Posted On: 2021-06-07
Closing On: 2021-06-25
Location: Toronto, ON
Employment Type: Full-Time
Level: Intermediate

Job Description

Development Officer, Annual Giving

The Walrus provokes new thinking and sparks conversation on matters vital to Canadians. As a registered charity, we publish independent fact-based journalism and produce national ideas-focused events. The Walrus and its strong community of supporters are invested in the idea that a healthy society relies on informed citizens.

The Walrus values collaboration, trust, and excellence, and is committed to the personal and professional development of its staff. Having embarked on a new strategic plan that emphasizes reach, relationship, and revenue, we are building our philanthropy team to increase philanthropic revenue to support our core journalism while strengthening donor and stakeholder relationships.

The Walrus is seeking a full-time development officer, annual giving to lead the growth and retention of our annual-giving base, building a strong and engaged community of supporters. This individual will assume the operational responsibility for a range of annual campaigns, including direct mail, email, phone acquisition and renewal, and monthly giving. They will work closely with colleagues in finance, audience engagement, and digital and print circulation to strategize, track, and report on annual campaigns; maximize acquisition; and maintain annual-giving best practices. They will also play a key role in planning and organizing fundraising activities and events, such as our annual fundraising gala.


Working with the director of development and in collaboration with team members in philanthropy and across other departments, the development officer, annual giving will have a high comfort level with data management and analysis, ideally with prior experience using Salesforce. They will have a commitment to excellence in the relationship management of our annual donor base. The successful candidate will understand and support the unique role of The Walrus as one of Canada’s few independent nonprofit media organizations with an educational mandate, and they will have a desire to work at a national organization that plays a key role in Canada’s arts-and-culture sector.



  • Manage multichannel annual-giving campaigns with the goal of acquiring, renewing, retaining, and elevating donors $1–$999
  • Plan and implement the overall engagement cycle for annual donors; analyze and manipulate data for mass solicitation by mail and email
  • Develop and implement strategies for the retention and acquisition of monthly donors
  • Analyze and report on campaign data and ensure the consistency of messaging across fundraising platforms and social media; collaborate with the audience, digital, and events teams to identify, employ, and increase giving opportunities across all platforms, using project-management software (Trello, Smartsheet) to collaborate on and track activities
  • In collaboration with staff and consultants, play a central role in the development of compelling written copy and design, key messaging, and creative assets for annual giving campaigns
  • Lead the strategy and implementation of stewardship initiatives for annual donors
  • Recommend donors to elevate from annual giving to mid- or major-gift level; work closely with the donor relations officer to ensure seamless relationship management across portfolios
  • Upload data sets into Salesforce with meticulous attention to the integrity of data entry and reporting processes for the annual giving portfolio
  • Serve as the donor-relations liaison for donor inquiries and requests via donation platforms (Canada Helps and Darwin)
  • Recommend best practices and improvements for data entry, troubleshooting, analysis, and reporting via Salesforce
  • Work closely with the finance and administration team and external vendors to ensure the timeliness of annual donor acknowledgments; generate and track tax receipts as required
  • Play a central role in the planning and execution of fundraising and stewardship events, including the annual fundraising gala, with a focus on managing the budget, invite list, vendors, and fundraising auction
  • Contribute to grant writing, report writing, and other donor engagement initiatives as required


Qualifications and Attributes:

  • A university or college degree or equivalent work experience
  • Experience in fundraising via direct mail and/or direct marketing; a strong interest in the power and potential of fundraising from a sizable, national audience base
  • Three years or more of experience in a comparable role; knowledge of and interest in marketing and annual-giving best practices
  • Data-driven mindset; high comfort level with tech stacks and CRM databases (experience with Salesforce preferred)
  • Excellent oral and written communication skills; prior experience writing compelling fundraising copy
  • Excellent organizational, project-management, and customer-service skills; strong attention to detail
  • Strong interest in arts and culture and/or journalism and the Canadian media landscape; awareness of the role of The Walrus in the nonprofit sector
  • “Can-do” mindset; desire to advance Canada’s conversation by supporting philanthropy at The Walrus
  • Ability to both work independently and participate collaboratively in a small, lean team environment



The compensation package includes a competitive base salary and a full benefits package consisting of medical, dental, vision, prescription, and paid vacation, as well as global days off and half-day summer Fridays.

Salary Range: $55,000 to $60,000

Please consider joining our team if you have a commitment to a career in fundraising and are interested in elevating our work to produce exceptional journalism. To apply, please send your resumé and cover letter, with “Annual Giving Officer” in the subject line, to by 5 p.m. ET on Friday, June 25, 2021. A writing assignment will be required, and applicants are welcome to share their portfolio.

The Walrus supports diversity and inclusion in our work. We value employment equity and strongly encourage applications from Indigenous, Black, and other racialized people; people with disabilities; people of all genders; and LGBTQ2+ people.

We continue to follow the guidelines of local public health authorities concerning the safe reopening of office spaces. The role is based in Toronto, and we are committed to honouring individuals’ desires to work remotely.

If you require any accommodation in the recruitment process, please let us know by email at