1. IT’S LOUD OUT THERE: CUTTING THROUGH THE NOISE (LITERALLY) WITH PODCASTING
Mo Waja, Blakely

DESCRIPTION:
Podcasting isn’t new. There are over 700,000 podcasts out there, to a weekly audience of over 100 million in the U.S. alone — and, since the advent of the global pandemic, listenership is up. Yet podcasting as a tool for fundraisers is still very early in its adoption track, vastly underutilized, and has huge untapped potential. This is a gap — especially now, with COVID-19’s disruption of traditional channels having accelerated the trend in digital giving and, with it, fundraising over digital channels. Through podcasting, you can quickly and effectively get your message out to thousands (if not more) like-minded listeners, build brand awareness through related content (listeners tune in to 7 shows per week on average), and even steward donors. That said, launching a podcast can be daunting. There is a lot of noise out there, and digital channels just got louder, the question is: how can you cut through?

Join Mo Waja, Host and producer of 15 Minute Fundraising, the Let’s Talk Show podcast, Toronto Story Archive, and Fundraising Strategist & Digital Integration Specialist at Blakely, to find out.

3 LEARNING OUTCOMES:

1. How to effectively build podcasting into your integrated fundraising strategy
2. How to develop a strong podcast brand and differentiate yourself in-market
3. What (equipment/setup) you need to get started

2. ARE DIGITAL PROSPECTS REALLY WORTH IT?
Whitney Brown, Public Outreach & Kevin Brezina, CAMH

DESCRIPTION:
As fundraisers, we think digital prospects are absolutely worth investing in. This has never been more true than during the COVID-19 pandemic: because of social distancing, city-wide lockdowns and remote working, supporters are more open to finding ways in which they can meaningfully engage with issues and organizations online.

To make our case, this session will guide you step-by-step through the acquisition, cultivation, conversion and stewardship phases of CAMH’s national digital advocacy campaigns. We’ll give you a behind-the-scenes look at the design, tests — yes, even the mistakes — and optimizations we made to build an ROI-friendly digital campaign geared specifically for monthly donors.

We’ll also share our secret sauce: a robust digital donor journey that onboards new prospects, deepens their commitment to your organization, offers them meaningful opportunities for feedback — and then keeps the conversation going long after a donation is secured.

At the end of this session, you’ll walk away with tips, tricks and recommendations for your own digital donor campaign — including how to spot new opportunities to engage digital donor prospects and how to design channel-specific digital communications that keep new donors engaged.

Learning outcomes
→ Understand how to maximize the short and long-term value of a digital prospect — and how you can factor it into your next fundraising campaign’s ROI calculations.
→ Familiarize yourself with the various multi-channel approaches you can leverage to acquire, engage and convert a digital prospect into a monthly donor.
→ Learn about key tests and optimizations you should include in your own digital donor campaigns to increase the likelihood that digital prospects will become donors.
→ Explore how you can leverage other organizational activities — including your communications budget and new brand campaigns — to acquire digital donors.

3. BUILDING YOUR DIGITAL LEGACY FACTORY: HOW TO USE ONLINE TOOLS TO IDENTIFY AND CULTIVATE LEGACY PROSPECTS
Charlotte Field, Goodworks

DESCRIPTION:
The legacy journey from prospect to donor is like Willy Wonka’s Wonkavator: It doesn’t just go up and down, it goes sideways, and slantways, and longways, and backways… you get the picture. At Good Works, we call this the Legacy Factory. And we’ll help you build your own, based on 20+ years of experience and guided by real-life examples. Grounded in an autobiographical approach, we’ll explore the tools at the forefront of legacy marketing in pandemic: your website, email, ads, and video. We’ll share what makes a great legacy video, how to map a digital donor journey, and the findings from our ground-breaking legacy web research (including the three key things your legacy webpage is probably missing!). You’ll gain a deep understanding of why multi-channel legacy strategy is more vital to your organization than ever in a COVID context – and how to implement this approach at your organization.

4. HOW TO USE VIDEO TO BUILD POWERFUL RELATIONSHIPS WITH YOUR TOP DONORS
Emma Lewzey, Blue Sky Philanthropy

DESCRIPTION:
Fundraising has changed. Many of our tried and true tactics are off the table right now, and chances are, we’ll be working with donors remotely for the foreseeable future – we need to get creative, and use ALL the channels that are available to us to build meaningful relationships with our donors.

Despite our pivot to all things virtual, video remains one of most underused tools in fundraising. Small shop or large, you can use video to connect with your donors to build trust, communicate impact, and stand out in their crowded inbox. In this session we’ll be diving deep into the how-to of video, and you’ll learn practical tools, tips and tactics you can implement immediately, even if you have little to no budget.

Learning Outcomes:
• Understand why video is so effective at building powerful relationships with donors
• Learn the big mistakes many fundraisers are making with video – and what to do instead
• Discover the top trends in video – beyond the virtual meeting! – and how to use them to connect with your donor audiences

5. AUTHENTIC LEADERSHIP FOR FUNDRAISING LEADERS
Mikhael Bornsten, Director, Fundraising at Canadian Hearing Services

DESCRIPTION:
The research is clear, authentic leaders are effective leaders. But, what is authentic leadership? Why is it so important for non-profit leaders? And, how do you become a more authentic leader? In this interactive Worksop you will learn the answers to all these questions, and more!
You will participate in a series of exercises and presentations that will drive your development as an authentic leader. You will complete an assessment that will identify your strengths, and where you can grow, as an authentic leader. You will learn practical exercises that will help you develop and internalize the four components of authentic leadership. Finally, you will leave the workshop with a practical, personalized action plan that will help to continue to grow as an authentic leader.

Participants in this seminar will learn:
Why authentic leadership is so important for fundraising leaders
The four components of authentic leadership
Their strengths, and their opportunities to grow, as an authentic leader
Practical exercises to develop and grow as an authentic leader
What are some of the common pitfalls of authentic leadership, and how to avoid them

6. THE DIGITAL TRANSFORMATION: BETTING ON TOMORROW
Ted Garrard, SickKids Foundation & Greg Hagin, CCS Fundraising

DESCRIPTION:
Sparked by mobile giving and accelerated by a global pandemic, the future of philanthropy is the next digital transformation. Betting on tomorrow, the most successful and resilient nonprofits will focus on sophisticated giving platforms, dynamic marketing campaigns and a strong social media presence. Join Ted Garrard, CEO of SickKids Foundation and Greg Hagin, Principal & Managing Director of CCS Fundraising, for a high-level discussion around survival, relevance and authenticity as nonprofits become the digital organizations of the future.

Learning Outcomes:
1. Robust conversation surrounding the digital transformation of today’s philanthropic landscape
2. Exploration of the latest trends in digital philanthropy
3. Examination of best-in-class examples and results

7. HOLOGRAMS WILL KILL THE MAJOR GIFTS STAR
Ulana Bochnewicz, SickKids Foundation & Katie Graham, SickKids Foundation

DESCRIPTION:
Over the last year, we have all been relying on digital outreach to our Major Gift donors. This discussion, presented by two long-time Major Gift fundraisers, will illuminate how to remain committed to the personal relationships that donors need and want to be fully engaged with their charities of choice, while using digital strategies to enhance the relationship.

8. VIRTUAL TABLES, TIME ZONES, and ELTON JOHN, OH MY!
Stacy Kelly, The 519

DESCRIPTION:
After hosting a beloved in-person annual gala in Toronto for 15 years, The 519 went on an creative journey in 2020 to produce a virtual gala that was seen around the world. The event smashed both attendance and revenue records. The 519’s Stacy Kelly will use their experience as a case study to present a practical, and hopefully inspiring, roadmap to launching a virtual gala for your charity. Topics will include tips and lessons learned about your team, your audience, your model, your revenue sources, your program, your sponsors, your technology, your marketing, and more.