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Canadian Red Cross

Director – Major Gifts

Posted On: June 1, 2022
Closing On: June 30, 2022

Location: Toronto
Employment Type: fulltime
Level: senior
Salary Range: $86,619 - $126,319

Title:  Director – Major Gifts 

Location:  Remote, Toronto Ontario

Employment status:  Permanent Full Time

Salary band: $86,619 – $126,319


The Canadian Red Cross (CRC), an iconic brand and one of the most inspirational not-for-profit organizations on this planet, is seeking a Director – Major Gifts to join our team.   

You have a passion for helping others, and want to work with other dedicated individuals? By applying, you are taking a big first step to be part of an exciting organization. 

At the Canadian Red Cross, we are guided by our fundamental principles of humanity, impartiality, neutrality, independence, voluntary service, unity, and universality. We help people and communities in Canada and around the world in times of need and support them in strengthening their resilience.   

Starting with the hiring process, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment where everyone can reach their full potential. We encourage all qualified persons to apply, particularly Indigenous Peoples, persons with disabilities, racialized people, and people with diverse gender identities and sexual orientations, and others who share our values and contribute to fostering an inclusive and diverse workplace.   

We are looking for a Director – Major Gifts,  you will work with  Senior. Director Major Gift, Campaigns & Planned Giving, the incumbent is responsible for the overall development and management of the Major Gift channel at the Canadian Red Cross with a team of 9 including 2 direct reports in Major Gifts. The Director is also accountable for building relationships with key stakeholders and securing philanthropic commitments from a personal portfolio of major gift and campaign prospects.  As a member of the Senior Philanthropy Team, the Director will work collaboratively with peers within channels to achieve the Society’s goals in support of our mission.


In this role, you will: 

People and Operational Leader

  • Provides leadership to direct reports through coaching, mentoring, training and development opportunities, and performance management.
  • Facilitates and enhances a high-functioning professional team.
  • Plays an active role in preparing the Society for fundraising during emergencies in Canada and around the world.
  • Models best practice in Major Gift fundraising, and committed to fostering collaboration, trust, and innovation across Philanthropy.

Strategic Planning, Execution, Reporting & Evaluation

  • Leads the implementation and evaluation of short- and long-term business plans for the Major Gift channel within the framework of a nationwide philanthropy strategy.
  • In collaboration with the Senior Director Major Gifts, Campaigns and Planned Giving; Senior Manager Campaigns; and Director Major Gifts in Quebec, provides strategic leadership and support in management of high-level prospects.
  • Leads operational planning operational planning, budgeting, and financial reporting in consultation with Assoc. Director Major Gifts.
  • Sets objectives, projects, and critical paths for major gift fundraising initiatives with oversight of Associate Directors.
  • Accountable for national strategy and execution of annual plan and budget

Major Gifts Fundraising

  • Maintains a portfolio of individual and family foundation donors and personally conducts cultivation visits, solicitations calls and stewardship activities.
  • Develops and executes detailed cultivation, solicitation and stewardship strategies and executes plans for each major donor prospect.
  • Strategically involves and supports executives and senior volunteer solicitors in the cultivation, solicitation and stewardship of major donors.
  • Works with senior volunteers, colleagues and program staff to identify major donor prospects.
  • Provides strategic direction and executive leadership to the Tiffany Circle Program.
  • Provides leadership to the Major Gift team, prospect review/clearance and pipeline strategy meetings.
  • Ensures direction of customized funding proposals and gift agreements to meet the donor’s wishes in alignment with the Society’s mission and Areas of Excellence
  • Provides direction and leadership to Major Gift and Campaign team during campaign appeals including stewardship with major donors.

Plan, manage, and implement Major Gift channel and capital campaigns

  • In collaboration with the Sr. Director Major Gifts, Campaigns and Planned Giving, and Sr. Manager Campaigns, leads the development and execution of the Major Gift campaign goals with measurable annual and multi-year goals.
  • Supports Associate Directors in forecasting, tracking and monitoring Campaign activity and progress. 

What we are looking for: 

  • The minimum qualifications for this job are post-secondary education and ten years of Major Gift fundraising experience, or an equivalent combination of education and experience. Solid track record securing Major Gifts and campaign gifts. The role involves building strong relationships with prospective and current donors from across Canada, board members and other senior volunteers as well as the senior leadership team.  Experience in volunteer management is a definite asset.
  • Demonstrated track record in Major Gift fundraising and leading high-performance teams.
  • Strong relational and written and oral communication skills.
  • Ability to work within and meet deadlines in a face paced environment with conflicting priorities and ability to adapt to change.
  • Knowledge of philanthropy practices and familiarity with donor-centred fundraising with a strong desire to improve donor experience.
  • Experience and commitment to excellence in customer service in supporting partners, volunteers, and donors.
  • Exceptional organizational skills and the ability to coordinate multiple projects within tightly prescribed timelines.
  • Knowledge of planned gift fundraising, estate planning, and associated gift vehicles.
  • High level of proficiency with Microsoft Office Suite, and experience with fundraising software, preferably Blackbaud Raisers Edge and/or CRM.
  • Ability to work effectively in a fast paced, national environment with multiple conflicting demands, ambiguity, adapt quickly in changing circumstances and is comfortable with “managing in the grey”.
  • Create, align, and translate vision and strategies into concrete and cohesive plans that align daily work with vision and directions of the Philanthropy operational objectives.


Working conditions:

  • Hybrid Working model (office and home).
  • Domestic travel is a regular part of the job. Current driver’s license, use of a car, and a satisfactory driver’s abstract is required.
  • Occasionally required to work non-traditional hours to meet travel and other commitments and during times of a disaster response and/or appeal.
  • Completion of a successful Criminal Record Check is required.
  • Full vaccination against COVID-19 is mandatory for this position and operation (the CRC will however adhere to its duty to accommodate those who are unable to be fully vaccinated for a reason related to a human right protected ground). 


If you require accommodation measures during any phase of the hiring process, please notify us as soon as possible. All information received in relation to accommodation requests will be kept confidential.