Job Board
North York General Hospital Foundation

Senior Content Marketing Specialist

Posted On: September 29, 2023
Closing On: October 20, 2023

Location: Toronto, Ontario
Employment Type: fulltime
Level: senior
Salary Range: $75,000 to $90,000

This is an exciting time to join North York General Foundation (NYGF) as we drive towards the largest fundraising campaign in our history, invest in our brand, and seek staff who are committed to advancing support for our remarkable hospital.

North York General Hospital is one of Newsweek’s top 5 hospitals overall in Canada, the #1 community academic hospital in the country, and among the top 100 globally. The hospital was also named as one of the World’s Best Smart Hospitals 2023 and is on the Forbes list of Canada’s Best Employers.

About North York General Hospital

Constantly redefining what it means to be a ‘community hospital’, our partner, North York General is a multi-site acute, ambulatory and long-term care network for our diverse community, an incubator for applied research, a springboard for innovation in the health care landscape and a destination for philanthropy. Supported by an outstanding board of governors, North York General Foundation is strategically expanding our team in pursuit of new ways to reach our community, demonstrate impact and raise funds for an incredible Hospital.

North York General Hospital is proud to be:

  • Top community academic hospital in Canada, one of the top 5 hospitals in Canada, one of the top 100 in the world (Newsweek)
  • Top performer in Ontario in wait times
  • Pioneer in people-centre care
  • At the forefront of digital health and named among the world’s best smart hospitals
  • Top choice for medical education
  • Trailblazers in quality of care and patient safety
  • Leader in applied research with five Research Chairs

We are relentless in our quest to secure revenue for strategic campaigns as we ready ourselves for a $1.4B capital expansion. We are driving towards the future with inspired volunteer leadership and additional staff to champion our growth imperative.

The Position

 Reporting to the Director of Communications and Marketing, the Senior Content Marketing Specialist is an experienced communications expert who brings a special combination of dynamic storytelling skills, well-honed creativity and leading-edge skills needed to write, create and share cool and impactful content across multiple platforms that support our strategic fundraising goals. The Specialist also has razor-sharp project management and organizational skills which help to manage multiple priorities.

You have demonstrated success producing impactful communications as well as developing well thought-out communications strategies and plans. You also bring intrinsic passion and curiosity to your work and thrive in a fast-paced work environment. You are a skilled communicator and will be able to interface with colleagues, hospital staff, patients and donors at various levels to execute high quality work on time. You also have a knack for searching out and interviewing for the stories and the content necessary to complete a myriad of projects. You are particularly adept at developing plain language communications and pulling out key insights from technical content.

Salary Range: $75,000 to $90,000

Position: Full Time Permanent. Occasional weekend, early morning or evening hours may be required.

Work environment: Hybrid work model with two days in the office located at 4001 Leslie Street in Toronto.  Additional in-office work may be required on an as-needed basis.


  • Develop compelling content in alignment with the foundation’s content strategy and calendar, including:
    • Brainstorming content ideas that align with the strategic pillars of the organization, ensuring emails and other communications are planned with other foundation activities in mind, and executing communications as per project plans
    • Researching, interviewing, and writing to produce a wide range of key internal and external communications in the brand voice and with compelling storytelling, primarily for social media, emails, website content (blogs and landing pages), and event marketing material
    • Serving as the Community Manager for the foundation’s social media channels (Facebook, Instagram, Twitter, LinkedIn, YouTube) including managing conversations with our followers, responding to questions/complaints, resharing appropriate content, etc.
    • Liaising with the hospital’s Corporate Communications team to align/collaborate on ideas
  • Manage the day-to-day relationship with the foundation’s digital agency who will be focused on paid digital strategies and campaigns to reach key audiences through digital tactics (paid search, paid display, paid social, retargeting, etc.)
  • Support the CMO and Director on the foundation’s new brand awareness campaign. This will include acting as the day-to-day liaison with the foundation’s creative agency and managing the production details of the brand platform work as we get closer to launch
  • Ensure that brand standards, messaging and style guidelines are adhered to in all materials prepared, and that written materials are presented in an appealing and professional manner
  • Contribute to creative brainstorming for a variety of projects
  • Proofread and fact check communications and marketing materials
  • Other duties as assigned



  • An undergraduate degree or diploma in Journalism, English, Marketing, Communications, Media Studies, Public Relations or related field of study
  • Combination of training and/or work experience will be considered


  • 3 to 7 years of relevant experience in a similar role, ideally in a fundraising and/or health care setting
  • A keen ability to source stories from a variety of sources, and craft content for marketing channels, including social media, email marketing campaigns and websites/blogs
  • Exemplary written and verbal communication skills, with demonstrated ability to source and write creative, compelling and emotive stories that demonstrate impact
  • Critical thinker and self-starter with strong organizational, research, interviewing and information-gathering skills, and demonstrated ability to adapt writing styles for various audiences and communications channels
  • Demonstrated ability to create and deliver effective communications plans
  • Expert project management and time-management skills with the ability to be proactive, responsive, collaborative, adaptable and work independently
  • Experience managing external agencies an asset
  • Ability to work in a fast-paced, high-volume, deadline-driven environment
  • Ability to interpret, synthesize and articulate complex concepts into terms that are understandable and compelling to donors and prospects
  • Ability to strategically identify content for various needs and to source information through internal and external resources
  • Knowledge of best-practices and trends within non-profit/fundraising communications a strong asset
  • Photography and video-for-social filming and editing skills a strong asset
  • Excellent interpersonal skills and a collaborative spirit
  • The ability to interface with senior leadership
  • Flexible and supportive team member

More Information:

 North York General Foundation recruits, employs, trains, compensates and promotes regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.  We are committed to fostering an inclusive and accessible environment and are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. North York General Foundation is committed to providing accommodations in all parts of the hiring process. If you require an accommodation, we will work with you to meet your needs.

Proof of full COVID-19 vaccination is a requirement of all NYGF staff except for those with an approved medical or human rights exemption.

This position will be a self-starter who thrives equally well in a work from home setting and a traditional office environment. NYGF is working within a hybrid model with staff expected in the office 2 days per week. We offer a competitive, comprehensive compensation/benefits package, including enrollment in HOOPP (Healthcare of Ontario Pension Plan).

To Apply:

Please forward your resume and cover letter to Andrew Gartha, VP, Mandrake Human Capital, by October 20, 2023. Please reference Senior Content Marketing Specialist in the subject line and you will be contacted if we feel there is a fit. Only those chosen for an interview will be contacted.