Title: Fundraising Manager – Gaming

Employee Working Location: Remote/Virtual (Canada)

Employment status: Permanent full time

Salary band: $61,805 – $90,132/year

 

The Canadian Red Cross (CRC) – one of the most inspirational not-for-profit organizations on this planet and an awardee on the Forbes list of Canada’s Best Employers 2022 – is seeking a Fundraising Manager – Gaming to join its team.

We are guided by our Fundamental Principles of humanity, impartiality, neutrality, independence, voluntary service, unity, and universality. We help people and communities in Canada and around the world in times of need and support them in strengthening their resilience.

Starting with the hiring process, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment where everyone can reach their full potential. We encourage all qualified persons who share our values and want to contribute to fostering an inclusive and diverse workplace to apply.

The incumbent will be the day-to-day lead on the Cross Play charity gaming/streaming program, a significant new engagement and fundraising program for Canadian Red Cross (CRC). The incumbent will be an experienced fundraising program manager, will have a strong connection to gaming/creator space and will thrive managing and working as part of a cross-functional team in a large matrix organization. Previous relationship management and fundraising experience will be a major asset.

 

In this role, you will: 

Responsibility 1 – Strategic and Operational Planning

• Continually evaluate and as necessary refine Cross Play strategy, tactics and activities to ensure smooth progress toward program vision and objectives
• Play a lead role in developing the growth and expansion strategy of Cross Play, in alignment with Philanthropy team strategic objectives
• Lead the development of CRC-owned streaming event(s) and/or signature event.

Responsibility 2 – Lead Generation, Recruitment, Relationship-building, Fundraising and Stewardship

• Developing and implementing a comprehensive lead generation plan including paid digital to ensure adequate leads for program
• Building and maintaining relationships with a portfolio of creators, gaming partners, communities and corporate partners
• Overseeing Cross Play community building efforts and responsible for overall management of associated socials (ie Discord, Twitch, X etc)
• Assist in recruiting and managing Ambassador Committees to help grow CRC reach and presence in gaming community.
• Recruiting participants for CRC gaming and creator events, from leads and from established relationships
• Develop and implement strategies to support creators to effectively fundraise for CRC
• Ensure creators and donors are effectively stewarded to empower them to become long-term supporters

Responsibility 3.  People Management

• Provide direct supervision to the Specialist, Gaming role
• Provide leadership to direct report through coaching, identifying mentoring, training and development opportunities, and performance management.
• Facilitate and enhance a high-performing professional CrossPlay team
• Ensure team efforts are consistent and aligned with CE/Philanthropy objectives and the fundamental principles of the Red Cross

Responsibility 4 – Program Management

• Managing financials, reporting, revenue and expenses, adherence to CRC governance processes
• Inputting to overall project plan and ensuring adherence to agreed plan
• Manage third-party vendors in the execution of 3rd party and signature streaming events.
• Develop marketing strategies and materials in collaboration with CRCs internal support teams and agency partners
• Subject Matter Expert (SME) internally to CRC staff (about gaming) and externally to creators (about CRC).
• Key Ambassador for the gaming program within Canadian Red Cross

What we are looking for: 

• An effective fundraising program manager
• 5+ years of successful digital fundraising experience, including live-stream events
• Experience managing all aspects of a start-up program
• Comfortable operating within a large, diverse matrix organization AND the gaming space
• A gamer and/or creator with a passion for the community and industry.
• A deep understanding of the gaming community, industry, history and culture.
• Experience building and managing online communities
• A team player who values an environment of open communication and collaboration
• Management experience with the ability to coach, mentor and develop a team
• Ability and willingness to evangelize the gaming program within Canadian Red Cross, help ‘educate’ colleagues and the larger organization on gaming
• Understanding of digital marketing and familiar with gaming platforms & services, especially where they intersect with streaming and charitable giving (Twitch, Tiltify, etc)
• Able to demonstrate success in achieving financial targets through managing relationships and securing support for fundraising initiatives
• Fluency in English is required, French is an asset.
• Working knowledge of CRM (Blackbaud) is an asset

 

Working conditions:  

• Occasionally required to work non-traditional hours to meet event, travel and other commitments and during times of a disaster response and/or appeal.
• Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
• If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).
• At this time, the CRC has temporarily suspended our Covid-19 vaccination policy and does not require but continues to strongly encourage full vaccination of all our personnel.

Qualified applicants are encouraged to apply as soon as possible – those who apply after the selection process has started may be held for a second review if needed OR reviewed for alternative roles. We appreciate the time and effort it takes to apply and thank you in advance.

If you require accommodation measures during any phase of the hiring process, please notify us as soon as possible. All information received in relation to accommodation requests will be kept confidential.