Head of Digital Fundraising
Head of Digital Fundraising, Toronto, Full-time permanent
Save the Children Canada is a member of Save the Children International, a federation that works in more than 120 countries worldwide – including Canada – delivering programs focused on health and nutrition, education, child protection, child poverty, humanitarian response, and child rights governance. As the world’s leading independent organization for children, Save the Children’s vision is a world in which every child attains the right to survival, protection, development and participation.
This position joins a growing and evolving team. The Head of Digital Fundraising will play a lead role in creating and driving the digital strategy for supporter acquisition and retention. This role will work with the Director of Direct Marketing and other key stakeholders to ensure financial and other targets are achieved via digital initiatives.
Responsibilities include (but are not limited to):
- Reporting to the Director of Direct Marketing, this role is responsible for developing and overseeing a strategy and roadmap to grow Save the Children’s digital presence through increased brand profile, supporter acquisition, and online revenue.
- Maintain responsibility for our digital budget, including annual budgeting and forecasting, and adjusting budget allocation from low-performing to high-performing areas as required.
- Working with the Director of Direct Marketing, lead on long-term strategic planning and budgeting for digital marketing campaigns with a goal of direct donor acquisition, as well as lead generation.
- Work with key stakeholders to develop and implement supporter journeys, leading on all digital aspects of these journeys in order to optimize performance.
- Oversee our website strategy and management, with a focus on content, user experience and SEO/CRO.
- Work closely with the Director of Direct Marketing to develop and implement a strategy for DRTV campaigns, ensuring that these are integrated with other digital fundraising and marketing campaigns.
- Lead the development of a testing strategy for marketing, and innovating with new areas of digital including platforms, channels, and campaigns.
- Lead on the development of a digital creative content strategy in coordination with internal stakeholders and external vendors.
- Work with the Head of Communications, Media and Public Relations to ensure alignment between the organic social media strategy and digital fundraising and marketing campaigns.
- Manage overarching digital analytics and reporting, including maintaining responsibility for automated and regular reports to share with the wider team.
- Develop and monitor clearly defined metrics of success for all digital activity, ensuring that all KPIs, acquisition goals, and financial targets are met across all digital channels.
- Procure, assess and manage vendors as required. Identify opportunities to improve cost efficiency and quality of vendor services and/or support. This includes performing annual audits and reviews of digital vendors.
- Directly line manage the Digital Fundraising Manager, as well as maintain responsibility for recruiting and managing any future roles within this team.
Qualifications & Competencies (include but are not limited to):
- Minimum of 5-7 years’ experience in digital marketing and fundraising; experience working at an INGO or other non-profit strongly preferred.
- Proven success in meeting or exceeding targets through digital marketing.
- Training or certification in a related discipline such as digital marketing, fundraising or the equivalent combination of experience and education preferred.
- Proficiency in Microsoft applications (Excel, Word, PowerPoint, Outlook).
- Data savvy; experience using CMS and CRM systems for data management, content creation and campaign deployment; familiarity with Google Analytics, Google Data Studio, and other reporting and analytics tools.
- Demonstrated knowledge of and experience in digital fundraising and marketing, and familiarity with trends in the Canadian market.
- Results focused with experience in setting targets, building budgets and annual plans.
- Excellent written and verbal communications skills.
- Strong interpersonal and influencing skills to develop strong working relationships with internal and external stakeholders. People management experience preferred but not mandatory.
- Make sound decisions that are responsible and in adherence to organizational policies.
- Proven and effective project management skills and proficiency in workflow planning.
- Strong analytical and problem solving skills to adapt existing processes.
- Ability and flexibility to manage and adjust priorities and timelines.
- Ability to work some evening and weekends as required.
- Demonstrates strong commitment to Save the Children’s Mission, Vision and Values.
- Must adhere to Save the Children’s Child Safeguarding policy and protocols
- Must complete Police Vulnerable Sector Screening.
Interested candidates are encouraged to submit their applications via our online portal. Applications will be reviewed on ongoing basis. We thank all applicants for their interest, however, only those selected for an interview will be contacted.
SCC is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources (416) 221-5501 ext. 262.