Job Board
The Mississauga Food Bank

Individual Giving Officer


Posted On: February 9, 2022
Closing On: February 22, 2022

Location: Mississauga
Effective: Immediate
Employment Type: fulltime
Level: senior
Salary Range: $63,000 - $70,000


Individual Giving Officer

The Mississauga Food Bank’s (TMFB) vision is a Mississauga where no one goes hungry. We work towards this vision through relieving hunger by providing and promoting access to healthy and appropriate food.

Job Purpose

  • Plan, design, implement, evaluate, and optimize all components of the Annual Giving program in partnership with a trusted external vendor, with the objective of acquiring, retaining, and upgrading a broad and diverse individual donor base. Grow overall portfolio revenue while maintaining an acceptable return on investment. 19,000+ annual, monthly, and middle givers donate $1M+ annually
  • Enhance the donor experience for individuals giving $1 – $4,999 per year, ensuring alignment and consistency in cultivation, solicitation, and stewardship across mail, email, phone, and other channels

Key Performance AreasDirect Response Program (40%)

  • Strategy and Planning:
    • Sole team member accountable to work with our trusted direct response vendor/agency. Responsible to grow revenue through the program including, but not limited to, strategy development, planning, and execution for acquisition, cultivation, and lapsed reactivation, including direct mail, online ads, email, telephone, and in‐house solicitations
    • Develop and monitor budget and campaign/program performance, revenue, expenses, and return on investment. Make recommendations to optimize program results based on insights and analysis, segmentation reports, and giving patterns
    • Manage external vendor relationships, including the monitoring and evaluation of select direct response and telemarketing partner agencies
  • Project Management:
    • Lead the segmentation, appeal creative development, results tracking, and reporting for all direct mail and digital appeal solicitations. Monitor, analyze, and report on appeal performance against goals
    • Partner with the Database Coordinator to ensure data integrity and correct list pulls
    • Collaborate with the marketing department, ensuring the integration of direct marketing initiatives on social channels, the website, and other digital channels

Monthly Giving (20%)

  • Develop a comprehensive plan for the long-term growth, solicitation, and stewardship of monthly donors through conversion and lead generation. Increase overall revenue from and percentage of individual donors participating in the monthly giving program
  • Cultivate and steward a cohort of monthly donors and ensure revenue and donor retention KPIs are met

Mid-Level Giving (20%)

  • Execute a communication, solicitation, and stewardship plan for middle donors (approx. 1,000 donors), including one-to-many activities as well as one-to-some activities
  • Ensure an active pipeline of middle donors by working closely with other Development team members to identify prospects from daily/weekly gift reports and use criteria to mine the database to uncover prospects
  • Identify major donor prospects and work with the Director of Development to transition these relationships

Stewardship (10%)

  • Develop, implement, and ensure adherence to a stewardship matrix for individuals within your portfolio, ensuring a consistent and engaging donor journey across all channels
  • Work closely with the marketing team to create stewardship materials and ensure alignment with TMFB’s brand

Other (10%)

  • Participate in activities, initiatives, and special projects as requested

Education and Experience

  • 5+ years as a direct response marketing fundraiser, leading integrated fundraising campaigns – digital, print, and phone. Experience developing annual giving strategy and managing direct response marketing programs
  • College diploma, university degree, or equivalent professional experience in a relevant field
  • Demonstrated experience with customer management systems (preferably Raiser’s Edge) or other moves-management systems

Skills, Competencies, and Qualities

  • Passion. A passion for mission-driven work and personal values aligned with those of TMFB. Concern for and interest in issues of poverty, food security, and/or social justice
  • Planning/Organization/Project Management. Exceptional project management skills that move projects forward, set goals and priorities, create/implement action plans/budgets, document, evaluate, and learn
  • Evidence-Based Decision Making/Data Analysis. Draw insightful conclusions from data. Skills in relevant data analysis tools such as spreadsheets (Excel/Google Sheets), Google Analytics, email marketing open rates, etc. Assess situations to determine the importance, urgency, and risks, and make clear decisions that are timely and in TMFB’s best interests
  • Detail-Oriented. Conscientious and high attention to detail, understanding it makes the difference between mediocre and excellent donor service. Manage multiple tasks effectively and efficiently, with superior organizational skills and an ability to work under deadline
  • Communication. Speak, listen, and write in a clear, confident, respectful, thorough, and timely manner using appropriate and effective communication tools and techniques. Keeps others informed to ensure effective collaboration
  • Technical. Computer proficiency with strong skills in MS Office and/or Google Apps for business; experience with CRM software. TMFB is a cloud-based, paperless environment
  • Proactivity/Enthusiasm/Persistence. Act without being told what to do. Passionate and excited about work. Can-do attitude. Tenacious and goes the distance to complete work. Ability to work autonomously while being aware of the importance of accountability. Results-focused
  • Relationship Building. Internal and external relationship building skills. Demonstrated ability to work effectively with suppliers, staff, volunteers, and other relevant stakeholders. Working independently and collaboratively with team members to foster strong relationships with donors
  • Flexibility/Adaptability. Flexible, versatile, and/or tolerant in a changing work environment while maintaining effectiveness and efficiency. Adjust quickly to changing priorities and conditions. Cope effectively with complexity and change

Why Work for Us?

  • Be proud of helping to relieve hunger in Mississauga by providing and promoting access to healthy food for people in need
  • Join an amazing culture where people laugh a lot, pitch in during those “all-hands-on-deck” times, and enjoy celebrating together at birthdays, holidays, and team outings. We work hard to live our values of Community, Collaboration, Excellence, and Integrity
  • Hybrid work model – Work from home 3 days a week using our robust online, paperless systems, then bring your laptop into a hot desk for 2 days each week to collaborate and meet with colleagues in person
  • proud recipient of the 2020 Not for Profit of the Year Award from the Mississauga Board of Trade and a certified Living Wage employer
  • Fair benefits and compensation including:
    • Market-rate salaries evaluated against the market every two years, annual cost-of-living increases, plus the opportunity for performance-based increases
    • Comprehensive health benefits for you and your dependents (100% employer paid, no deductibles for drugs, dental, or vision)
    • Matched group RRSP (up to 5% of salary)
    • 3 weeks vacation (with days added for years of service, up to a maximum of 5 weeks per year), plus 12 paid sick days, 2 paid personal days, 20 hours for volunteering
    • Allowance for mobile phone, free parking, and funding for professional development

Role Details

Relationships: Reports to the Director of Development and is a member of the Development team. Works closely with the Marketing team. Primary liaison with the external direct response vendor.

Position Type: Permanent, full-time position. Evening and weekend work may be required and lieu time can be taken

Compensation: Starting salary of $63,000-70,000

APPLY HERE

As part of its commitment to racial justice and reconciliation, TMFB encourages applications from those who identify as Black, Indigenous, people of colour, and other under-represented communities. We welcome applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.