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Fred Victor

Director, Communications and Marketing

Posted On: January 10, 2023
Closing On: February 10, 2023

Location: 402 -800 Bay Street, Toronto, ON M5S 3A9
Employment Type: fulltime
Level: management
Salary Range: approximately $110,000

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Fred Victor Centre acknowledges this land, known as Tkaronto, and honours the stewardship, past,
present and future of the Wendat, the Chippewa, the Haudenosaunee, the Anishinaabe, and most
recently, the Mississaugas of the Credit First Nation. Tkaronto is part of the Dish With One Spoon Territory.

Fred Victor Centre is a social service charitable organization committed to improving the health, income,
and housing stability of individuals experiencing poverty, homelessness, and mental health and substance
use struggles in Toronto. Serving more than 3,000 people each day across 20 sites throughout the City
and having served countless individuals over its 125-year history, Fred Victor ensures that the people
interacting with the organization are treated with respect and unconditional positive regard. Going a layer
deeper, the organization is committed to creating healthy and thriving communities where every person
has a home and access to opportunity.

Equipped with a Strategic Plan to meet the demands of Toronto’s and Canada’s houselessness and
poverty crisis that have been amplified by the COVID-19 pandemic, Fred Victor is poised to expand the
reach of its services. It is within this context that Fred Victor invites applications for the role of Director,
Communications and Marketing – a position that will play an integral role in honing the power of
storytelling to capture the human spirit and resilience of the Fred Victor community.

Reporting to the VP, Philanthropy and Communications, the successful candidate will lead the
development and execution of the Communications and Marketing Plan to engage staff and increase
public awareness of Fred Victor and its work to end homelessness. Working alongside the CEO’s office
and senior leadership team, the incumbent manages a range of activities and portfolios, including
overseeing the creation and delivery of an internal communications plan that informs, celebrates, and
engages staff; leading and supporting a team of marketing, communications, and brand specialists;
overseeing the development of creative briefs, request for proposals, and campaign creatives; identifying
and pursuing media opportunities to communicate the organization’s mission and values; and applying an
equity lens to the development of protocols and guidelines around the collection and distribution of
stories/images at Fred Victor. The successful candidate is a self-starter capable of mobilizing resources
and navigating networks to bring to life communication and marketing initiatives that move the heart and

The individual most likely to realize success in the role brings several years of experience in
communications and media relations in the not-for-profit sector space, ideally garnered within an
organization rooted in social advocacy. The Director, Communications and Marketing possesses strong
leadership and effectiveness in strategic planning as well as offering sound council to senior leadership in
areas of fundraising, human resources, and external relations. They are a strong verbal and written
communicator who is well versed in championing an organization by developing, engaging, and creating
content on different mediums (online, print, multimedia, etc.). They are a keen collaborator capable of
bringing a socio-politically informed, anti-oppressive lens to their engagement with tenants, staff,
volunteers, public officials, and donors to promote dialogue on how best to advance the needs of the
Fred Victor community. The person most likely to realize success in the role brings administrative
experience in budgetary and human resources management. They will hold a degree or diploma,
preferably in a discipline related to the portfolio (e.g., communications, marketing, etc.).

Fred Victor strives to foster a workplace that reflects the diversity of the community that it serves and
welcomes applications from all qualified candidates. To ensure an applicant list that has greater
representation from Black, Indigenous, and People of Colour, thereby reflecting Canada’s diverse
population, Fred Victor is partnering with BIPOC Executive Search. All interested applicants are
encouraged to apply; although Canadian citizens and permanent residents will be given priority.
Interested applicants can send their resume to Shirley Ley by e-mailing

Fred Victor is also committed to developing an inclusive, barrier-free selection process and work
environment. If contacted, please advise Shirley Ley at the e-mail address above if you require any
accommodation measures to ensure you will be interviewed in a fair and equitable manner. Information
received relating to accommodation requests will be treated with confidentiality.

All candidates offered a position with Fred Victor from September 30th, 2021, onward must be fully
vaccinated and provide proof of their vaccination as a condition of employment. Fred Victor will comply
with its Human Rights obligations and accommodate employees who are legally entitled to

A Police Record Check is required by the final candidate prior to hiring.

The salary for the role of Director, Communications and Marketing will be around $110,000, depending on
skills and experience, plus 4-weeks vacation, a comprehensive dental and extend health plan with
premiums 100% paid by the employer, unlimited access to employee and family assistance plan, and a
6.5% RRSP contribution on your behalf after 6-months of full-time employment. Hybrid work
arrangements will be available for this position. We thank everyone for their expression of interest—and
are truly appreciative of the time individuals put into applying—but with the limitations of time only those
selected for an interview will be contacted