The Technophobic’s Guide to the Digital Fundraising Galaxy!
Tanya Phillipps
Tanya is deeply passionate about creating community. She has advocated for youth empowerment as a fundraising professional since 1998. She is a dynamic, collaborative change-maker with more than 20 years of national and global experience philanthropy and business development. She has worked extensively in the sports and non-profit sectors with MLSE’s Toronto Raptors Foundation, Canada Basketball, and is currently the Senior Manager, Strategic Partnerships & Engagement at Right To Play.
Tanya is an avid volunteer, serving on two boards: Inclusion & Diversity Chair for WISE Toronto (Women in Sports & Events) and PR Director of Jamaal Magloire Foundation. She is also a co-founder of The Canadian Black Standard, dedicated to eliminating barriers for Canadian Black womxn in marketing. In 2020 she spearheaded Canada’s DEI & Anti-Racism committee. A first generation Canadian, she believes in the power of building strong connections to create an equitable society for youth to thrive.
In 2020, my fundraising career as an events and sponsorship manager was forever changed. In fact my role was literally on the chopping block, since the traditional live events industry came to a screeching halt. I had two choices, adapt and go all in on digital fundraising or become extinct. This session is a guide for all technophobes to not only embrace technology, but to succeed in the new digital fundraising galaxy. Inspired by Douglas Adam’s ‘The Hitchhikers Guide To The Galaxy’ this session will take the audience through a step-by-step guide to set your organization up for success in this new digital world order. No longer will a ‘donate button’ or charity page suffice to attract the sophisticated 21st century donor, whether individual, major gift or corporate partner.
Learning Outcomes:
1. Embracing change and technology – so many options
2. Create a team for success (small crew of subject matter experts)
3. Think DX – donor experience
4. Innovation is your critical success factor