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Women's College Hospital Foundation

Director, Integrated Communications & Brand

Posted On: June 15, 2022
Closing On: July 8, 2022

Location: Toronto
Employment Type: fulltime
Level: management
Salary Range: $103,000 - $115,000. Eligibility for merit pay and comprehensive benefits including Healthcare of Ontario Pension Plan enrolment.

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1 Full Time Position

Women’s College Hospital Foundation

The Opportunity

Women’s College Hospital Foundation is seeking a seasoned communications professional with extensive content development, campaign and brand experience to join our Marketing Communications and Donor Engagement team as Director, Integrated Communications and Brand.

Women’s College Hospital Foundation values a diverse workplace and strongly encourages women, racialized people, LGBTQ2+ individuals, people with disabilities, foreign-born residents, to apply.

About Women’s College Hospital Foundation

We are revolutionizing healthcare. Side by side with our donors, community members, staff and medical teams, Women’s College Hospital Foundation (WCHF) raises, manages and invests funds to support Women’s College Hospital in its mission to revolutionize healthcare to ensure a more equitable and sustainable system. WCHF donors contribute generously to help fund equipment, research, and innovative clinical programs that address the unique needs of women and their families while working to close critical health gaps within the system.

A values-driven organization, respect, caring, integrity and partnership are core to who we are and we believe that authenticity and accountability strengthens all that we do. Fuelled by our Triple Aim of Philanthropy, Partnerships and People, our vision is to be the charity of choice for advancing health for women in Canada and health system solutions for all.

Learn more about WCHF, visit: / @wchf

About Women’s College Hospital

Women’s College Hospital (WCH) is Canada’s leading independent, academic, ambulatory care hospital with a primary focus on the health of women. Founded in 1883 by Dr. Emily Stowe – a suffragist and the first Canadian woman licensed to practice medicine in Canada – our Hospital has earned its distinguished reputation through hard work, commitment, and a pioneering spirit of innovation.

Today, our ongoing achievements and our dedication to improving healthcare are building on that admirable legacy of leading-edge care and unparalleled caring.  WCH opened the Hospital of the Future – a new, $555 million, state-of-the-art fully ambulatory facility – in fall 2015.

The opening of our new facility amplified our position as one of the most ground-breaking institutions in the world focused on advancing the health of women and pioneering health system solutions that benefit all people.

WCH is home to one of the only hospital-based research institutes in the world focused on the health of women, and we are fully affiliated with the University of Toronto as one of Canada’s leading teaching hospitals.

Learn more about WCH, visit: / @WCHospital

The Role:

Summary of Function

Reporting to the Vice President, Communications and Brand, you are a values-driven, strategic and highly organized creative member of the Marketing Communications and Donor Engagement team.  The ideal candidate has expertise in developing and implementing integrated marketing communications plans; has worked extensively developing digital campaigns for both awareness building and fundraising; has played a significant role in brand development and analytics and; understands the importance of brand and communications objectives for events. A masterful project manager, this role requires the nimbleness to oversee many different projects at once, have fun doing it, and thrive in a busy environment while managing, mentoring and coaching team members to help them achieve their full potential.

Key Responsibilities include:

  • Direct the operationalization of the portfolio’s integrated communications plan
  • Working with the team, lead content development for events and podcasts, including our signature gala Women for Women’s, In Conversation With webinar series, and our women’s health and Black healthcare summits
  • Lead brand development campaigns
  • Work with hospital on integrated media relations activities for the Foundation
  • Direct the editorial planning process with team on quarterly basis
  • Oversee management of external creative agencies and/or research firms as it relates to brand development, campaign messaging and communications support.
  • Work collaboratively with the Vice President in the development of annual integrated marketing campaigns, including budget development
  • Successful management and professional development of Manager, Marketing Communications; Digital Communications Officer, Creative Content Officer and Communications Officer, Content.
  • Working with Manager, Communications and Director, IT and Donor Analytics, and using CRM tools and Google Analytics, help to establish engagement and performance metrics to help make data-driven decisions to optimize future digital campaigns.
  • Writing creative and campaign briefs and critical paths
  • Be a high performing team player by embracing and consistently enacting organizational values of respect, caring, integrity and partnership, supported by being authentic and accountable to yourself and your team.

Qualifications and Skills:

  • Minimum of seven to 10 years marketing communications and PR experience, ideally in a fundraising or marketing/agency environment;
  • Minimum university undergraduate degree
  • Experience managing direct reports
  • Proven ability to lead high engagement digital campaigns
  • Thorough understanding of brand development process
  • Superior project management skills
  • Fully competent in Microsoft Word, WordPress, PowerPoint, SEO, SEM, google analytics; Hootsuite; Sprout;
  • Proficiency with zoom, Excel and familiarity with Blackbaud’s NXT
  • Knowledge of Adobe Creative Suite is an asset
  • Exceptional communication skills; experience writing for marketing and non-profit purposes;
  • Creativity and imagination;
  • Ability to manage multiple deadlines and to work well under tight timelines or changes in priorities;
  • Highly organized, accurate and detail-oriented;
  • Ability to work outside of regular business hours, on occasion; and
  • Demonstrated ability to work effectively with staff, volunteers and external stakeholders in a collegial environment.

Salary Range: $103,000 – $115,000. Eligibility for merit pay and comprehensive benefits including Healthcare of Ontario Pension Plan enrolment.

Qualified applicants are invited to submit resume and cover letter by Friday July 8, 2022.
To submit your application, please
CLICK HERE and click on the “I am Interested” button at the bottom of the page.

As a condition of employment, you are required to submit proof of full COVID-19 vaccination to the Hospital’s Occupational Health, Safety & Wellness department.

We thank all applicants for their interest; we will contact only those applicants selected for further considerations. Please note that submissions will be reviewed on an ongoing basis, and therefore early submission is encouraged.

Women’s College Hospital Foundation is committed to fairness and equity in employment and our recruitment and selection practices. We encourage applications from Indigenous peoples, people with disabilities, members of sexual minority groups, members of racialized groups, women and any others who may contribute to the further diversification of our Foundation and Hospital community. Accommodation will be provided in all parts of the hiring process as required under our Access for People with Disabilities policy. Applicants are asked to make their requirements known in advance.