Senior Manager, Third Party Fundraising
WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?
The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, from coast to coast and for all types of cancer. As the voice for Canadians who care about cancer, we work with governments to establish health policies to prevent cancer and better support those living with the disease. No other organization does all that we do to improve lives today and to change the future of cancer forever.
Help us make a difference. Visit cancer.ca today.
Reporting to the Director, Campaigns & Third-Party Fundraising, the Senior Manager, Third-Party Fundraising will develop data driven strategies within the Independent Fundraising Events portfolio to support the national direct marketing revenue goals.
The successful candidate will lead the end-to-end oversight of the independent fundraising revenue stream working collaboratively across the organization to ensure an integrated approach is applied throughout the supporter lifecycle. Key areas of focus will include, strategy development, new revenue acquisition, growth of existing revenue as well as implementation and ongoing monitoring of results.
This position requires a highly relational, analytical, innovative, detailed-oriented, adaptive fundraiser and relationship manager with exceptional leadership and a proven track record managing omni-channel donor experience and large cross-functional executional teams. The Senior Manager will influence and shape key stakeholder relationships and provide direction, support, and guidance to the Independent Fundraising Management team.
WHAT YOU’LL BE DOING:
- Leads the development of IFE strategies and activities for CCS and is accountable for achieving national IFE revenue and expense targets:
- Work closely with the Director, Campaigns and Third-Party Fundraising on the development of annual Independent Fundraising Events (IFE) plans, budgets, and take-to-market process with a view to grow online and offline program revenue.
- Lead the development and implementation of the IFE program strategy to effectively grow revenue and donor base.
- Lead the operational development and implementation of the Independent Fundraising revenue and stewardship plan, while supporting the Director, Campaigns and Third-Party Fundraising in implementing the divisional growth strategy and providing input in the departments objectives, budgets, plans, policies, and processes.
- Manage key relationships by planning, developing, and implementing customized strategies, with a focus on digital transformation to grow online revenue based and supporter lifetime value.
- Lead the development of a new acquisitions’ strategy. Actively seek new business by prospecting, approaching and pitching to new and existing contacts.
- Monitor and evaluate the performance of the portfolio to ensure revenue goals are achieved and key performance indicators are delivered per plan.
- Collaborates across the organization to ensure portfolio activity goals and objectives are met and organizational guidelines and processes are adhered to.
- Support the larger revenue development to team priorities to maximize revenue opportunities and experience as appropriate.
- Continually monitor and evaluate industry trends to identify new and innovative opportunities.
- Other projects and duties as assigned.
- Execute and optimize IFE operating plan to grow revenue:
- Develops and monitor the monthly, quarterly and annual budget and reforecasting in conjunction with the Director, Campaigns and Third-Party Fundraising.
- Audit and develop national templates and toolkits for the IFE organizers and relationship managers.
- Implement onboarding, event engagement and post-event stewardship donor journeys.
- Develop a strategy to shift offline IFEs to online.
- Develop a win-back strategy to re-engage past IFE participants.
- Explore new third-party fundraising online platforms to expand IFE reach.
- Identify opportunities and adjust plans as needed to pilot new opportunities.
- Reviews revenue and expense reports on a monthly basis ensuring that targets are being met or exceeded and proactively reports material variances and proposes mitigation strategies.
- Ensures Salesforce is consistently and effectively adopted across the team.
- Uses data to drive decisions and always acts within the best interest of the Canadian Cancer Society and those we serve.
- People Leadership Responsibilities:
- Provides direction and supervision to members of the Independent Fundraising management Team, ensuring coordination and consolidation of effort to maximize success.
- Creates a team environment that drives solution/supporter focused behaviour, innovation, and high performance.
- Ensures fundraising coaching plans and stewardship plans are flawlessly executed for each Independent Fundraising tier including clear KPI monitoring for staff to proactively determine any challenges that may arise and impact revenue targets.
- Monitors the effectiveness of staffing models to ensure fundraising activities are efficiently resourced.
- Inspires confidence and enthusiasm and high performance in others while providing appropriate recognition; coaches individuals and the team and completes performance review process in line with Team People designated processes and procedures.
- In conjunction with team people hires, orients, and manages team members, through effective coaching, performance management, recognition and development.
- In consultation with Team People and Volunteer Engagement, ensures that the volunteer workforce recruitment, screening, selection, orientation, training succession planning, and recognition for Independent Fundraising volunteers meets established standards.
- Provide a safe and healthy work environment for team members and relevant stakeholders.
- Post-secondary diploma/degree required, in a related field (preferably Sales, Fundraising or Business) with related experience, or an equivalent combination of education, training and experience.
- 5-7 years of progressive experience in fundraising or sales direct to consumer or leading in the for profit or not-for-profit sector.
- Exceptional track record in developing, managing and implementing successful fundraising programs and events.
- Exceptional track record of new business acquisition.
- Specialized knowledge related to Third-Party Fundraising or other community giving fundraising events.
- Proven ability to strategically drive fundraising through a variety of channels with a strong focus on digital programs and user experience.
- Professional presence with excellent verbal and written communication skills; you have a knack for creating compelling PowerPoint presentations and the ability to convey complex ideas in a way that broad audiences can understand.
- Inclusive cross-functional team player: experience collaborating with cross-functional teams including product/project management and analytics; experience managing relationships and gaining alignment
- Exceptional organizational, project management and analytical skills with the ability to multi-task in a fast-paced environment.
- Ability to set priorities, demonstrate a positive attitude, troubleshoot and problem solve independently using sound judgement.
- Ability to develop and analyse budgets and interpret and execute strategic/operational plans.
- Bilingualism in English and French is an asset.
WHAT YOU CAN EXPECT FROM US:
CCS offers meaningful opportunities to help make a difference in the lives of Canadians with cancer and their families. We are committed to fostering a culture that is inspiring, supportive and exemplifies our core values:
CARING COURAGE INTEGRITY PROGRESSIVE.
In return for your skills and dedication, we offer an attractive compensation package that encompasses a competitive salary, excellent benefits and the opportunity to have a rewarding employment experience where your contributions can make a true difference every day.
HOW TO APPLY:
Qualified candidates are invited to submit their resume, cover letter and salary expectations by March 11, 2022.
For internal candidates, this position is assigned to salary band 7.
CCS is committed to employment equity and encourages applications from all qualified candidates. CCS will make available reasonable accommodations for people with disabilities upon request.
We thank all candidates for their interest and advise that only those selected for an interview will be contacted.
Please note that in keeping with the mandate of CCS to model and promote healthy lifestyles, employees are not permitted to smoke in or about CCS premises or while carrying out CCS business.
As an employer, occupational health and safety legislation requires that we protect our workers from health and safety risks in the workplace. Effective November 8, 2021 (October 15 in Quebec and October 26 in BC) CCS has implemented a mandatory vaccination policy requiring that all staff who work in any of our physical workplaces must be fully vaccinated against COVID 19. All employees will need to attest to their vaccination status through a secure online form or automated application. Reasonable accommodation and remote working will be discussed on a case-by-case basis.