Job Board

Director of Annual Giving & Advancement Operations

Posted On: June 25, 2024
Closing On: July 13, 2024

Location: Toronto, Ontario
Employment Type: fulltime
Level: senior
Salary Range: $84,000 - $111,000

Job Description 

Position Title: Director, Annual Giving & Advancement Operations
Department: Advancement
Reports To: SVP, Advancement & Chief Development Officer
Salary: $84,000 – $111,000
Job Type: Full Time, Permanent, Hybrid, 2-3 Days in Office
Location: Toronto
Job Posting Close Date: July 13, 2024

Hi there,

We’re so glad you found us.

It is an exciting time at Kids Help Phone. We are on a transformational journey, one that will reshape the landscape of youth mental health in Canada.

In March of 2023, we launched Feel Out Loud, a historic, national movement in support of youth mental health – the largest in Canada’s history – anchored by a fundraising campaign with a goal of raising $300 million to reach young people in every corner of Canada by expanding access to e-mental health services.

The Feel Out Loud movement has been fueled by Artists (watch The Anthem, here) and now Athletes (watch the launch film for Athletes for Feel Out Loud, here). This is a movement that has galvanized adults and young people alike…and we’re not done yet!

We’re adding to our innovative team who will help fuel the KHP mission. If the thought of making a positive impact on the mental health of young people in Canada inspires you, this could be for you.

First, here’s a bit about our story:

Kids Help Phone began in 1989 as a unique telephone counselling service, and for 35 years, we’ve evolved our response and innovated our offerings and technology to stay relevant to youth, recognizing the complexity of issues they face.

Kids Help Phone is Canada’s only free, 24/7 multilingual and confidential service offering professional counselling, information, referrals, and texting support for young people.. We provide life-changing support to youth millions of times each year (with over 19 million interactions since the start of the pandemic). 

Unlock your potential. Carve out a career as unique as yourself. Grow with us. 

The Director, Annual Giving & Advancement Operations is accountable for providing strategic leadership for the activities and results of core business functions across the Advancement Department including annual giving, funding priority system management and fundraising Business Intelligence (BI). The successful candidate will be at the forefront of our mission to optimize digital fundraising outcomes, build strategy designed to increases revenue while growing and retaining our donor base through acquisition and stewardship efforts, oversee and guide our BI initiatives to transform data into actionable insights. The ideal candidate will be a strategist with a ‘roll up their sleeves’ attitude as the expectation is that they will lean in as a doer, in addition to project manager and leader.

The Director leads a team of four, and works collaboratively with colleagues from supporting departments, including Donor Services and Finance. As a member of the Advancement department senior leadership team, the Director, Annual Giving & Advancement Operations will work closely with department executives to build and maintain systems and processes that support the expert functioning of a comprehensive fundraising portfolio.

What You’ll Do

  • Provide strategic leadership for multi-channel annual campaigns, with a goal on retaining, upgrading, and engaging all segments focusing on donor retention and engagement.
  • Develop the Annual Giving portfolio to achieve financial and fundraising goals as outlined in the annual plan in partnership with the Senior Development Officer, Annual Giving
  • Drive the evolution of fundraising strategy across digital channels including email, paid search, and paid advertising for both one time and monthly giving.
  • Work with internal teams and external agencies to optimize digital mid-level and sustainer growth – focusing on acquisition, retention and upgrade strategies and ensuring optimal donor journeys, operations, and treatment across digital channels.
  • Develop and implement a comprehensive BI strategy aligned with the business’s goals and objectives in partnership with the Senior Development Officer, Analytics and Database Management.
  • Oversee the collection, integration, and management of data from various sources to ensure accuracy and reliability.
  • Lead the design and implementation of robust reporting systems and interactive dashboards to provide real-time insights and monitor activity and progress towards the operating plan and campaign in partnership with Finance and Donor Services
  • Establish and enforce processes and data governance policies to ensure data integrity, security, and compliance with relevant regulations.
  • Lead the optimization and management of digital fundraising systems (Raisers Edge, Financial Edge, MailChimp and Raisin) ensuring infrastructure, processes, coding, and procedures are in place to meet business objectives
  • Provide oversight to produce high-quality, accurate and compelling proposals and reports for current and prospective donors.
  • Enhance and maintain a precise Funding Priority system in collaboration with Clinical Service and Finance.
  • Stay abreast of industry trends for digital fundraising, technology, and reporting/analytics
  • Coach and support direct reports to achieve team goals on time and on budget.
  • Build and develop successful partnerships with external suppliers, vendors, and partners, and manage their performance.

What You’ll Need

  • A track-record of values-based leadership with a deep passion for the mission and values of Kids Help Phone
  • University degree and/or equivalent education and a minimum of seven years’ experience in fundraising operations (specifically fundraising /digital marketing experience; with a strong focus on annual and monthly giving, funding priorities and BI)
  • Minimum 2+ years’ management experience in both program and people leadership
  • Expertise in non-profit online fundraising and CRM software and tools, such as Blackbaud (Raisers Edge + Financial Edge), MailChimp and Raisin, including an understanding of HTML 5 and CSS, would be strongly preferred.
  • Strong knowledge and expertise of data analysis and visualization tools such as Power BI, in particular understanding and applying business requirements, designing data models, and working with Data Analysis Expressions (DAX).
  • Demonstrated record of accomplishment in digital fundraising or income generation, including strong understanding of testing methodologies and knowledge of integrated digital marketing.
  • Ability to develop and manage complex, tactical multi-channel strategies, understand strategic directions, programs, and issues to help advise program area and stakeholders.
  • Experience in developing successful Funding Priority management to coordinate fundraising efforts precisely and strategically Knowledge and experience of the systems and strategies that support a high-growth annual and monthly giving program.
  • Strong analytical mindset with a problem-solving approach.
  • Experience in a complex not-for-profit organization, preferably a national organization
  • Ability to work independently and in a dynamic team environment – developing partnerships with colleagues in a multidisciplinary environment at all levels within the organization
  • Demonstrated proficiency in overseeing the development of transformational-level gift proposals, including clear, accurate budget information and program milestones
  • Expert organizational, time and project management skills with emphasis on accuracy and attention to detail
  • Confidence in your ability to challenge status quo and manage the risk threshold
  • Certified Fund-Raising Executive (CFRE) an asset
  • Fluency in French an asset

Must have skills:

  • Excellent written and verbal communication skills
  • Self-starter, able to manage projects and deadlines in a fast-paced environment.
  • Strong sense of professionalism, confidentiality and excellent judgement skills.
  • Critical thinker and problem-solving skills
  • Positive attitude, details and customer oriented
  • Excellent multitasking skills
  • Good time-management skills
  • Team player

Does this sound like a journey you want to be a part of?

Join us!

The above is not an exhaustive list of duties and you may be asked to perform different tasks as necessitated by your changing role and the overall business objectives of Kids Help Phone.

Don’t meet every single qualification and requirement? Studies have shown that women and racialized people are less likely to apply to jobs unless they meet every single qualification. At KHP we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles that our organization is recruiting for.

Why Kids Help Phone?

  • Meaningful opportunities to make an impact
  • Modern, collaborative space and an environment where you are valued and appreciated
  • Employee Wellness programs
  • Extensive medical, dental and optical coverage
  • Work/life balance and flexibility
  • We take great pride in our first-class team and culture. Open-door approach at all levels
  • Rapidly growing organization with a focus on continuous innovation
  • Real-time coaching and feedback, growth opportunities, and a supportive and collaborative team

To learn more about Feel Out Loud: the largest youth mental health movement in Canadian history: 

  • The Feel Out Loud Campaign Cabinet – a group of extraordinary philanthropic and business leaders who are deeply committed to unlocking hope for all youth across Canada
  • What I Wouldn’t Do (North Star Calling), a star-studded anthem and video created by over 50 Canadian artists who united across the country to form the musical collective Artists for Feel Out Loud, with the sole purpose of amplifying the conversation around mental health and empowering young people to feel out loud.

Join us! Visit our careers page and apply now!

For more information about Kids Help Phone, please visit our website:

Accredited member, Imagine Canada Standards Program. 


  • Hybrid Work Model                           Health care
  • Life insurance                                   Vision care
  • Wellness Program                            Dental care
  • Flex Time                                          Pension
  • Life Insurance                                   Emergency Travel Assistance
  • Accidental Death Insurance
 The Small Print: Applications will close at 11:59 pm, on the job posting close date listed above. Submissions received after this time may not be considered 

Accommodation Statement:

Kids Help Phone welcomes and encourages applications from people with disabilities, as such reasonable accommodations are available upon request from a candidate with a disability, thus ensuring you can take part in all aspects of the recruitment and selection process. If, as a qualified job applicant, you make an accommodation request, we will consult with you and provide reasonable accommodation according to your accessibility needs. If you wish to make a request, please provide a cover letter when applying for this position.

The successful candidate to this role may be asked to complete a background screen, which may include criminal, credit, employment, educational checks and/or COVID 19 vaccination checks. All offers of employment are conditional on the receipt of satisfactory results of any applicable check.

Kids Help Phone is an equal opportunity employer, values diversity of people and communities, and is committed to excellence and inclusion in our organization. We welcome applications from visible minority group members, women, Indigenous persons, and persons with disabilities, members of sexual minority groups, and others who respect and reflect the diversity of service users.

Kids Help Phone is committed to providing barrier-free environment and accommodation in accordance with the Accessibility of Ontarians with Disabilities Act (AODA). If contacted for an employment opportunity, please advise Human Resources person if your require accommodation at any stage of the recruitment process.

Kids Help Phone does not accept unsolicited telephone calls, referrals or resumes from any source other than directly from candidates. Kids Help Phone will not consider unsolicited telephone calls, referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services and recruiting agencies. The submission of referrals or resumes by anyone other than a candidate directly to Kids Help Phone is not welcome. Unsolicited referrals and resumes sent to Kids Help Phone will be deemed gratuitous, and Kids Help Phone will not be obligated or bound in any way to pay a referral or any other fee if a person referred to us from a source other than a direct candidate is subsequently hired.