Manager, Mid-Level Giving & Fundraising Operations
Introduction:
The successful candidate will be an active and experienced fundraiser and ensure Evergreen’s Development team has the right integrated suite of tools and reporting for revenue generation and supporter relationship management. They enjoy a unique blend of internal and external fundraising roles, and like working with people and technology. They will have a hand in direct fundraising by increasing our mid-level donors (focus on donors $1,000-$10,000 annually) and heading our stewardship strategy.
The successful candidate will have fundraising experience (ideally with growing responsibility related to mass/annual appeals), database knowledge and ability to analyze and report on data, and communication and project management skills. Importantly, they will help manage Evergreen’s transition to a new CRM platform. It’s an exciting time to be fundraising at Evergreen and this manager will be vital in our team’s success.
About Us:
Evergreen is a national not-for-profit helping make cities flourish. Cities that are low carbon, inclusive to all and sustainable at their core.
For 30 years, Evergreen has been making Canadian cities better places to move, work, live, play and grow. We have worked from coast to coast with governments, neighborhood groups, school boards, developers and residents, collaborating to create better communities.
About the Role:
This manager role will oversee the Development Team’s vital systems and contribute to our fundraising at the mid and community donor levels. The manager will work across the Development team and with other teams, especially Marketing & Communications and IT, external partners and agencies, and senior leaders. This role will also support and provide input to Evergreen’s Marketing & Communications team on mass appeals. This role has people management as they will lead those responsible for core Development functions, including database management and reporting and analytics, stewardship, donor and prospect research, gift processing and data integrity and security.
Key Responsibilities:
Fundraising & Stewardship
- Develop and execute strategies to raise funds for more mid-level and monthly donors.
- Support community level mass giving strategy, led by Marketing & Communications, that integrates a number of different channels, including but not limited to digital lead acquisition, email, geotargeting, direct mail, in person, and telephone interactions.
- Oversee third party fundraising relationships, renewals and associated tasks.
- Manage external agencies as needed.
- Help identify donor prospects through the pipeline process, and by using prospect research and other related services.
- Collaborate with the Development team to design and execute stewardship events and reports that have a community-centric lens and are in line with Evergreen frameworks and policies.
- Ensure accurate activity tracking comprehensively documented in our CRM.
- Represent Evergreen at fundraising and other public awareness events, acting as a brand ambassador and inspiring others around our Purpose and Promise.
- Provide fundraising support to senior leaders as needed in times of heavy activity.
- Identify opportunities to grow the individual giving program by analyzing market opportunities and donor trends.
Fundraising Operations Oversight
- Oversee development and maintenance of dashboards and other reports to show accurate data on funding pipeline, actions and other KPIs.
- Support Director of Fundraising with data needed for key decisions.
- Ensure all Development critical systems are running smoothly and efficiently – e.g. FundraiseUp, CRM, Goodkind. Suggest process improvements where needed.
- Support the preparation, implementation, and post-implementation activities of migration to new CRM system in collaboration with Fundraising Operations & Data Lead, IT team, and an external consultant.
- Manage gift entry and data flow (either in house or through a 3rd party support agency), and requests for reports and analyses, including monthly reconciliation with Finance team.
- Manage vendor relationships with respect to fundraising platforms, data entry, Goodkind, and other types of services and consultants used to improve Development’s workflow, revenue generation, and data processing.
- Work collaboratively with the IT and Finance teams on all of the above.
Team Leadership
- Support annual planning and strategy setting for your team and give input to Development’s department plans.
- Oversee the recruitment, training, coaching, motivation, and retention of team staff, ensuring they have a clear, common vision, and have the support needed to measure and reach their goals.
- Provide supervision to, and work in collaboration with reports to reach team and individual goals. Lead work planning and performance evaluation/feedback process for your team.
- Contribute to positive workplace culture and great internal communication.
- Model Evergreen’s core values of sustainability, innovation, and connection.
About You:
You excel in the following areas:
- Communication. Speak, listen and write in a clear, confident, respectful, thorough and timely manner using appropriate and effective communication tools and techniques.
- Customer focus. Anticipate, understand, and respond to the needs of others in a way that exceeds their expectations.
- Flexibility/adaptability. Manage ambiguity well. Adapt to changing priorities and conditions in an agile way, responding quickly and effectively. React to change with curiosity and excitement.
- Proactivity/Enthusiasm/Persistence. Act without being told what to do. Demonstrate passion and excitement over work. Display a can-do attitude.
- Planning/Organization/Project Management. Determine strategies to move the organization forward, set goals and focus on priorities, create/implement action plans/budgets, document, evaluate, learn.
- People management. Clarify performance expectations. Provide mentorship, guidance and personal/professional development support to others. Recognize strengths & accomplishments of others in a meaningful way. Provide constructive guidance while allowing independence and creating opportunities for growth.
You have the following qualifications:
- Diploma/bachelor’s degree in fundraising, marketing, management, business or a related field; or equivalent relevant experience.
- 5+ years’ progressive experience in fundraising, especially experience in annual/mass giving and mid-level giving.
- Understanding of and interest in using Community Centric Fundraising principles.
- Understanding of donor stewardship and Moves Management.
- Proficient in Microsoft Office Applications, especially Excel, PowerPoint, and able to develop coherent, inspiring proposals .
- Experience with Raiser’s Edge and Salesforce (or other donor CRM), and other platforms such as GoodKind, FundraiseUp, and Wrike.
- Experience in multiple areas of fundraising an asset.
- A familiarity with placemaking and urban sustainability issues an asset.
Additional Information:
Reporting Relationships:
- Supervised by: Director, Fundraising
- Supervises: Fundraising Operations & Data Lead and Officer, Donor Relations & Stewardship
Working Conditions:
- Position is based out of Evergreen’s head office at Evergreen Brick Works in Toronto.
- Remote work environment with on the ground presence as required.
- Regular office hours (flexible), with occasional evenings and/or weekends as required for events, or in times of heavy deadlines.
Contract:
- Full time, permanent
- Salary range: $78,000 – $83,000
- Employer-paid health and dental benefits package, 3 weeks paid vacation, 3 personal days (aka Evergreen Days) and your birthday off, and professional development opportunities.
Application Close Date: October 9, 2023
*Please include a cover letter with your resume to be considered for this position.*
To apply, visit our Career Page | Manager, Mid-Level Giving & Fundraising Operations