Job Board
Make-A-Wish Canada

Direct Mail Manager

Posted On: January 10, 2022
Closing On: January 24, 2022

Location: Toronto, Ontario
Employment Type: fulltime
Level: management
Salary Range: $58,000-$75,000


Make-A-Wish® creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child’s wish to life, because a wish is an integral part of a child’s treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world’s leading children’s wish-granting organization. We serve children in every community in Canada, and in more than 50 countries worldwide.

Since 1983, Make-A-Wish Canada has granted over 36,000 wishes across the country, over 1,000 last year alone. For more information about Make-A-Wish Canada, visit

Join our team as a:

Direct Mail Manager

Greater Toronto Area (Temporarily working remotely during COVID-19 Pandemic)

Full Time/Regular

Reference #: MAW066


Reporting to the Director of Direct Response & Digital Marketing, the Direct Mail Manager is a key member of a high-performing team, responsible for overseeing the direct mail program. The successful candidate will develop and implement cost-effective direct mail campaigns that will acquire and retain donors to maximize channel revenue.


  • Works closely with the Director, Direct Response & Digital Marketing, in the development and implementation of yearly department plans and long-term business plans, with an objective to grow and diversify revenue for the mass market segment and for the broader organization.
  • Develops and implements innovative and data driven direct mail strategies and campaigns to maximize revenue and grow the donor base.
  • Responsible for the development and optimization of the direct mail segmentation and contact strategy.
  • Collaborates with colleagues across the organization to support campaign planning and implementation, ensuring content is inspiring and compelling, resulting in the achievement of financial targets.
  • Conducts thorough reviews and analyses of direct mail campaigns, tests and program results, identifying key insights and making data-driven recommendations for campaign improvements and future program initiatives.
  • Oversees agencies to support campaign initiatives.
  • Leads a high-performance team by providing coaching, recognition, and development opportunities.
  • Monitors external markets and continually assesses industry best practices and emerging trends.
  • Work in compliance with the Occupational Health and Safety Act and its regulations.
  • Other duties as assigned.


  • Related post-secondary education, preferably in marketing or equivalent combination of education, training, and related experience.
  • A minimum of 5 years’ progressive experience in fundraising, with a strategic focus or combination of Direct Response or Direct Mail, preferably in the not-for-profit sector.
  • Exceptional track record in conceptualizing and implementing innovative direct mail strategies and campaigns with a deep understanding of creative development, direct response content development, print production and data segmentation.
  • Data driven, with superior analytical skills, and demonstrated ability to leverage data to drive campaign insights and make recommendations for ongoing program optimization.
  • Experience overseeing external agencies and vendors in the implementation of direct mail initiatives.
  • Exceptional organizational and project management skills with a demonstrated ability to multi-task in a fast-paced environment and use sound judgement to troubleshoot and problem solve independently.
  • Highly collaborative team player with excellent organizational, time management, communication, problem solving, negotiation and analytical skills.
  • Strong working knowledge of CRM environments – Salesforce is an asset.
  • Advance level of proficiency in MS Office.
  • Bilingual French/English is an asset.


  • Office environment with occasional requirements to work outside of regular office hours.
  • Occasional day/overnight travel.


  • Works under pressure of tight deadlines, with high volume workload, and with multiple demands, changing priorities.
  • Demonstrates emotional resiliency to be able to develop key stakeholder relations.
  • Ability to work independently and exercise sound judgement.

A Criminal Background Check is required


Make-A-Wish® Canada offers meaningful opportunities to make an impact.  We are committed to fostering a culture that aims to change lives, foster compassion and better humanity.

In return for your contributions, we offer an attractive compensation package that encompasses a competitive salary, excellent benefits and the opportunity to have a rewarding employment experience where your contributions can make a true difference every day.


If your skills, experience and qualifications are aligned with the requirements of this role, we encourage you to apply now. Please click the following link to apply, application deadline is January 24, 2022.

We thank all applicants for their interest and advise that only those selected for an interview will be contacted. No phone calls, please.

Interested in other career opportunities with Make-A-Wish® Canada? Please visit our careers page to see all current career opportunities.

Make-A-Wish® Canada provides equal opportunity in employment and encourages applications from all qualified persons. Accommodations are available on request for candidates taking part in all aspects of the selection process.

All new Make-A-Wish® Canada employees must be fully vaccinated for COVID-19 at least 14 days prior to their first day of work, subject to relevant accommodations or exemptions.


For more information on how you can support Make-A-Wish® Canada or get involved please visit our website at