Job Board



SickKids Foundation leads the fight for The Hospital for Sick Children (SickKids), recently ranked the number one paediatric hospital in the world by Newsweek. Celebrating 50 years of philanthropic impact in 2022, SickKids Foundation is the largest charitable funder of child health research, learning and care in Canada, benefitting the health of children and their families across the country and around the world. Thanks to our donors, last year, SickKids Foundation raised over $200 million from individuals, companies, events and community groups from throughout the Greater Toronto area and beyond. As a national charity, SickKids Foundation also invests in national and international initiatives to benefit children in Canada and around the world.

Today, SickKids Foundation is embarking on a new strategic plan grounded in our values of integrity, collaboration, excellence, innovation, and inclusion. We will strive to deliver an unmatched donor experience, invest in our people and culture, drive innovative and sustainable fundraising, leverage our best-in-class brand, achieve the highest levels of efficiency and accountability and be Canada’s leading digital charity.

SickKids Foundation is committed to creating an inclusive culture where expressing your authentic self is celebrated. This includes embedding diversity and inclusion in our policies, practices, and behaviours, to build skills, knowledge and awareness of diversity and inclusion across the Foundation and with our external partners. The Foundation is committed to fostering a safe, accessible, and positive working environment. For further information on SickKids Foundation’s commitment to Diversity & Inclusion click here to read our Diversity & Inclusion Policy and Commitment statement.

We continue to achieve and exceed our goals because every day we’re committed to retaining and attracting passionate individuals who contribute to our goal of making every kid a healthier kid, knowing that healthier children become healthy adults, impacting others and the world for untold benefit. It is within this context that SickKids Foundation is expanding our Direct & Digital Marketing Team with a new Manager, Annual Giving.

POSITION STATUS: 13 Month Contract

AVAILABLE: May 1, 2023


The Manager is a key member of the Direct & Digital Marketing team and is responsible for leading efforts to support Retention within the Annual Giving team. This includes developing and executing integrated campaigns with best-in-class creative to increase revenue, leading data and analysis projects, providing leadership and mentorship to Associate, AG, defining and upholding processes in collaboration with other stakeholders and driving the overall evolution of the Donor Journey.

The position reports to the Associate Director, Annual and Leadership Giving.

Required Skills


  • One-time donor strategy: Work with Associate Director and other team members to develop and support strategies that cultivate and solicit SickKids’ one-time donor base
  • Revenue growth: Identify and implement strategies to drive revenue growth from SickKids’ active donor base, including solicitation campaigns, cross-sell of other SickKids offers and upgrades into monthly and mid level segments. Data analysis and targeting strategies will be a key factor in all campaign activity;
  • Campaign management: Develop and execute compelling and effective campaigns from strategy development through to execution (building campaign briefs, complex data requests to data and analytics team, creative and media plan development and approvals, results monitoring, optimizations, AB Testing, post analyses, etc.);
  • Optimization: Develop and execute strategies to optimize, engage, and drive revenue in donor-driven channels such as Tribute and In-Memory gifts;
  • Partner management: Manage day-to-day external agency and internal partner relationships (timelines, workbacks, status updates, approvals, contract reviews, budget management, data management, etc.);
  • Analysis and reporting: Accountable for ongoing revenue/expense forecasting, campaign P&L management, results reporting and campaign post analyses, as well as contribute to the development of the business plans for programs within the portfolio;
  • Collaboration: Ongoing work with other Foundation teams (Data and Analytics team, Direct and Digital Marketing colleagues, Brand) to support cross-foundation priorities, such as data integrity, integrated planning, donor acquisition, and integration of Salesforce, including Journey Builder;
  • Donor journey development: Support development of donor journeys, which will include qualitative and quantitative analysis, establishment of donor value proposition, journey mapping. The manager will define and influence requirements to drive triggered communications based on donor behaviour;
  • Diverse community strategy: Support initiatives to target diverse segments;
  • Process champion: Responsible for process improvements with a deep understanding of their purposes to find opportunities to improve them. As SickKids evolves and priorities shift, keeping our processes current and on purpose will make the donor experience best in class.
  • Mentorship: Provide mentorship and guidance to Associate, Annual Giving.


While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

  • Post-secondary degree or certificate;
  • 5+ years relevant experience working as a manager and as an exceptional marketer with proven experience in developing programs and campaigns that drove results;
  • Strong business and financial acumen;
  • Experience in CRM and executing data-driven retention campaigns, with expertise in the areas of direct mail, email and digital. The Manager will also work with SickKids’ telemarketing agency, overseeing telemarketing and SMS campaigns, so experience here would be an asset;
  • Experience with results tracking, analysis and budget control reporting;
  • Experience working with and managing agency partner relationships;
  • Experience with people management or mentorship an asset;
  • Superior communication skills and well-developed presentation abilities;
  • Knowledge or experience with the Not-for-Profit environment isn’t mandatory, but is an asset;
  • Exceptional project management skills.

We’re looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people, people who are looking to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.


HIRING SALARY RANGE: $78,481 – $95,650 with the ability to progress to a maximum of $112,820. To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills and qualifications relevant to the Manager, Annual Giving position.

To help you lead in the fight for kid’s health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a comprehensive benefit package, flexible work arrangements to name a few!

HOURS: 35-hour work week, flexible work options available

DATEPOSTED: February 14, 2023

AVAILABLE TO: Internal and External Candidates

DEADLINE: March 1, 2023


Please apply on-line by visiting our website:

SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.

Candidates who require accommodation during the recruitment process should contact the Human Resources Department at: