Job Board
Children Believe

Director, Digital & Community Engagement

Posted On: December 17, 2021
Closing On: January 17, 2022

Location: Markham, ON
Employment Type: fulltime
Level: management
Salary Range: 100,000 - 112,000

Careers that empower young dreamers

When you make a decision to work with Children Believe you’re not just doing something great for your career, you’re helping empower children around the world to access education, pursue their dreams and be a voice for change. We know there are lots of career options for talented, top performers like you, but not many offer the opportunity to help children live and dream fearlessly. Children Believe is currently recruiting for the following position:

Director, Digital & Community Engagement

Reporting to the Chief Marketing & Development Officer, the Director leads the strategic planning and implementation of supporter growth and acquisition using direct response channels including face-to-face marketing and digital engagement. Is responsible for attracting new supporters and raising financial resources from them. Gives direction to all aspects of digital marketing and oversees the organization’s digital presence. Oversee creative development and implementation of Children Believe fundraising appeals to new donors and audiences. Plans and runs annual branding campaigns to drive brand awareness together with Director, Strategic Communications and Director, Donor Engagement.

This role includes, but not limited to:

  • Increase revenue and grow net contribution in support of social impact growth through the acquisition and retention of monthly and single gift donors.
  • Develops, leads and implements CB’s Digital Strategy – including Social Media Strategy.
  • Leads the internal D&CE marketing staff; coaches, develops and counsels staff, to identify and resolve problems, optimize employee morale, motivate staff and ensure effective strategies and activities are carried out.
  • Responsible for the management of external vendor and agency relationships and contracts within the realm of the position (Digital, Advertising and Brand agencies); selects and negotiates contracts and manages relationships including providing adequate resources, producing detailed project outlines and performance monitoring.
  • Leads the development and implementation of the annual mass market acquisition and supporter growth plan.
  • Identifies issues or variances from income/expense plans, and takes corrective actions.
  • Develops/enhances and manages a diverse range of donor acquisition programs and campaigns.
  • Leads in the delivery of the organization’s consistent brand message, style and experience across all mass fundraising channels; ensures compliance to brand and corporate identity guidelines for all prospect/donor/sponsor materials.
  • Ensures key stakeholders have been consulted in the approval process for fundraising materials. Accountable for accurate and effective content across all CB’s digital presence and all mass marketing acquisition materials.
  • Champions collaboration by ensuring effective and regular communication with internal stakeholders to maximize optimum process and information flow.
  • Creates detailed annual plans and budgets for new supporter acquisition activities. Monitors performance against budget, and reports any significant income or expense issues. Produces regular Digital and Community Engagement related financial/performance reports.
  • Monitors fundraising sector developments including legislative changes and keeps abreast of the Canadian fundraising and charitable climate.
  • Comply with all Children Believe policies and procedures.
  • Other related duties as assigned.

The ideal candidate possesses:

  • University degree in marketing or business administration or relevant field.
  • Minimum 7+ years’ experience in fundraising or marketing including a minimum of 4 years in a managerial role – preferably in a child sponsor-based organization using a diverse mix of marketing vehicles including DRTV, direct mail, telemarketing, door-to-door, and online tactics.
  • Excellent knowledge of database marketing principles, integrated marketing with a focus on digital marketing.
  • Managing vendor/supplier contracts and relationships.
  • Track record of success in effectively leading high-performing fundraising and marketing teams with demonstrated skills and experience in project management.
  • Demonstrated high level of interpersonal skills and emotional intelligence including the ability to network, collaborate, and build relationships.
  • Accustomed to managing multiple projects simultaneously without compromising quality or efficiency; ability to meet timelines and work under pressure.
  • Compelling verbal and written English communication skills with the ability to influence.
  • Excellent organizational skills and attention to detail.
  • Cross-cultural sensitivity and experience.
  • Flexible and adaptable to changing demands and priorities; results-oriented, deadline-driven, self-starter.
  • Understanding of development issues and how they pertain to child-centred community development.
  • Understanding of PIPEDA and compliance issues.
  • Advanced skills in Microsoft Word, Excel, Power Point, and in the use of donor database software to extract information and perform advanced analysis.
  • Ability to speak and/or write in either French or Spanish will be considered an asset.
  • Demonstrated commitment to Children Believe’s values, mission, and vision.


Location: The office is located at 1200 Denison Street, Markham, ON. Staff are currently working from home with some flexibility on in-office activity until further notice (due to Covid-19 related health precautions).

Children Believe offers competitive paid time-off benefits and a comprehensive group benefits plan, including health/dental, life insurance, disability, EFAP and company-match RRSP.

Application Process:

If you believe you have that unique combination of a not-for-profit heart combined with the skills and interest for the “Director, Digital & Community Engagement” position, then you will want to apply for this opportunity.  If you are already on Children Believe’s job posting site, click on the “Apply” button found at the bottom of this screen.

Follow the application process stated on the specific job posting, you will be required to complete a very brief questionnaire and submit your résumé and covering letter.

If you are not on Children Believe’s job posting site, go to the webpage:

If you experience any issues with the application process, please contact us at:

Children Believe is not accepting recruitment agency/firm referrals.

Applicants must be legally eligible to work in Canada.

Consistent with our Child Safeguarding Policy, the successful candidate must receive clearance by a Canadian criminal record check.

Children Believe is committed to diversity in the workplace and is an equal opportunity employer.

Children Believe is committed to providing workplace accommodations. If you require an accommodation, inform us and we will work with you to meet your needs.

We thank all applicants for applying, however, only candidates selected for an interview will be contacted.