Posted On: 2021-01-27
Closing On: 2021-02-23
Location: Toronto, ON
Employment Type: Full-Time
WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?
As Canada’s largest national health charity, we fund the most promising cancer research, champion cancer prevention efforts and deliver programs and services that benefit Canadians affected by cancer. Join us and you can work with passionate and committed individuals from coast to coast who are working towards a world where no Canadian fears cancer.
Reporting to the Chief Executive Officer, as a member of the pan-Canadian Executive Leadership Team (ELT) responsible for overall management of CCS, the Executive Vice President, Communications, Brand and Digital Engagement is accountable for the strategic leadership and operational direction of the Communications, Digital and Brand Engagement portfolios. This role leads the development and alignment of our nationwide, integrated strategies for external and internal communications, creative services and digital marketing solutions. Leading a team of approximately 70 staff and with an annual budget of approximately $7 million, the successful candidate will champion the CCS brand, promoting the organization and advancing CCS’ mission to continuously increase our positive impact on those we serve in partnership with donors and volunteers. This is an exciting opportunity to lead and support CCS’ newly launched 2021-2024 strategic framework built to unite and inspire all Canadians to take control of cancer.
This role can be based anywhere in Canada.
WHAT YOU’LL BE DOING:
- Collaborates with leadership to execute the organization’s strategic plan and build annual operating plans and budgets to achieve the established objectives.
- Acts and contributes as core member of the national executive leadership team, responsible for overall management of CCS.
- Identifies, assesses and informs the CEO, of internal and external issues, risks and opportunities which may affect the Society’s mission, branding, fundraising and community engagement, and recommends mitigating strategies as required.
- Assesses situations to determine the importance, urgency and risks, and makes clear decisions which are timely and in the best interests of the organization.
- Champions change, pivoting as required, to protect and advance CCS as a high profile best in class charity with a high degree of relevance and public support.
- Leads strategic planning and operational direction for all internal and external communications plans, including corporate, mission and fundraising, public and media relations as well as all issues and crisis management.
- Develops a robust nationwide communications strategy that aligns CCS as Canada’s cancer authority with our rallying cry for all Canadians to come together as a “Force-for-Life” in the face of cancer.
- Provides thought leadership for all internal and external communications including public and media relations, advocacy and government relations and the effective resolution of any issues impacting the organization.
- Seeks opportunities to continually raise the profile of CCS in the media to ensure a high level of public awareness and engagement with CCS’ issues.
- Coaches and develops CCS spokespeople who can have influence in public discourse about cancer and who are compelling representatives for the organization.
- Oversees the development of key message frameworks in English and French as required.
- Facilitates a highly engaged workforce through internal communications initiatives.
- Works with the Board of Directors as needed, including at Board Communication Committee meetings.
Digital Marketing and Solutions
- Leads the development and implementation of a nationwide digital strategy that leverages emerging trends while aligning with CCS’s strategic priorities, values and mission.
- Oversees the design, development and delivery of progressive, user centric digital marketing solutions that get results.
- Fosters a digitally savvy culture that allows CCS to better integrate and jointly deliver business results to lead within our sector.
- Grows online revenue using data-driven results and insights to support strategic business decisions, provide best-in-class marketing solutions and secure online user experiences.
- Provides thought leadership to drive digital transformation within the organization and with external partners.
- Builds and supports highly engaged social media communities, and communities of interest, around CCS fundraising and mission activities.
- Develops a clear brand architecture including a unique identity and consistent voice for CCS, supporting big-picture, integrated priorities and reflecting the interests of CCS’ varied stakeholders.
- Leads robust strategies in partnership with selected agency partners to promote CCS as a credible, relevant and differentiated brand.
- Oversees CCS’ research agency of choice to measure, support and grow select brand health KPIs.
- Educates and engages other CCS senior leaders to ensure a unified brand approach which appeals to stakeholders and ensures CCS’ long-term success.
- Oversees creative services and guidelines for integration of brand identity and voice across all functional areas.
Human Resources Planning and Management
- Oversees and coaches a high performing team, ensuring proactive engagement and alignment between all lines of CCS business within the frame of available resources.
- Supports the implementation of corporate human resources initiatives to ensure fairness and harmonization of policies and practices.
- Recruits, engages and retains qualified employees to meet business priorities.
- Promotes a culture of high performance and continuous improvement that values learning, collaboration and a commitment to quality.
- Establishes and monitors staff performance and development goals. Mentors and develops staff using a supportive and collaborative approach.
- Provides a strong day-to-day leadership presence.
Health & Safety
- Ensures that the team works in compliance with the provisions of all Provincial Occupational Health & Safety Act’s and with CCS Health & Safety Policies.
- Provides a safe and healthy work environment for team members and relevant stakeholders.
Qualifications, Skills and Experience
- Bachelor’s Degree, plus at least 15 years of progressive experience, or an equivalent combination of education, training and experience as a communications, marketing, public relations, digital engagement or external relations leader in the not-for-profit sector.
- Results driven, equipped with financial acumen, a respect for fiduciary responsibility and an understanding of how budgets impact strategy and sustainable operations.
- A resourceful and strategic mindset with demonstrated experience in building new business opportunities, and in creating and delivering transformational customer/donor communications, engagement and digital strategies.
- A track record of success within a complex matrix organization with proven team leadership, cross-functional collaboration and influence abilities.
- An individual who operates at both a strategic and operational level, identifying critical priorities and providing advice and counsel to the CEO, Executive Leadership Team and Board of Directors.
- Highly adept at change management and working within ambiguity.
- Interpersonally savvy with the ability to develop and maintain credible, positive and productive relationships with a wide range of stakeholders.
- A highly persuasive and compelling communicator with strong presentation skills who is comfortable in any setting and can adjust their communication style to fit the setting.
- Courageous, resilient, highly adaptable, with ability to maintain calm under pressure and navigate ambiguity in a constructive manner.
- Analytical but quick to process, high degree of emotional intelligence, and open-minded.
- Able to navigate complex issues and solve problems by considering relevant perspectives and possible solutions from all perspectives.
- Familiar with the cancer charity sector and passionate about the mission of CCS.
- French communication skills are a strong asset; preference will be given to a bilingual candidate.
WORKING CONDITIONS: With the flexibility to work remotely and in person (when possible), the EVP Communications and Digital Engagement has the autonomy and authority to set expectations and timelines for themself and others within their portfolio of responsibility.
This role has high demands and responsibility based on the size and complexity of the portfolio, including making decisions that impact the broader organization and may require working outside of normal working hours to be available to provide counsel to the CEO and other members of the executive leadership team. Occasional travel across Canada may be required.
WHAT YOU CAN EXPECT FROM US: CCS offers meaningful opportunities to help make a difference in the lives of Canadians with cancer and their caregivers. We are committed to fostering a culture that is inspiring, supportive and exemplifies our core values: CARING COURAGE INTEGRITY PROGRESSIVE
In return for your skills and dedication, we offer an attractive compensation package that encompasses a competitive salary, excellent benefits and the opportunity to have a rewarding employment experience where your contributions can make a true difference every day.
HOW TO APPLY: Qualified candidates are invited to submit their resume, cover letter and salary expectations by February 16, 2021 to cancer.ca.
CCS is committed to employment equity and encourages applications from all qualified candidates. CCS will make available reasonable accommodations for people with disabilities upon request. While we thank all candidates for their interest, only those selected for an interview will be contacted.
Please note that in keeping with the mandate of CCS to model and promote healthy lifestyles, employees are not permitted to smoke in or about CCS premises or while carrying out CCS business.