead to a better donor experience.

  • Understand why small changes are often more powerful than larger ones.

  • Review a framework to help discover the tweaks you can make and how to implement them and measure their success.

  • Learn a few specific tweaks that you can go ahead and try with your donors right away!

Rickesh Lakhani, MBA, CFRE

Executive Director

Future Possibilities for Kids

Rickesh passionately believes that every donor, supporter and volunteer deserves to feel excellent about their interactions with a cause, and that the duty of a fundraiser is to bring passion towards enhancing the donor experience every day. He champions and encourages others to create a unique, fun, personalized, and meaningful experience for their stakeholders to drive engagement to new heights. 

Rickesh is the Executive Director at Future Possibilities for Kids, where they provide high-impact leadership and life skills development programs for children and youth from underserved communities. Prior to this, Rickesh was the Director, Campaign at United Way York Region, leading an $8M annual fundraising campaign. He serves as VP Governance on the Board of Directors for AFP Greater Toronto. He is a strong advocate for volunteerism and has contributed hundreds of volunteer hours to a variety of initiatives.