Manager, Direct Marketing (Annual Giving)

Southlake Foundation is in search of a creative, highly motivated, data savvy, and results-driven annual giving expert to join our team as the Manager of Direct Marketing (Annual Giving).  Reporting to the Director of Strategic Marketing Communications and Brand Development, the Manager of Direct Marketing will leverage their hands-on experience and demonstrated success in digital and direct marketing programs (including direct mail, lottery, memorials, and tribute programs) to grow revenue, acquire new donors, and drive retention.  Your attention to detail, ability to manage multiple projects, and industry knowledge of annual giving best practices, will make you an incredible asset to our team.  If you are looking for a purpose-filled opportunity and joyful organizational culture, Southlake Foundation might be the right fit for you!

Our Shared Purpose: Build healthier communities. Shape the future of healthcare.

Southlake Regional Health Centre

Southlake is building healthy communities through outstanding care, innovative partnerships, and amazing people. We deliver a wide range of healthcare services to the communities of northern York Region and southern Simcoe County. Our advanced regional programs include Cancer Care and Cardiac Care and serve a broader population across the northern GTA and into Simcoe-Muskoka. Our team of nearly 6,000 staff, physicians, volunteers, students and Patient and Family Advisors are committed to creating an environment where the best experiences happen. As a recognition of our commitment to quality and patient safety, we have received the highest distinction of Exemplary Standing from Accreditation Canada. With an annual operating budget of over $500 million, we care for one of Ontario’s most rapidly growing and aging populations and have developed an exciting plan for new facilities to serve our communities into the future. A member of the Southlake Community Ontario Health Team, we are working with our partners to deliver connected care to northern York Region and southern Simcoe County.

Southlake Regional Health Centre Foundation

Since the inception of Southlake Foundation in 1980, more than $234 million has been raised in support of Southlake Regional Health Centre. Working with members of our communities, volunteers, our Southlake Family and our dedicated donors, Southlake Foundation will continue to support the most urgent needs of our hospital, including things like life-saving medical equipment, infrastructure upgrades and expansions, patient programs and staff education, all for the goal of providing leading edge care for patients and families, close to home. For more information visit: www.southlakefoundation.ca.

The Position

The Manager of Direct Marketing (Annual Giving)’s purpose at the Foundation is to successfully grow and retain the direct marketing portfolio. Annual Giving is a critical source of undesignated income for the Foundation. By fostering relationships with donors who give up to $5,000 annually, the Manager, Direct Marketing also helps develop a pipeline of potential donors for the Foundation’s Major Gifts and Planned Giving teams, cultivating donor loyalty across all segments and monthly giving.

This position will lead planning, strategy, and oversight of our direct marketing/annual giving programs, including: Direct Mail, Patient Mail, Online Giving (including Giving Tuesday and End-of-Year Campaigns), Lottery, Memorials, Hospital Family Giving, and Southlake Heroes/Grateful Patient Giving programs. This role requires a strategic, innovative thinker and leader with proven experience growing revenue through retention and acquiring new donors, through multi-channel acquisition, solicitation, and stewardship, as well as tactical executor who can use their technical skills and experience to complete tasks related to the function of the DM portfolio.  The candidate should bring strong writing, project management and organizational skills, and the ability to pull and analyze data from a variety of sources (including: Raiser’s Edge, Luminate and Google Analytics) to drive decision-making throughout the year.

This role also manages and supports one direct report – the Officer, Annual Giving.  Together, they will execute the annual operating plan of the Direct Marketing (aka Annual Giving) portfolio to achieve revenue and operating goals.

About the Marketing & Communications Team

The Marketing & Communications Team drives brand development and omni-channel alignment. This includes developing an integrated strategy based on a broad strategic brand, in alignment with Southlake, to support community engagement and fundraising activities foundation-wide. Through the creation of high quality content and data-driven strategies, the MarComm Team helps convert engagement in action, inspiring donors to give and demonstrating their impact. The team also provides creative and digital services to support fundraising and community giving programs and is responsible for the Foundation’s media/public relations. The Team is responsible for annual direct marketing and fundraising, with a view to growth (in both donors and revenue) within the programs and identification of potential major and planned giving donors to add to the Foundation’s pipeline for cultivation and stewardship to optimize growth.

Qualifications and Experience

• A University Degree, College Diploma, or a combination of comparable skills and experience
• A minimum of six (6) years of progressive fundraising experience in a non-profit environment with a focus on the management of an annual giving/direct marketing program and experience in digital and direct mail, with a track record of annual fund growth and success
• Advanced knowledge, experience, and use (4 years minimum) of Raiser’s Edge with the ability to: create/amend queries, pull lists, export lists, upload lists, and manage/amend donor records
• Past supervisory experience an asset
• Experience using Luminate with the ability to pull relevant data for tracking/reporting
• Experience working with a Direct Marketing Agency partner is an asset
• Exemplary project management and organizational skills with a focus on attention to detail
• Deadline and measurable results-oriented
• Knowledge of non-profit/annual giving best practices and a demonstrated commitment to continuous learning in your field
• Creative thinker
• Demonstrated ability to conceive and implement successful list-building strategies
• Data savvy with the ability to build and maintain tracking reports/dashboards to analyze data, extract meaningful insights and KPI analysis, and make recommendations throughout the year to ensure program success
• Excellent communication skills (verbal and written) and interpersonal skills
• Ability to work with senior leaders, physicians, etc., effectively and professionally
• Demonstrates cross-functional collaboration in all aspects of your work
• Proven ability to create, track budgets to monitor progress to plan to attain financial and program goals within prescribed timelines
• Proven ability to exercise diplomacy and good judgment
• Proficient in the use of all corporate productivity tools including Excel, Word, PowerPoint
• Ability to maintain confidentiality
• CFRE is an asset (or other related designations).

As the successful candidate you must have a valid driver’s license, access to a vehicle, and the ability to work occasional evenings and weekends.

If you have the qualifications, commitment, and passion to join us and raise the bar for healthcare philanthropy in our communities, we would like to hear from you. It is an exciting time to be at Southlake. Southlake Foundation offers a competitive compensation package, including a benefits package that with a defined-benefit pension program. Remuneration will be commensurate with experience and qualifications.

We also aim to provide flexibility to enable work/life balance (hybrid environment with 3 days in-office per week). If interested, please apply with cover letter and resume at southlake.ca/careers.